Staci Roberts Beam

COMMUNICATIONS STRATEGIST / MANAGER

: 773-***-**** : ad15yd@r.postjobfree.com : LinkedIn : Chicago, IL. Dynamic communications manager committed to orchestrating and elevating organizational narratives by developing and deploying strategic corporate communication strategies. Known for catalyzing brand resonance through multi-channel campaigns, media relations, and public relations while ensuring judicious allocation of resources. Exceptional at building communication teams and departments from the ground up, establishing robust internal and external communication structures with a focus on branding and targeted audience engagement. Adept at fostering team alignment, enabling success through mission-oriented strategies, and harnessing the power of ChatGPT for innovative communication approaches. Corporate Communication Strategies Media & Public Relations Brand Awareness & Engagement Content Writing & Editing Crisis Communication Management Intranet Portal Management Project & Program Management Stakeholder Engagement Budgeting & Resource Maximization Team Leadership & Development Creative Campaign Development Strategic Planning & Execution Career Highlights

Corporate Communications Development: Led the organizational restructuring and development of Bakelite, establishing an efficient internal and external corporate communication structure from scratch by assessing the situation, assembling a competent team, and implementing effective processes for repeatable results.

Strategic Branding & Communication: Demonstrated leadership in branding, corporate communication strategy, visual design, web development, video scripting, TV promotions, content creation, and mini tagline creation for AbbVie’s data tool “DataGo!”, driving adoption and engagement among the target audience.

Media & Public Relations: Leveraged strong public relations skills in developing a comprehensive marketing calendar and implementing localized marketing initiatives at Battistoni & Beam Orthodontics, which enhanced brand awareness while driving a 50% reduction in marketing expenses.

Communications Leadership: Pioneered the development of the communication department’s structure at Northwestern University, creating an efficient operational process, orchestrating the successful launch of a new University website, and establishing a steering committee to integrate information across 20 departments seamlessly. Professional Experience

Bakelite, Atlanta, GA. 2022 – 2023

Senior Director of Communications (contract)

Spearheaded the development and execution of strategic internal and corporate communication plans, enhancing employee alignment and engagement. Crafted compelling content in line with business objectives, managing the creation and editing of internal and external communications across various platforms. Fostered robust partnerships with cross-functional teams to ensure seamless implementation of marketing and communication strategies.

Leveraged corporate communication skills in managing and optimizing the company’s Intranet Portal (BIP), integrating town halls, revising the architecture, implementing updates, and refreshing the homepage.

Performed needs assessment and function mapping, enabling the completion of the website for launch by overcoming obstacles, addressing turnover, and fostering teamwork.

Created task-tracking forms for staff monitoring to improve accountability and reduce reliance on verbal reporting, emphasizing efficient teamwork and the need for authority.

Assisted with Digital Editor interviews and hires, providing support and training for a contractor in the Digital Editor role.

Created News for Engagement by implementing a monthly tracking system, establishing an editorial process, and introducing two News series.

Joined the Crisis Communication Incident Team, contributing to response tracking and creating a comprehensive incident archive from October to January

Staci Roberts Beam

AbbVie, Waukegan, IL 2021 – 2022

Communication Strategist for Big Data Initiative (contract) Brought on board to play a crucial role in the Data Asset Policy Implementation Team, collaborating on policy implementation. Crafted targeted stakeholder emails and conducted user surveys to gather feedback. Provided interface reviews and developed design specifications for promotional materials. Developed creative communication strategies and offered research-based recommendations.

Collaborated with the project lead and project team to develop and implement a comprehensive communications program for a new data asset tool.

— Managed stakeholder communications, used feedback to refine the communication strategy, and leveraged storytelling techniques to create engaging content, leading to increased user engagement and tool adoption. Battistoni & Beam Orthodontics, Oak Park and LaGrange, IL 2010 – 2021 Strategist for Communication Integration

Coordinated advertising, promotions, social networking, and website to ensure consistent messaging across all channels. Managed social media campaigns and analyzed data using the Ortho Sesame dental marketing system. Integrated platforms such as Constant Contact, Facebook, and Vimeo to effectively promote the practice.

Led the successful project management of a brand-new website, collaborating closely with a website developer and designing the architecture and structure to ensure optimal functionality and user experience.

— Directed the seamless migration from the old website to the new one, efficiently transferring all content and functionality without any operational downtime.

Northwestern University, Evanston, IL 2000 – 2010

Director of Web Communications

Established a central web presence as the first campus web communications leader, managing a 10-member team. Presented at conferences on successfully implementing a university-wide web calendar solution and creating an academic web office. Conducted extensive research to identify and select an optimal content management system, overseeing its deployment and ensuring adherence to web standards and legal regulations.

Oversaw and updated the university’s search engine (UltraSeek), managed the content management system (Serena Collage), and administered 4 servers for database development (PHP MySQL).

Collaborated as a member of the inaugural web calendar team, contributing to co-creating the university-wide Plan-It Purple online calendar.

Achieved cost savings of over $28K by insourcing the development of the Student Financial Services website.

Utilized strong corporate communication skills in guiding the Web Steering Committee from 2000 to 2010, actively participating in the University Identity Task Force from 2001 to 2002, and contributing to the University Internal Communications Working Group from 2003 to 2004.

University of Illinois at Chicago, Chicago, IL 1994 – 2000 Grant Writing and Editing Assistant Editor – School of Biomedical and Health Information Sciences Program Coordinator for Communications – School of Biomedical and Health Information Sciences Coordinator for Alumni Affairs & Development – College of Associated Health Professions Associate / Assistant Editor Assistant to Dean Graduate Assistant – College of Associated Health Professions Education & Professional Development

Master of Science in Communication (Focus on IT Strategies) – Northwestern University, Evanston, IL Bachelor of Science in Journalism (Minor in Advertising) – University of Kansas, Lawrence, KS Staff Leadership Institute – Kellogg School of Management, Northwestern University Technical Skills

SharePoint Google Analytics Microsoft Office Constant Contact SurveyMonkey UltraSeek Base Camp QuarkXpress Serena Collage Drupal Vimeo HTML & XML PHP MySQL

Contact this candidate