DEVON L PRINCIPE

ad16jr@r.postjobfree.com• 773-***-****

LinkedIn • Kenosha, WI 53142

Marketing Specialist / Social Media Specialist / Communications Manager

Result-oriented marketing and business development professional with 15+ years of experience crafting strategies and driving marketing initiatives through strategic planning, effective stakeholder communication, and comprehensive market analysis.

Leader with a strong history of employing customer-centric approaches to increase market penetration and produce revenue growth across channels. Demonstrated ability to leverage strategic thinking skills to cultivate a culture of continuous improvement, maximize productivity, and innovate ideas to increase revenue stream. Team builder with proven success in defining vision and optimizing marketing operations. Adept at developing positive relationships with stakeholders. Committed to empowering cross-functional teams to surpass organizational goals. Experience driving marketing initiatives through effective market analysis, stakeholder communication, and brand positioning. Demonstrated ability to leverage creative thinking and problem-solving skills to innovate marketing strategies and increase brand awareness.

Areas of Expertise

●Communications Strategy

●Print Production

●Budgeting

●Project Management

●Brand Management

●Merchandising

●Social Media Management

●Vendor Relationship

●Business Development

●Cross-Functional Leadership

●Internal Client Relations

Accomplishments

●Implemented new project management systems and increased team productivity.

●Enhanced social media presence and ideated innovative corporate communications programs.

●Successfully curtailed quarterly budget by $230K.

Career Experience

USABlueBook, Waukegan, Illinois 3/2014 - Present

Marketing Specialist

Orchestrate team schedules and priorities while ensuring timely delivery of projects. Execute marketing campaigns and conduct resource planning, testing, and deployment. Manage marketing asset development by administering inputs, outputs, and handoffs. Monitor and analyze the performance of campaigns across communication streams by developing reporting dashboards. Collaborate with cross-functional stakeholders to steer projects and partnerships.

●Built, trained, and equipped the team with adequate knowledge, skills, and resources to achieve an increase in productivity.

●Spearheaded corporate communications program.

●Instrumental in managing vendor relationships and managing print production programs.

●Extensive experience in creating competitive social media business models, maximizing corporate performance, driving growth, capturing market share, improving profits, and enhancing value.

CDW, Vernon Hills, Illinois 5/2004 – 3/2014

Promoted through positions of increasing scope and responsibility.

Merchandising Program Manager - Marketing Rotation Program 4/2013 – 3/2014

Interfaced with marketing teams to uncover opportunities to increase market penetration and augment profits. Innovated and implemented marketing and merchandising initiatives in alignment with emerging demands to maximize ROI and positively impact bottom-line profitability. Leveraged professional credibility to gather feedback and build consensus with management.

●Orchestrated appropriate merchandising mix in alignment with CDW’s overall marketing strategies.

●Led print production program encompassing catalogs, reference guides, collateral pieces, and promo items.

Senior E-Commerce Marking Editor 9/2012 – 4/2013

Interfaced with cross-functional teams including marketing, sales, and product merchandising to monitor KPIs and streamline daily operations. Devised and implemented online marketing strategies. Worked with groups to ensure achievement of company-wide marketing and sales needs to attain the best online user experience for customers.

●Mapped media selection including the creation of concepts, materials, and preparation of online placements in cohesion with marketing plans.

●Ideated strategy of online placements in support of marketing plans.

●Spearheaded merchandising strategy for CDW and CDWG websites.

Other Roles delivered: E-Commerce Marketing Editor, Associate Editor, and Purchasing Analyst

Additional Experience

Broadcast Coordinator, WTTW, Chicago, Illinois

Part-Time Insurance Associate, Nationwide Insurance, Buffalo Grove, Illinois

Education

Bachelor of Arts Degree – Broadcast Journalism

Columbia College, Chicago, Illinois

Associates Degree – English

College of Lake County, Lake County, Illinois

Technical Skills

Microsoft Excel, Microsoft Access, Microsoft PowerPoint, Microsoft TEAMS, Salesforce Social Studio, Hootsuite, Dreamweaver, Filemaker Pro, Showcase, Compleo, Coremetrics, SharePoint Applications, AS400, SAP, Google Analytics, Project Management Software such as Lytho and Workamajig

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