Rob Yoder

Austin, TX *****

Phone: +1-512-***-**** Email: ad1573@r.postjobfree.com

Digital Marketing Executive – Campaigns Marketing Strategy Business Development

Helping Companies Translate Their Business Goals to Reality

An established Marketing / Corporate Communications leader with extensive experience in steering full-scope multi-platform marketing endeavors to augment overall profitability and enhance the market share of companies. Solid work history of devising, refining, and deploying optimized marketing and communications strategies to launch, revamp, or boost brands and brand image. Work closely with the C-suite executives/Upper management to plan and implement long-term Market Development, Product Management, and Market Penetration Strategies to drive business growth. A field-tested leader with an in-depth, comprehensive prowess in delivering transformational business results for clients and customers with expertise in interdepartmental coordination and communication. Proven as a strategist for coming up with lucrative and creative solutions for enhancing performance and is notable for undertaking multiple spectrums of tasks in the interest of the growth of any given role. Lead teams to find new opportunities and seek out proven methodologies to continuously improve processes and products to increase revenue, profitability, and elevate the client experience. Command top-notch presentation, and interpersonal skills, and proficiently adapt to demanding environments.

~ Skilled change agent adept at building cross-functional relationships with C-Level executives;

Proven success in creating compelling messages and campaigns that employ multiple marketing channels ~

~ Adept in synthesizing marketing data and transforming into actionable business insights, impactful visual analytics, dashboards, and KPI matrices to drive flawless execution ~

Business Development & Expansion Project/Program Management Leadership & Team Building

Corporate Communications Strategic & Operational Planning Public & Media Relations

Product Marketing / Launch Strategy Budget Management Stakeholder Engagement

Social Media & Search Engine Optimization Consumer Research & Analyses Tactical Market-Penetration

PROFESSIONAL EXPERIENCE

Turnkey Ventures, LLC - Austin, TX [Sep 2021 – Present]

Head of Digital Marketing (Onsite W2: Contract)

A Real Estate Investment and Development company.

Spearhead all of the digital marketing efforts, including strategic planning and execution, which consist of 12+ websites, with the majority of them focused on real estate, 1 on nutritional supplements, and 1 on animal supplements.

®Manage the web team to ensure all projects and deliverables are on time and within budget.

®Hire, train and manage the team staff and report the direction of marketing funds allocation to the executive team.

®Manage all outsourced digital vendors, create and implement marketing plans, break down and provide insight and target markets based on analytics.

®Setup and managed all Amazon PPC, Bing, Gemini PPC, and Google Ads campaigns.

®Data analysis and reporting using tools such as Google Analytics / Search Console, SEMRush, Ahrefs, etc.

Blue Pig Media, LLC - New York, NY [Jan 2020 – Jun 2021]

Vice President of Digital Marketing (Remote Consultant: Contract)

A Full Service Digital Marketing Agency providing Website Development, SEO, PPC, Social, PR and All Content.

Built the digital marketing department from the ground up, consisting of project managers, developers, content writers, and social media specialists to boost the company’s brand and clientele, bringing them to the next level of growth. Developed and implemented policies and procedures. Tasked with finding an off-the-shelf CRM suitable and customizable for the company to help them set the process into place.

®Designed and launched marketing campaigns and training programs focusing on SEO optimization.

®Oversaw U.S & European project managers to ensure deliverable project timelines stayed on point.

®Setup and managed all email marketing campaigns utilizing Constant Contact, Salesforce Marketing Cloud, and Marketo programs

Recovery Unplugged, LLC - Fort Lauderdale, FL [Feb 2016 – Dec 2019]

Vice President of Digital Marketing

Drug & Alcohol Rehab Centers that offer addiction treatment therapies from detox to outpatient in FL, TN, VA, & TX.

Oversaw all print and digital marketing communications efforts. Drove the vision, strategy, and execution for national digital marketing initiatives. Developed and launched campaigns across various social media platforms. Managed talent acquisition. Trained department managers for Admissions, Alumni, Content Development, Digital Marketing, Social Media, and Video Production teams. Collaborated with department heads as the internal digital marketing expert, providing strategic input and recommendations.

®Developed and executed integrated marketing strategies to support revenue goals and enhance brand awareness delivering 100% growth in marketing influence Year over Year.

®Manage third-party agencies to design, implement, execute and maintain $900K per month pay-per-click Google Ads, Yahoo, and Microsoft advertising campaigns.

®Doubled admissions in 2017+ by 50%, targeting alternative advertising.

Delphi Health Group, LLC - Fort Lauderdale, FL [Feb 2013 – Feb 2016]

Director of Digital Media

A growing network of addiction treatment facilities.

Developed marketing programs including TV, radio, direct mail, email, trade shows, online advertising, PPC, SEO, and collateral material. Managed all vendor relationships and negotiated contracts and pricing.

®Created teams with exceptional talent doubling admissions in three months, increasing profit by 73%

®Designed and implemented social media strategy and grew following from 500 to 21000 "real fans" in 2 years.

®Implemented an Alumni program for former clients that increased revenue by 30% in 2014 and 35% in 2015.

®Built an in-house marketing team of 17, decreasing total monthly marketing spend from $1.2M to $850K.

AutoTech Automotive - Jacksonville, FL [Jan 2000 – Feb 2013]

Director of Marketing Operations

Supervised the Call Center. Joined a startup company in 2000 with 4 employees and contributed to the expansion of 50+ employees across 3 locations in the year 2002. Managed a portfolio of 100+ active domains, networking, Cisco VOIP systems, setup and maintenance of email servers, database backup servers, and vendor relationships.

PRIOR EMPLOYMENT DETAILS

• AT&T American Transtech / Convergys Corporation - Jacksonville, FL Jun 1996 – Jan 2000

Executive Assistant to CEO / Team Leader / Outbound Customer Service Rep

PROFESSIONAL DEVELOPMENT & CREDENTIALS

BBA in Business Administration and Management [Aug 1997 - May 2001] Jacksonville University - Jacksonville, FL

Training and Certifications: • Google Analytics Certification • Google AdWords Certification

Technical Proficiencies: MS Office Suite • Bing, Google Ads & Yahoo PPC Advertising • Salesforce, Marketing Cloud • SEO / SEM • Electronic Health Records (KIPU & Allscripts) • WordPress • Social media • Adobe Creative Suite • SaaS • HubSpot • UI • HTML5 • Basecamp • CRM • XML • Web Design333322323111e

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