David Langlois

Smithfield, Rhode Island *****

Phone: 401-***-**** Email: ad15v6@r.postjobfree.com

Education & License

Bachelor of Science Marketing, Rhode Island College

Master of Business Administration Bryant University (Anticipated 2025 Graduation)

Experience

Marketing Manager at Copia Scientific (Taunton, MA) 2023 to Present

Oversaw Marketing Department’s direct reports and all outbound Marketing and advertising, including press-releases tradeshows, Digital Marketing, and Database Marketing, reporting directly to the CEO.

Created go-to Market strategies, identified key markets, and adopted a multi-channel approach in outbound Marketing.

Implemented refreshed email strategy, created email segmentation, updated email templates, and which led to increased open & clickthrough rates.

Implemented project roadmaps and Agile working methods for the team, added weekly sprint meetings and bi-weekly sprint planning meetings.

Tracked all Marketing expenses and tracked ROI for outbound programs and tradeshows.

Regional Marketing Program Specialist III at Thermo Fisher Scientific Genetic Sciences Group (Remote) 2021 to 2023

Project managed new product launches for North America that included creating and implementing marketing strategies to grow the market through organic and paid marketing campaigns.

Developed multi-channel campaigns for the Applied Biosystems brand in North America including social, digital, and email campaigns.

Implemented A/B testing on all email campaigns led to an increase in open rate of over 20% within a 6-month period

Monitored KPI dashboards and reported to senior leadership on funnel health and marketing campaigns.

Managed and tracked budgets that varied by project, including creating a custom budget tracker/dashboard for the Genetic Analysis Division to monitor ROI on outbound marketing activities.

Developed Sales scripts to convert Marketing Leads to opportunities and track ROI across different campaign posts.

Worked alongside Creative Services to build, track, and deliver marketing assets for different campaigns in a timely effort.

Implemented roadmaps and project plans for campaign kickoff to ensure deadlines and deliverables were met.

Designed and deployed tradeshow material for North America along with a comprehensive post-show customer journey.

Marketing Data Analyst at Blue Cross Blue Shield of Rhode Island (Providence, RI) 2019 to 2021

Supported and led cross-divisional projects and implemented agile methodologies to ensure on-time project delivery.

Developed Sales and Marketing lead criteria through data analysis and predictive modeling.

Converted 3rd party data & member opt-outs to create new opportunities for Salesforce.

Created custom reports & dashboards in Salesforce for the sales team to actively track leads going through the system.

Managed lead production and delivery process in an accurate and timely manner.

Partnered with the Sales and Marketing team to develop and track lead performance from digital campaigns.

Partnered with IT to automate recurring reports that product owners could access on an ad-hoc basis.

Designed and built dashboards with data visualization tools such as Tableau to track product performance over time.

Forecasted enrollment and revenue for the Medicare segment based on database analysis and sales performance.

Marketing Specialist at AAA Northeast (Providence, RI) 2018 to 2019

Worked with the Financial Services business line to define and create Marketing strategy and present new marketing concepts for the business line.

Coordinated external advertising efforts through management and creative services, ensuring projects were on time and within budget.

Conducted research projects and introduced new product marketing rollouts and product enhancements through direct mail and other advertising channels.

Developed A/B testing strategies to improve website marketing copy and messaging, contributing to a 20% increase in conversion rates over 6 months.

Database Marketing Administrator at Plainridge Park Casino (Plainville, MA) 2017 to 2018

Created, implemented, and managed tiered loyalty marketing campaigns to increase player retention.

Managed digital marketing initiatives such as email, online marketing, and social marketing.

Tracked top-tiered players via database and converted them to Salesforce leads to increase player retention.

Optimized website with relevant keywords improved formatting and increased visitation by over 20% within 12 months.

Revised Social Media strategy and grew Facebook followers from 25,000 to 60,000 within a 12-month span.

Sales Representative at Tuition Management Systems (Warwick, RI) 2015 to 2017

Prepared customized quotes and answered inquiries regarding products offered.

Skills

•Strong leadership skills & ability to own projects

•Google Ad Words & Analytics

•Microsoft Excel & PowerPoint

•Agile & Project Management

•Sprint Planning

•Marketing Strategy

•SalesForce

SAS & SQL & Database Administration

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