Senior Content Strategist
Resume:
Dana Moe
Senior Content Writer/Strategist/Editor
ad1675@r.postjobfree.com
IMDB profile
I’m a senior UX content professional who loves collaborating with team members in a fast-paced environment. I have a great deal of B2B/SaaS and B2C marketing, branding, e-commerce and UX content writing experience, including web, email and mobile app copy. I’m used to working closely with design, development, research and product teams. Software programs include MS Suite, AEM, Google Drive, Figma, Visio, Confluence and Jira. Additionally, I’m an award-winning filmmaker with several short and feature films in my reel.
WORK HISTORY
Apple - Web Content Manager (contract)
June-November 2023
Write, edit and produce content for internal website serving an audience of over 160,000. Phase 4 Productions - writer/director/co-producer
2018 - present
Writer/director and producing partner of San Francisco-based independent production company releasing short and feature films (see FILMOGRAPHY). Infosys – Senior Content Strategist/Conversation Designer/Consultant August 2021 – February 2023
As a conversation designer for LivePerson, I created chatbot dialogue flows and wrote scripts to improve conversational AI experiences. As product owner for both Lumen and OneAmerica, I developed brand-centric user stories on Jira implementing product testing and creating a brand style guide. As a business analyst for Frontier communications, I created epics and user stories in Jira and set deadlines and roadmaps working closely with scrum and product teams in an agile environment. doc.ai – Senior Conversation Designer/Content Manager April 2019 – October 2020
Managed across-the-board content, led chatbot strategy, created style guides, developed voice and tone and wrote scripts for the company’s conversational AI (chatbot) products, for Blue Cross/Blue Shield, Sydney (healthcare app for Anthem) and Serenity (a guided mental health app). Acted as lead UX and marketing writer for all SaaS/B2B products and content writer for digital health
(medical research) trials, video scripts, the doc.ai website and AI training projects. Chase Bank – Senior Content Strategist/Conversation Designer January 2015 – April 2019
Strategized high-level concepts and wrote scripts for emerging conversational AI applications (chat and voice) including “Chat with Chase.” Wrote voice/tone guidelines and scripts for the bank’s Amazon Alexa skill. Wrote mobile interaction and interface copy including the introduction of Touch ID for Chase. Co-authored content for the Chase Freedom app. Created the first brand style guide for Chase mobile. Collaborated with the marketing team on Chase brand identity commercials. Boardvantage (now BoardEffect) – Marketing Writer • Content Strategist March – October 2014
Wrote all digital and print marketing copy for enterprise software company. Strategized content for blog posts, web pages and email campaigns.
TIBCO Software, Inc. – Copywriter
December 2011 – February 2013
Strategized email campaign content and wrote forum, blog post and UI copy for the Formvine.com (enterprise survey design) website. Wrote and edited UI copy, error messaging, readme and release notes for the Golden State Warriors and Oakland Raiders mobile apps. Responsys – Senior Copywriter
March – July 2013
Wrote weekly email campaigns for Hawaiian Airlines, working closely with the design team, developers and client. Created and maintained corporate style guide. Digerata – Copywriter
January 2012 – March 2013
Wrote email campaign copy for Chase Visa and Roxio digital media software products. Projects included new product introductions and Facebook promotions. Stanford Hospital & Clinics – Marketing Writer
April – September 2011
Strategized branding, conducted extensive physician interviews and wrote extensive introductory brochure copy for emerging medical foundation.
EDUCATION
Bachelor of Arts, Film Studies, University of California, Berkeley
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