Darlene Edrington

Atlanta, GA *****

678-***-**** ad16i6@r.postjobfree.com https://www.linkedin.com/in/darleneedrington PROFFESIONAL OVERVIEW

Goal oriented, results driven, client-focused sales, marketing, and technology leader with extensive background in leading cross- functional teams, vendor & product management, customer advocacy, and service & process improvements. For example, effectively utilized situational leadership to develop, manage and lead high performing teams that enabled success and provided opportunities for individual growth. Also, continuously identified growth opportunities and business model innovation through strategic analysis of market trends data. Extensive experience in business development, direct sales, project management, and contract negotiation.

Ability to communicate and present detailed intelligence data through oral and written means to stakeholders and senior leaders. Demonstrated ability to multitask and manage competing priorities with minimal supervision, including making challenging judgment calls in the absence of senior leaders. Able to thrive through challenging analytical work in a fast-paced environment while meeting strict deadlines. Proven record of exceeding objectives, including sales and marketing of business solution products.

AREAS OF STRENGTH & EXPERTISE

• Account Management/Customer Success

• Relationship Management

• Training and Development

• Customer Centric Solution Development

• Design Thinking

• Strategy and multi-year Planning

• Project Management

• Service Delivery for Strategic Services

• Ordering, Provisioning, CRM Systems

• Prioritization Management

• Risk and Issue Management

• Financial and Contract Management

• Resource Management/Pre-Sales

• Requirements Analysis & Management

• Status Reporting {Salesforce and PowerBi}

• Software Delivery Life Cycle Methodology

TECHNICAL SKILL

Microsoft Office Suite and SharePoint

Cloud-hosted PBX and VoIP

Customer lifecycle milestones

Enterprise Resource Management, Clarity

Networking Solutions: VPN, SD-WAN

Utilize metrics Salesforce, PowerBi

CAREER HIGHLIGHTS

National Business Sales Awarded Diamond Club Winner (Top 1% Highest Sales Recognition) for achieving superior sales excellence, coupled with role model leadership.

Top-performing sales manager tasked to develop new hire training due to proven record of developing high performing teams and exceeding sales targets. The training process included the development of the following modules: sales process, technology, coaching, job shadowing and ongoing development. The fully operationalized process utilized to on-board fifty sales new hires, improving performance and retention, and resulting in a 20% cost savings. Leadership and development skills attributed to 95% of direct reports promoted to new areas of the business. Darlene Edrington, continued

PROFESSIONAL EXPERIENCE

AT&T, Atlanta, GA

Lead Channel Manager, April 2021- Present

Create and implement distribution channels using marketing techniques and sales strategies designed to reach the most customers. Lead the development of cohesive and compelling marketing Podcast. Key Roles and Responsibilities

• Create marketing strategies, resources and campaigns targeting resellers, system integrators, VARs, independent vendors, partners, OEMs, private labelers, and distributors.

• Speak to and champion product distribution objectives.

• Design and organize partner events, conferences, and meetings.

• Contribute to marketing messaging to customize online promotion efforts.

• Develop and implement measurements to analyze program effectiveness and quantify revenue generated from executed channel programs.

• Plans for effective development and implementation of longer-term marketing projects.

• Typically requires work prioritization, forecasting, scheduling, and managing resources within an assigned project. Considered an expert.

• Launch Marketing campaigns for Public Sector sellers {SLED, LED, FED}.

• Project Management led Marketing Qualified Opportunities {MQOs} Campaign and track sellers Salesforce and PowerBi performance.

Senior Regional Sales Manager, November 2014 -2020

• Led a team of mid-level sales managers specializing in the consultative solutions-based selling of complex products and services including SaaS, Cloud-Based Storage, PNT, Business VOIP, Network OnDemand, Cloud Web Security, Mobile Applications, Wireless voice and data, and Digital Advertising.

• Provided technical expertise and strategic support to the sales team to troubleshoot client issues, managing contract execution and increasing prospects. Expert in Taleo and Onboarding process as Sales Hiring Manager for National Business Market.

• Motivated sales team to achieve monthly forecast targets ahead of schedule by increasing productivity and efficiency in daily sales calls, onsite visit, and optimal utilization of 90-day sales funnel.

• Coached staff and performed end of year performance assessments of ten direct reports to achieve individual development and organization performance goals.

