JOYCELYN J. DI PALMA

GM/Creative Director/Writer // 310-***-**** // ad14zj@r.postjobfree.com

Forward-thinking, goal-oriented marketing executive skilled at planning and executing impactful worldwide campaigns across all platforms. Proven track record as a passionate & visionary leader in an agency environment. Entrepreneurial, with proven success at reimagining department structure, processes, targeting strategies and project management. Excels at developing and tailoring brand-specific, targeted messages to a largely fragmented audience. Supportive team player who is hard-working, detail-oriented and reliable.

EXPERIENCE:

Tilted Creative Agency

Director of Marketing & Creative Services 2005-present

*Create, execute and optimize campaigns that drive revenue for the client. Through strong analytical and strategic thinking skills, conceive, write, and produce campaigns that grab your attention by thinking like a fan. ‘Tilt’ brands and their messages away from a conventional “features and benefits” approach to a less direct, more entertaining style. When the message becomes the content, viewers are more likely to watch and therefore associate that positive experience with the sponsoring brand.

*Served as key salesperson and creative lead on North American partnership marketing programs that drove $50MM per year in marketing value.

*Integrate Social Media marketing using the latest SEO strategy. Create engaging content to use on social search engines to drive traffic to our clients, as well as heighten the client’s profile.

*Award winning Creative Director of over 2500 co-branded, short form campaigns for clients including FX, Budweiser, Harley Davidson, Jack Daniels, Subway, Activision, Nintendo, etc.

*Successful track record in event and experiential concepting, budgeting and production

* Strong business acumen interacting with corporate clients, production teams, vendors, artists, staff, etc. and the sensibility to get both sides to work together in harmony across the board

*Proficient in Microsoft Office applications including Word, PowerPoint and especially Excel, Keynote, Slack, Airtable, Zap 2 It, Social Tables, CAD and SketchUp

*Created multi-million-dollar generating Added Value Franchises for The Americans, Archer, American Horror Story & Sons of Anarchy.

•Drive cross-platform promotions, creative concepts, partnership marketing, brand vision, and marketing strategies to engage and activate audiences & consumers across multiple platforms.

•Supervise all aspects of production (virtual & traditional), from ideation through delivery, including live-action shoots; provide strategic direction to help advance objectives and achieve financial targets in the quickly evolving, new mediums of AR/VR.

•Collaborate with research and marketing analytics teams to leverage insights regarding effectiveness of marketing strategies to inform future campaigns, create consistent audience, and maximize ROI.

NBC TV/The NBC Agency

Sr. Writer/Producer 1997-2004

*Conceived, wrote and produced promotional campaigns and sales presentations for NBC primetime programming.

EDUCATION: BA, Mount St. Mary’s College, Los Angeles, CA:UCLA Extension Film School, Los Angeles; Film Budgeting & Sales; Cinematography; Directing; Film Packaging; Commercial Production & Ad Sales New York University - Tisch School of the Arts, New York, NY