Andrew Johnson

Portland, Maine 732-***-**** ad1605@r.postjobfree.com LinkedIn

Professional Summary

Digital Marketer with a demonstrated history working in the creative freelance industry for 10+years. Cross-collaborator with experience in analytics, campaign management, and copywriting looking to facilitate business growth, revenue and conversions. Skill/Tools

Paid Acquisition (Google, Facebook, Apple Search, Amazon) Google Analytics KeywordResearch/Keyword Planner/Ahrefs Copywriting Market and Competitor Research A/B Testing

Adobe Creative Suite Unbounce Canon DSLR systems Experience

Heirloom Light Photography, New Jersey 2014-Present Business Owner, Proprietor, and Primary Photographer

● Managing 10-12 dynamic events monthly, through planning and execution based on client desires and needs.

● Meeting client expectations through clear communication and creative photography skills

● Vendor management and working with 5-10 key players throughout the day. 207 Rainbow Bikes, Portland, ME 2017-Present

Business Owner, Proprietor, Tour Guide

● Managing a high-end customer experience through giving tours on a fleet of bicycle

● Coordinating social media brand management and marketing outreach.

● Supervision of equipment safety and business administration.

● Supervision and implementation of Google paid search campaign and analytics SkillBank, Remote January 2022

Paid Media Fellow

● Crafted 12-14 demographic based buyer personas that formed the basis of targeted paid media campaigns.

● Created 4 Apple campaigns for a B2C gaming app by implementing keyword and competitor strategies to target game users and investors.

● Implemented 3 Google campaigns and designed and wrote copy for 12 ad creatives targeting brand awareness and conversions for each stage of the sales funnel. Digital Marketing Certifications

Google Search Advertising Google Analytics Apple Search Amazon Sponsored Products Facebook Digital Marketing Associate Certification

Education

Rutgers University September 2006-May 2011

Bachelor of Arts in History