Curriculum Vitae

Russell F. McKinnon, MAM, CAE

**** **** ******* ***** • Alexandria, VA 22307 • 703-***-****

ad15fa@r.postjobfree.com

POSITIONS HELD

Consultant: Expense Reduction of Admin Costs October 2006 to Present Washington, DC Area

Serving business and associations in: reducing admin expense via aggressive contract negotiations, while also providing expertise in: meeting and event execution, and strategic planning.

National Rural Electric Cooperative Association (NRECA) 1994 to 2007

Arlington, VA

Director/Meetings & Events

Seamless executive management of all activities from site selection, contract negotiation, event planning to operations, logistics and printing for 150 meetings per year with one event exceeding 12,000 people. Team of eight, booked 66,000 room nights annually. Earned three Service Excellence Awards and one Superior Achievement Award (only 39 awarded in 60 years for staff of 700). Earned two printing Guild awards. Managed external contractors with up to 300 personnel. Managed a budget in excess of $8 million.

Trade Associates, Inc. 1990-1993

Rockville, MD

General Manager

Recruited as COO for this $5 million trade show marketing and management service company. Executed all critical aspects of operations and marketing in support of twenty-five trade shows for national associations. Managed seven direct reports across finance, operations, IT and marketing. Redesigned the IT system to meet operations and marketing needs. Managed all external contracts.

National Child Support Enforcement Association

Washington, DC

Executive Director

Transitioned individual membership association from a financially unstable situation to a strategic and financially sound position based on accrual accounting. Managed three staff, $600,000 budget, operations, IT and finance.

Automotive Recyclers Association

Washington, DC

Executive Vice President

Led small trade association (Budget $800,000) to national prominence via sustainable financial growth, national PR coverage, legislative and regulatory success. Developed education, training and certification (CAR) programs. Established a national insurance program - with CNA. Managed two affiliated foundations (Budgets of $200,000).

Federal Bar Association

Washington, DC

Assistant Executive Director

As the number two executive, managed: meetings, expositions, printing, committees, chapters and awards. Worked with government employees from GS-11 level employees to Supreme Court Justices. Developed new membership data base management system, moving from Honeywell to Aspen Systems.

VOLUNTEER CONSULTING: CEO of Project Hope; Am. Society of Assoc. Executives; The ASAE Foundation—Development Committee, Am. College of Trust and Estate Counsel, US Health and Human Services (HHS) Organ Donor Program, International Theos Foundation (Founder & President), Catholic Business Network-PG, Association of Meeting Planners (Board Member; Treasurer), The Campagna Center, Nat. Rural Electric Coop. Assoc. (Judge, JC Brown CEO Communication Leadership Award, Organ Donor program), Women for Women International, So Others Might Eat, United States Youth Council (Board Member)

AFFILIATIONS

American Society of Association Executives (ASAE), Member, Committee Chair

Financial & Administrative Roundtable (FAR), Program Committee

GWSCPA, Member, Non-Profit Program Committee

Association of Meeting Professionals (AMPS), Board Member & former Treasurer (Seven Years)

Advisory Boards (past service) -- Anaheim CVB, Orlando (FL) Convention Center, Fairmont Hotels & Resorts, Omni Hotels, ALHI, and CenterPlate

EDUCATION/AWARDS/CERTIFICATIONS

MA, Management, The George Washington University, Washington, DC

BA, College of the Holy Cross, Worcester, MA

International Studies, Graduate School courses, Univ. of Maryland, College Park, MD

Certified Association Executive (CAE, Am. Soc. of Association Executives - ASAE)

Certificates in: Finance, Meetings & Events, Communications, ASAE

Recipient, The Dick Noble Award, Association of Meeting Professionals (2011)

Award of Excellence – Excellence in Printing – Convention Packet (1998 & 1999), Printing & Graphic Communications Association

Award of Excellence – Excellence in Printing – ITF Stationery Package (1999), Printing & Graphic Communications Association

MILITARY SERVICE

Lieutenant, United States Navy; Panama, Viet Nam, The Pentagon, hold a Bronze Star, dozen other awards/decorations (US and foreign).

ACCOMPLISHMENTS BY FUNCTION

Financial Management

Developed “turn-around” plan and managed a trade association out of a deficit

Moved a trade association magazine to a profitable non-dues income source

With fellow volunteers, helped a society become current with the IRS (via 990 and 990T returns) -- while avoiding IRS penalties

Successfully handled three IRS audits of associations

Developed hiring criteria and hired numerous auditing firms

Approved more than 40 association and foundation audits/tax returns

Responsible budgets in the range of $8 to $15 Million

Designed monthly financial statements for an association (AMPS)

Moved an association to accrual accounting

Serve as elected Treasurer, Association of Meeting Professionals (AMPS), since 2005

Saved non-profit organizations several hundred thousand dollars via “Expense Reduction”

IT

Restructured/replace IT system for a small business and an association, fulfilling operations, marketing and financial objectives

Developed, collaboratively, a new marketing plan for a software company

Replaced manager of membership data base (Honeywell) with Aspen Systems, to achieve

management and marketing objectives

Hired vendors to deliver IT support to convention offices and trade shows

Developed press releases and articles for a software company

Marketing/Management

Coordinated restructuring of an association under the laws of the District of Columbia

Moved an industry magazine from a significant deficit to an annual surplus

Created a liability insurance program, with CNA insurance, for automotive recyclers

Established a foundation to serve the poor; wrote foundation Bylaws

Developed a marketing plan for a local YMCA

Developed a media training program for association officers

Developed procedure manuals for volunteer committees

Authored detailed procedures on convention management of large meetings (12,000 plus)

Authored procedures manual for association committees

Provided Strategic Plans for small business and associations/foundations

Managed warehouses, local and remote, in excess of 17,000 sf

Managed 200 contracts annually for: printing, publishing, conventions, trade shows, security, IT, personnel.

