James W. Crawford, Jr.

724-***-**** (cell)

Email: ad15nx@r.postjobfree.com

SUMMARY OF QUALIFICATIONS

Results achieving Director/Manager with a demonstrated history of working in the education management industry. Skilled in Strategic Management, Territory Development, Staff Training, Analytical Skills, Coaching, Human Resources, Customer Relationship Management (CRM), and Program Implementation. A systematic thinker supported by a consultative coaching style of management tempered with a bottom line, outcomes maximization focus. A proven ability to train and lead staff members to work in unison in a fast-paced and high-volume environment while at the same time meeting and surpassing annual program goals. A strong history of producing record-breaking enrollment. An organized person who envisions innovative solutions and executes with urgency across all levels of the organization. Experience working across diverse industries and disciplines and can keep focused and productive.

CORE COMPETENCIES

Performance Management

Recruiting Team Leadership/Management

Staff Training

Networker Coaching/Motivation

Territory Development

Collaboration Building Predictive Analytics

Talent Assessment

Analytical Thinker Proficient Communication

Planning and Delegation

Problem-Solving Sales and Market Intelligence

PROFESSIONAL EXPERIENCES

Director of Admissions, Miller-Motte College

10/23-present

•Responsible for hiring, training, coaching, and providing leadership to Admissions Counselors and staff to recruit and retain students through admissions evaluation, program planning, advising, and registration for traditional, transfer, online, and international students.

•Create an environment that supports a student-first mentality.

•Direct and manage admission staff for recruitment, enrollment, and retention.

•Built a network of constitutes that includes partner schools, community organizations, and professional consultants.

•Plans and organizes admission events and receptions for prospective students and families.

•Implement strategic goals and action plans to achieve target enrollment.

Director of Admissions, Bennett College

06/2017 -06/2023

•Interviewed, hired, trained, and provided leadership to staff for student recruitment, territory management, admissions evaluation, program planning, advising, and registration for traditional, transfer, online, and international students.

•Proficiently developed and maintained strategic alliances with educators, counselors, and alums to optimize recruitment efforts and achieve targeted objectives.

•Authored training manual for new employees and the Student Ambassador Team.

•Provide leadership training for faculty, staff, and student groups across campus.

•Implemented a data-driven decision-making model for territory management and student engagement.

•Aligned the college for student success and served on the Senior Leadership Team, including the Campus President, Academic Dean, VP of Director of Student Affairs, VP of Financial Services, and Director of Finance.

•Served on the Change Management Team to provide training on stabilizing the campus during the COVID-19 pandemic.

•Created an engaging, motivational, and coaching culture for the team.

•Oversaw the training and implementation of CRM and continually optimized its use by the team to improve data for recruitment initiatives.

•Enrolled traditional, international, adult, online, and transfer students.

•Trained staff to identify gaps in processes, policies, and procedures to serve students and families best.

Director of Admissions/Counselor Health and Style Institute 08/2014 – 06/2017

•Provided leadership and onboard training for student recruitment, face-to-face interviewing, financial aid, admissions, advising, and student registration.

•Developed and implemented admissions goals and strategies while working closely with the Campus President to ensure that plans were met through weekly enrollment reports.

•Recruited adult and high school prospective students, assessed their educational needs, and explained the benefits and objectives of the programs offered by the college.

•Work with businesses and employers to identify skills, education, and experiences students need to be hired.

•Increased total enrollment by 15% year-over-year.

Director of Admissions ITT-Technical Institute 12/2010 – 08/2012

•Interviewed, hired, managed, and provided leadership training relative to student recruitment, admissions process, advising, and student registration for 19 admission counselors.

•Developing a systematic and sequential communication flow plan from inquiry to enrollment.

•Accurately develop and monitor statistical reports to develop recruitment strategies, yield management, forecasting, and operational efficiency.

•Trained the support office about recruitment strategies.

•The increased total enrollment by 8% year-over-year.

Master III Admissions Counselor ITT-Technical Institute 05/2008 – 12/2010

•Function effectively in meeting enrollment goals by evaluating each prospective student based on needs, desires, interests, qualifications, motivations, and commitments in compliance with all school and company policies and procedures.

•Awarded Certificate of Excellence (Top Performer Award) 2008-2010.

•Help train and assist new admissions counselors to achieve enrollment goals.

•Consistently met/exceeded enrollment goals for 11 consecutive quarters by an average of 20%.

