Michael M. Margolies

ad15i9@r.postjobfree.com 770-***-**** http://www.linkedin.com/in/margolies Calendly appointments https://calendly.com/margolies Marketing Advertising Branding Creative Services Creative Operations Studio Management eCommerce Thought Leadership AI implementation Analytics Executive Leadership PR Budget Management Marcom Accomplishments

• Accomplished marketing and creative executive, internationally recognized thought leader, and consultant with 25+ years of experience. Expertise in branding, advertising, digital marketing, and eCommerce. Strong leadership in managing creative and technical teams.

• Certified in change management, Lean processes, Six Sigma, and more. Skilled in client retention, affiliate marketing, and performance analytics. Proficient in project management, emergency, and business continuity management.

• Leadership experience in construction project development, operations, M&A, and budget planning. Expertise in digital marketing, syndication, SEO, and email marketing. Well-versed in digital imaging, merchandising, and prepress technologies.

• Executive skills include procurement negotiations, trademark and copyright management, and vendor/contract management. Knowledgeable in luxury and fashion marketing, advertising media buying, and agency management.

• A versatile CMO and VP of Creative with a track record in digital and analog marketing, print production, packaging, and multi-language publishing. Proven success in product development and collateral design. Employment History

VP Marketing + Creative – Leggett & Platt, Inc. 6-2016 – 6-2023 Senior Marketing, eCommerce, and creative executive (Leggett has no CMO) for a global marketing & advertising in- house agency that serves Leggett companies and clients worldwide. We provided campaign management, marcom, branding, advertising, web development, and marketing content for automotive, aerospace, industrial manufacturing, steel, hydraulics, flooring, industrial textiles, hospitality, office and home furniture manufacturing, geotextiles, mattress, and bedding, and other B2B and B2C brands and businesses. Accomplishments include global management for all marketing, analytics, thought leadership, art direction, editing, creative operations, and design. Manage an international staff of 50 professional graphic designers, art directors, video editors, photographers, web development, e-commerce, digital marketing, print and packaging operations, 3D and animation, social media, commercial photo, and video production, global trade show design and production, corporate global branding, campaign strategy, and executive marketing communications leadership. Additionally, I chaired various corporate boards and leadership committees, chairing and managing the fine art collection, executive process improvement committee, corp. sustainability reporting management, eCommerce development, digital transformation co-chair, and global video asset management. Senior Manager III Level 6 – Amazon.com 2-2012 - 1-2016 Promoted to senior manager over multiple creative studios including high-end jewelry & watches, apparel, accessories, luxury goods, shoes, office products, furniture, and home studios. While also managing North America’s largest commercial studio for Amazon. Personally designed and deployed new creative and imaging production studios and led many global projects. Manage a staff of 60 creative and operations professionals and 250 full-time freelance. Responsible for A/B testing, landing page design, copy editing, video production, and content management. Assigned the complex responsibility to convert Zappos studios, editors, video, and other teams, and culture to Amazon standards of quality, productivity, and leadership principles. Manage conversion of technology, assets, workflows, and databases over to Amazon systems. Tasked with providing digital imaging to both Amazon and Zappos globally, developing and aligning style guides and systems to support both companies’ goals and business models. After demonstrating procurement and contract management, I was given the additional responsibility of managing procurement and capital planning for all North American design and photo studios. Recognized for managing the highest-producing photo/video and creative studio in North America and the second-highest-producing studio globally. Reduced average cycle times from 7 days (time-to-site) to 0.5 days average (time-to-site) while reducing production and labor costs by over 60%.

Owner/Consultant – Michael Margolies Photography & Design 1997 – 2-2012 Corporate photography, studio design, digital asset management systems, eCommerce project management, brand management, graphic design, marketing communications and campaign management, print, and paper brokering, prepress, catalog, and direct mail project management. Press checks, workflow consulting, process improvement, graphic design, creative and marketing technology development, and planning. SEO, SEM, PPC, DAM, CMS, online campaign management, site analysis, and social marketing management. Quality and process improvement program development, advertising campaign development, budgeting and RFQ, and vendor management. Product and tabletop photography, model portfolio and fashion, hospitality, interior and architectural photography, apparel, and events. Catalog content, page analysis and performance, color and digital imaging management, product evangelism, public speaking, teaching, and mentoring. In addition to other creative, design, and advertising project management. Executive Director of Marketing – Emergency Medical Products 4-2008 - 9-2010 Manage creative production, campaigns, lists, trade shows, art direction, branding, marketing, merchandising, PR, eCommerce, and new business development. Lead digital advertising, social media, catalogs and direct mail, analytics, SEO, PPC, SEM, and photography for a multi-division multi-title medical products distributor with brands in B2B /B2C. Project manage and direct eCommerce and email campaigns. Develop new creative, studio, eCommerce, and marketing departments from scratch. Drastically increase web traffic and conversions. Identify new channels, markets, and prospecting vehicles. Expand into new industries developing new product lines, new product categories, and new revenue streams. Design and source new products and sales channels. Design and art direct all communications. VP Creative Services – Footsmart (Benchmark Brands) 12-2005 – 8-2007 Promoted from Director to VP and served as acting VP of IT. Manage art direction, marketing, creative production, designers, copywriters, budget, eCommerce and content creation, SEO, SEM, PPC programs, branding, analytics, photography, Internet creative services, e-mail promotions, customer list management, sales promotion, package and collateral design, print and paper buying, graphic arts technology and creative related procurement. As an executive committee member with responsibilities that included managing the operations, pricing, governance, customer service, brand management, and P&L we worked to manage all functions of the company. I personally managed all vendor relationships and contracts, including printing, paper, photography, Internet, design studios, postal and shipping, creative contractors, copywriters, developers, and external agencies. Designed networking and server systems, storage solutions, CRM, PIM, and DAM systems and managed IT vendors during an extended leadership vacuum in IT.

Launched a new brand label which included websites, catalog, direct mail, email, and product sourcing. Significantly contributed to growing the company from $40 million to $120 million before being acquired by the Walking Co. Advertising Director – Macy’s West 4-2001 – 8-2005 Administer creative, technical, and operational budgets, manage creative, design, photography, prepress and operational staff. Manage major projects and processes across a 200-person marketing sales promotion staff. Report to and act in the absence of the Vice President of Operations. Recruit, train, and develop staff of creative, operational, and technical employees. Provide high-level consultation and corporate-wide initiatives to executive offices and other Federated (Macy’s) divisions. Negotiate and manage all aspects of vendor contracts, external agencies, printing, and capital expenditures. Manage production prepress, color management, model management, photography, traffic, digital imaging, branding, and remote creative teams in Hawaii, Guam, and East Bay. Design and build creative production and photo studios, production workflows, and DAM solutions for other Federated divisions. Education & Training

• Technical Diploma – Commercial Photography, New York Institute of Photography

• BA – Publishing Management/Graphic Design, Shelbourne University

• Certified Quality Management Program & QPS – Crosby Quality College

• Total Quality Management • Project Management certificate • Color Theory Specialist

• Certified Photoshop Expert • Certified InDesign Expert • Certified Quality Coordinator

• Certified HazCom Manager • Certified OPSEC Manager • Kaizen Sensei