ELEVATOR SPEECH
or
PERSONAL COMMERCIAL
The Elevator Speech or Personal Commercial is a useful tool in job searching.
It can be used in a variety of situations, such as:
Job clubs or networking groups
Casual opportunities, like waiting lines, flights, social events, etc.
Summary section of LinkedIn Profiles
Cold calls to employers
Job fairs or hiring events
Job interviews, such as the “Tell me about yourself” or “Why should I hire you?” questions
Common components of this tool can include:
Greetings Introduce yourself
Areas of Expertise Major job functions and skill categories
Experience Personal experience in your industry and occupation
Strengths Skills and abilities you excel at
Accomplishments Outstanding achievements that demonstrate your strengths
Professional Style Aspects that describe how you get the job done
EXAMPLES
Hello, I’m Clark Kent, I have five years experience in the newspaper industry. I specialize in investigative journalism, interviews and editorials. I excel at writing creative pieces about agriculture that interest the general public. I have been recognized for my abilities with multiple writing awards. I’m a hard worker, that knows how to get the job done and I’m interested in expanding my experience into a major metropolitan setting.
Hi, my name is Bruce Wayne, and I help companies become more efficient. For example, I’ve helped a company decrease its office supply costs by 40%, I’ve helped a company increase its productivity with a few simple re-configurations, and I’ve helped a manager devise new ways to keep her staff motivated.
TIPS
Shouldn’t sound memorized or rehearsed
Practice saying it and ensure it flows natural and doesn’t sound awkward
Typically last between thirty seconds and one minute
Try to have a personal business card or resume handy
Ask for insights, advice, resources or tips
Tailor it to the situation
NOW CREATE YOUR OWN
You can use the examples below to get you started. Please note that they may or may not fit your situation. Remember, this is a work in progress and may take a few times to get right.
EXAMPLE 1
Hello, I’m, I have years of experience in the industry. I specialize in, and . I excel at . I have been recognized for my abilities . I’m a and I’m interested in .
EXAMPLE 2
Hi, my name is, and I . For example, I’ve, I’ve, and I’ve .
WRITE YOUR OWN