Associate Director of Admissions Winston-Salem State University 07/2006 – 11/2007

•Hired, trained, and managed Undergraduate Admissions staff (Assistant Directors, International recruiters, Data Entry Clerks, Office Managers, Receptionists, Visit Coordinators, Technical Analysts, and Campus Ambassadors) and evaluated their performance to improve skills and achieve work objectives.

•Established a steering committee made of supporting offices.

•Evaluated trends and established admissions operational strategies.

•Developed admissions financial strategies by reviewing the last five-year plan and forecasting.

•Authored training manual for onboard training, policies, and procedures.

•Increased total enrollment by 8% year-over-year.

Senior Admissions Counselor/Multicultural Recruiter Geneva College 11/1996 – 05/2005

•Developed and implemented ambitious, multi-faceted recruitment marketing plans to achieve enrollment goals, enhancing diversity and yields.

•Oversaw and improved the prospective student/inquiry relationship management operation.

•Developed new domestic and international markets, enhancing diversity and increasing yields.

•Increased total minority student enrollment by 7% year-over-year.

Assistant Director of Jump Start Early College, Geneva College, August 1996-May 1997

•Provided leadership training and oversight for the Jump Start Early College program for academically gifted seniors from 4 school districts in Western PA.

Director Alternative ‘Opportunity’ Education, Midland School District, August 1995-May 1996

•Implemented and maintained alternative student programs and services in conformance with district and state objectives; served as a resource to alternative school personnel, the Board, and other departments; and maintained adequate staffing to ensure that goals of programs and services were achieved within budget guidelines.

•Provided oversight and leadership for implementing academic, behavioral, and social development programs for all students (6th-12th grade) enrolled in the program.

•Collaborated with others (e.g., school personnel, district administrators, parents, students, community organizations, etc.) to implement and maintain alternative services and programs.

Associate Director of Special Outreach Programs, Pennsylvania State University, January 1993-August 1995

•Designed, implemented, and administered all Family Education Programming for parents and students of Linmar and Griffith Heights Housing Projects, including three after-school programs (k-4th, 5th-8th, 9th-12th), parental workshops, GED program, computer skills training, and summer academic/recreational programs.

•Hired, trained, and supervised twelve teachers and provided oversight for the field experience of 200 Penn State and Geneva College primary education students.

• Established community partnerships and created a steering committee of social agencies.

Counselor/Education Specialist, Office of Talent Search TRIO, Penn State University, September 1992-January 1993

•Provided comprehensive services and information resources for students that enable them to take active responsibility for their career decisions, equipping them to make college and career plans by facilitating awareness of their work-related strengths, interests, and values and understanding of the world of work and higher education.

•Conducted college-readiness workshops for parents and students on college selection.

•Assisted students in identifying their educational, college, and career goals and helped them formulate written plans for future advancement.

•Collaborated with faculty, administrators, and campus departments to identify, define, and meet student career planning and placement needs, goals, and objectives.

TECHNICAL SKILLS/TRAINING

EMP Liaison, CRM

BANNER

Royall/EAB, SIS

Jenzabar, SIS

EMAS, CRM

AdmissionPros, CRM

COGNOS, Report Writing

Forecasting

S3 Student Success System, CRM

Predictive Analytics

Budgeting

DISCOVER, Career Planning

Cadence Texting

Marketing/Sales

CONNECT, Customer Service

Campus Vue

Microsoft Suite Proficient

Lead Square, CRM

Persistence Plus

Five 9, Call Center Software

Truedial

EDUCATION

Bachelor of Arts, General Arts, and Sciences (concentration in Psychology), Pennsylvania State University

Geneva College, Beaver Falls, PA, Masters in Higher Education, in process

COMMUNITY INVOLVEMENT

Program Director, Saturday Heritage Academy, Genesis Baptist Church, Greensboro, NC, February 2009 - 2015

•Trained staff and developed curriculum for academic enrichment and cultural heritage activities.

Founder/Executive Director, JW Crawford Education Center for Excellence 501(c) 3 non-profit), October 2012 to current

•Oversee the education-for-life programs, including professional leadership development, academic enrichment, life skills, career development, motivation, social skills, and entrepreneurship.

Program Director, Summer A.R.M. Academy, Guilford Middle School, Greensboro, NC, June 2015

•Trained and supervised teachers and volunteers for academic enrichment in math and reading for middle school students.

Volunteer, King Fixing Kings Men’s group, September 2022 - to present.

•Assist with program coordination that supports offenders and veterans.

Senior Pastor, Safe Haven Community Church, Greensboro, NC, September 2016 - present

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