• Facilitated strategic planning sessions to plan, develop and execute multi-tactical marketing and service programs for more than 3.5M customers to expand customer base and solution offerings.

• Established annual KPI’s for organization by researching and analyzing customer analytics to extract insight for the organization’s revenue and service goals and provide ongoing performance reporting.

• Contributed to internal process development including onboarding training, ongoing development and recruiting.

• Supported critical performance metrics.

• Collaborated and communicated with the operations team and other cross-functional teams. Senior Technical Sales Manager, November 2007 – November 2014

• Managed the National Small Business account base with an annual revenue of $58 million.

• Led fifteen mid-level sales managers providing end to end complex technology solutions to small business customer accounts including planning, designing, deploying and operational support activities.

• Responsible for cross functional reviews of requirements, contract negotiations, statement of work development and sales funnel management.

• Spearheaded user acceptance testing for a revamp of a manual paper-based ordering process to an automated solution improving resource utilization and overall efficiency. Darlene Edrington, continued

Senior Technical Sales Manager, continued

• Delivered high-impact sales presentations and ensured the system functioned according to specifications during product demonstrations.

• Employed waterfall practices to successfully deploy complex IP solutions from prospect through implementation. MCI, Atlanta, GA

Project Manager and Small Business Analyst, January 2000 – August 2007

• Managed multi-business solutions projects with annual budgets of $4M. Developed project work plans using MS Project, coordinating project activities and interdependencies to support successful execution.

• Escalated and resolved complex local carrier exchange technical issues and roadblocks to successfully deploy business solutions on schedule and within budget.

• Led cross-functional teams involving, application, business, finance, and vendors to deliver business solutions for Premier and International Accounts.

EDUCATION

Bachelor of Science, Business Entertainment

Full Sail University – Orlando, FL

Valedictorian; National Society of Collegiate Scholars (NSCS) member PROFESSIONAL AFFILIATIONS & VOLUNTEER

o Mentor, oxyGEN, AT&T Employee Resource Group aimed at young professionals. o The NETwork Metro Atlanta – Executive Member, Toastmasters Group, DECA Mentorship Program Participate o Volunteer, The NETwork BICP (ERG) aimed at developing young adults. o NETwork Mentoring Circle Co-Lead, Marketing Excellence Program cultivates future marketing leaders. PROFESSIONAL REFERENCES

Scott Stead – AT&T DIRECTOR CHANNEL MARKETING –ad16i6@r.postjobfree.com;214-***-****

“It's a rare opportunity to work with one individual that is both extremely talented and has such a positive outlook on life and work. But Darlene certainly is both. Darlene shows up for both her core responsibilities, shows up for her team, and jumps at the opportunity to add value to the business. It was a pleasure to have Darlene on the team and look forward to all the amazing things she will do and accomplish in the future.”

Scott Hogg Director - DIRECTOR-MARKETING MGMT –ad16i6@r.postjobfree.com; 214-***-****

“Darlene positively impacts the business, her team and everyone she encounters. I've had the privilege to work with Darlene for almost two years. During that time, she has always been willing and eager to take on complex items and drive them to resolution. She quickly grasps concepts, formulates a plan, and then turns it into action. She is a self-starter; a doer and she deliver results quickly. Darlene does all of this with a positive attitude and brightens everyone's day along the way. I'm proud to recommend Darlene.” Jackie Jackson AT&T Director Sales Operations - ad16i6@r.postjobfree.com;732-***-****

“I wanted to recommend a true “rockstar” in Darlene Edrington. Darlene is a Lead Channel Marketing and Sales Manager supporting FirstNet & the Public Sector. She has solid analytics skills and great project management skills. In my experience working with Darlene, I’ve found her to exemplify a strong work ethic, and ability to collaborate effectively across organizations as she is well known and respected.”

Alvin Keitt - Vice President, Business Development -770-***-****

“Darlene has always shown leadership skills in actions and results. A result driven individual that is a true winner. Having worked with Darlene for several years I would highly recommend her for any position she feels capable of pursuing, for she has demonstrated the determination and drive to complete the task. Darlene has always shown leadership skills in actions and results. A result driven individual that is a true winner. Having worked with Darlene for several years I would highly recommend her for any position she feels capable of pursuing, for she has demonstrated the determination and drive to complete the task.”

Contact this candidate