SHEMAR *** Coldstream Drive, Oshawa, ON L*K *Z* Email: ShemarHeadley00@HEADLEY gmail.com Phone: 289-***-****

/shemar-headley

RELEVANT EXPERIENCE

MOTORCITY MITSUBISHI

MARKETING ASSISTANT July 2023 - December 2023

• Developed and executed a comprehensive social media strategy, strengthening brand consistency across key platforms.

• Increased social media following by 70% by creating consistent content and utilizing growth tactics

• Achieved a 4x increase in audience engagement rate and 50% more traffic through diverse social media and content strategies.

CALVA CUSTOM AUTO

SOCIAL MEDIA MANAGER July 2021 - Present

• Created templates in line with the branding to be utilized for business needs increasing brand awareness by 23%

• Led market research initiatives, compiling detailed reports, and communicated results effectively with stakeholders.

• Created and conducted target market research to be used in future campaigns MADEIN OSHAWA

CONTENT CREATOR 2020 - 2022

• Created and implemented interactive marketing and creative strategies for both traditional and digital campaigns

• Managed activities for business development, marketing, and media relations for a small business entrepreneurial hub

• Boosted brand awareness via sustained social media engagement and email campaigns, leading to a 27% surge in subscriber numbers.

NOTABLE ACHIEVEMENTS

ONTARIO COLLEGE MARKETING COMPETITION

Top Finisher 2022

Competed in Prospect Pitch

EDUCATION

DIPLOMA IN BUSINESS ADMINISTRATION MARKETING,

Durham College (3-year program)

SKILLS

TECHNICAL

ADOBE CREATIVE SUITE

GOOGLE DRIVE

MAILCHIMP

WORDPRESS

PROJECT MANAGMENT

BRAND IDENTITY

COPYWRITING

SEO

CRM

DIGITAL ADVERTISING

CAMPAIGN MANAGMENT

AUDIENCE ANALYSIS

PROFESSIONAL

CREATIVITY

ATTENTION TO DETAIL

PRIORITIZATION

COMMUNICATION

LANGUAGES

ENGLISH Native

FRENCH Highly proficent

LICENSES + CERTIFICATIONS

G Drivers License

Google Analytics

Hootsuite Platform Certification

Microsoft Excel Certification

Hubspot Social Media Certification

REFERENCES AVAILABLE UPON REQUEST

PASSIONATE AND CREATIVE MARKETING PROFESSIONAL WITH A KEEN OBSERVATIONAL PERSPECTIVE AND A COLLABORATIVE APPROACH. I AM INTRIGUED BY PROBLEMS THAT REQUIRE CREATIVE APPROACHES AND I APPRECIATE AN INNOVATIVE MARKETING CAMPAIGN. GATHERING DATA TO SUPPORT DECISION-MAKING IS IMPORTANT BUT A WILLINGNESS TO LEVERAGE A LITTLE CURIOSITY EVERY NOW AND THEN MAKES THINGS EXCITING. I WORK BEST IN FLEXIBLE AND COLLABORATIVE ENVIRONMENTS AND APPRECIATE QUIET REFLECTION THAT OFFERS SPACE FOR TRYING NEW THINGS.

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