Doubled/Tripled gross income of a trade association via non-dues income; eliminating a deficit

Managed/marketed the Placement Service for the Federal Bar Association

Developed budgets in excess of $15,000,000

Served as an Association Consultant under the ASAE “Peer Review Program”

Business Development, Chapters, Trade Shows, Advertising

Developed two trade shows

Leadership/Board Positions

Board Member and elected Treasurer, Association of Meeting Professionals (AMPS)

Served on Advisory Boards for: Anaheim CVB, Fairmont Hotels and Resorts, Orlando (FL) Convention Center, Omni Hotels, and CenterPlate Corporation

Served/serving on committees: ASAE, GWSAE, FAR, GWSCPA, AMPS

Consultant, “Peer Review Program” for member associations (ASAE)

Chair, Coalition to Halt Automotive Theft (CHAT) passing legislation to combat auto theft

Board Member: United States Youth Council, a condo association, tennis association

US Naval Officer for six years; obtained a Bronze Stars, a dozen other distinguished awards

Led a very diverse team of naval personnel in a combat environment

Fund Raising

Raised more than $600,000 gross ($300,000 net) for legislative affairs of NRECA. via

development-management of golf tournaments, generating “soft money”

Managed local community service group golf tournament, funds for disadvantaged children.

Fund raising for Dystonia Foundation raising $26,000 via a golf tournament (first year) with greater success the second/third year

Managed auctions for non-profit raising scholarships funds via auction of furs, a pound of gold, Canadian Maple Leaf coins

Managed fund raising banquet, So Others Might Eat

Legal

Developed/approved the writing and finalization of By-laws/Articles of Incorporation for four organizations (association/foundation/corporation)

Retained and managed legal counsel on auto theft prevention legislation

Retained and managed legal counsel on regulation of hazardous materials

Retained and managed legal counsel on telecommunications issues

Retained legal counsel on stock securities issue

Media

Developed/published articles for computer service company, re: LAN audits, awards and contest software, WEB use

Developed/published articles re: trade shows/strategic planning/internships/recycling

Obtained significant press coverage on the potential threat of Avian Flu

Wrote/published a press release that reached 10,000,000 people, precious metal recycling

Wrote/published articles and press releases for: American Metal Market, Association Trends, AMPS Newsletter, USAE and more

Solicited articles for newsletters/magazines on: association management, finance, meetings

Placed “talent” on talk shows with written scripts

Meetings and Trade Shows

Managed a diverse staff to excellence in conducting 150 meetings annually, largest meeting exceeded 12,000 registrants

Managed meeting budget in excess of $8,000,000, regularly met budgeted margin

Managed a team that produced 200 facility contracts annually

Conducted more that 80 Regional conferences in 14 years

Developed two trade shows; one a heavy equipment show

Redesigned a hospitality trade show with colleagues to insure future success

Consulted to major hotel chain -- redesign of Ballroom/Convention space/access, Orlando, FL

Publications

Publisher’s Advisor for five magazines at an association management firm

Managing Editor, Federal Bar News (Federal Bar Assn.)

Managing Editor, Federal Bar Journal (Federal Bar Assn.)

Publisher, Dismantlers Digest (ADRA, now of Automotive Recyclers Assn.)

Publisher and Editor, ADRA Newsletter (now of Automotive Recyclers Assn.)

Publisher and Editor, NCSEA News (Nat. Child Support Law Enforcement Assn.)

Public Appearances

Adjunct Professor, Principles of Meeting Planning, Northern Virginia Community College, 2011 Introduced speakers, served as MC, monthly meetings of AMPS

Speaker: Testimony before Congress on auto theft prevention, 1979-’83; CAE Study Courses, ASAE, 1984-’85; “Cutting Marketing Costs”, ASAE, Convention & Expo. Section, 1993

Graduate Lecturer, Communications and Public Relations, Masters of Public Administration, The George Washington Univ., 1989

Instructor and Course Designer, Strategic Planning, Nat. Child Support Enforcement Assn., 1989/1990

Board Presentations, National Rural Electric Cooperative Assn.., 1994-2007 (three/year); Automotive (Dismantlers &) Recyclers Association, 1977-‘87

CBS Morning News, Interviewed on combating Auto Theft, as Chair, Coalition to Halt Automotive Theft, 1983

Education

Developed with volunteers, an education curriculum for automotive recyclers

Developed a Certification (CAR) program

Developed/delivered Strategic Planning seminar for Child Support Enforcement officials

Produced general sessions for 10,000 to 12,000 people

Managed first seminars on “The New Federal Rules of Evidence”, delivered regionally for the Federal Bar Association

Annually, developed and marketed video “recaps” of NRECA Annual Meeting

Developed and managed a speech training program for elected association officers, using trainers/video/studio facilities

Legislation/Regulation

Supported a coalition to protect/support business/small business in “break up” of AT&T

Led coalition effort, as Chair, that passed federal legislation to combat auto theft

Worked with regulators at: Justice Dept., FBI, Energy Dept., NHTSA, DOT, and FCC…

Testified before Congress and government regulators

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