Business Development Marketing Director
Resume:
Adam Shoemaker
New Port Richey, FL 34653
**********@***.***
Executive Profile
Marketing leader who performs well in multi-faceted environment. Adept at managing all phases of project life cycle, from needs assessment through implementation. Skilled at utilizing CRM and data management tools to optimize sales, marketing, and customer loyalty. Skill Highlights
Small Business Development / Budgeting Expertise / Project Management / Negotiations Expert Leadership / Communication Skills / Employee Relations / Business Operations Organization / Self- motivated / Client Account Management / Market Research and Analysis / Customer-oriented Core Accomplishments
Launched aggressive growth plans that helped increase customer base.
Developed First Annual Senior Empowerment Day.
Built a network of other professionals within my field and shared resources and obtained knowledge.
Speak regularly at networking groups on medicare changes and how they affect the industry and what positive and negative ramifications they have on the medicare/insurance world.
Generated new business and partnerships through networking throughout Pasco County to raise awareness of rehabilitation need.
Currently enrolled in Leadership Pasco class of 2017.
Advisory Board Member for Keiser University.
Past Missions Board President of Pasco/Pinellas County.
Volunteer with Samaritan's Purse/Billy Graham Ministries, led local group to Biloxi MS for 2 week cleanup following Katrina, continue to volunteer when available.
Continued local networking and community involvement through West Pasco Chamber of Commerce, Community Service Council, Ambassador for West Pasco Chamber of Commerce. Professional Experience
Chapters Health Care/ HPH Hospice
January 2021-present-Marketing Director
• Market Hospice services to Physicians, Hospitals, and Medical Facilities
• Facilitate and speak at public forums and engagements pertaining to our services
• Work with patients and families to provide the best plan of care conducive to all parties involved.
Madison Pointe Health and Rehab
March 2019- January-2021
Clinical Nurse Liaison/Marketing Director
• Oversee all admissions to facility and admissions coordinators
• Market facility to promote growth and development and increase census to bring facility to maximum capacity.
• Work with insurance companies to make prior authorizations and facilitate financial reimburse- ments from those companies.
• Perform Covid testing on all employees and patients during pandemic on a weekly basis. Life Care Center of America, New Port Richey, FL
February 2015 – March 2019
Clinical Nurse Liaison/Marketing Director
● Senior Centers, attending community service organizations and volunteering with Senior groups.
● Developed marketing strategies to promote growth and development and increase client base to bring facility to maximum capacity.
● Assess patients in hospital and on Navi-Health to determine if they are a fit for our Rehabilitation center.
● Coordinate weekly marketing meetings with entire management team and keep them abreast of upcoming events, current clinical developments regarding prospective and current patients.
● Responsible for building census development for Pasco and Tampa Bay area by creating and supporting a strong referral network within the service area and medical community.
● Assemble information concerning patient demographics, clinical background, and referral needs.
● Work very closely with insurance companies to make prior authorizations and facilitate financial reimbursements from those companies.
Signature Health Care, New Port Richey, FL
July 2006 - February 2015
Charge Nurse, Unit Manager, ADON, Marketing Manager/Nurse Liaison
● Night Supervisor- oversee complete facility and night time operations.
● Charge Nurse on day shift, oversee 30 plus patients, medication and treatments and management of care team.
● Unit Manager- oversee operations of 60 bed unit and staff, reporting to Sr. Management and implementing all education of staff.
● ADON-Southern Pines-admission discharge planning, plan of care and coordination of therapy modalities, education of staff and patient families regarding care of their loved ones.
● Marketing Manager/Nurse Liaison- Developed marketing program within the facility and local community through networking groups and Chamber of Commerce.
● Built new territories to promote facility to local hospitals, physicians and other healthcare providers.
Clearwater Cardiovascular and Interventional Consultants, Clearwater, FL December 1999 - July 2006
Licensed Practical Nurse
● Performed Cardiovascular Stress testing.
● Developed onsite continuing staff education program.
● Integral role in developing and implementing the GEMS EMR system.
● Decreased operating expenses by comparative negotiations with vendors and suppliers.
● Built a network of other professionals within my field and shared resources and obtained knowledge.
● Developed the Anti-Coagulation Clinic program.
Morton Plant Mease Hospital
September 1994 - March 2000
Licensed Practical Nurse/Telemetry, ICU/CCU/MICU
● ACLS Certified Instructor.
● Participated in Management training programs.
● Provided training to nursing staff with ongoing nursing education.
● Responsible for monthly schedules and patient assignments.
● Trained in wound care.
Education
2004 - Licensed Independent Insurance Adjuster (All Lines) 1992 - Warren County Vocational Technical School - Licensed Practical Nurse, Warren, PA 1985 - Bauder College - Business Administration, Fort Lauderdale, FL 1984 - Licensed Travel Agent
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