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Social Media Content Marketing

Location:
Auburn Hills, MI
Salary:
40,000
Posted:
December 21, 2023

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Resume:

ALYSSA GUASTELLA

East Lansing, MI *****

517-***-**** - ad14n9@r.postjobfree.com - WWW: Bold Profile

WORK HISTORY

**/**** **

Current

Tattoo Artist and Manager

Clean LNZ Art Collective – Ferndale, MI

Created and designed after-care sheets to provide clientele with accurate information to care for their tattoo.

Designed and published website for client booking and communication. Leveraged networks to identify and generate opportunities to increase exposure and revenue for clients.

Managed portfolio of developing and established accounts to provide clients with strategic guidance. Developed and sustained extensive database forms pertaining to client consent, health history, and identification for health department record.

Processed payments and scheduled appointments.

Managed and filed contracts, invoices and other documents associated with clientele documentation. Fostered relationships with industry professionals for future connections. Set realistic expectations with clients to consistently deliver on expectations. 10/2023 to

Current

Designer and Social Media Collaborator

INKD Print Designs LLC – Lansing, MI

Increased customer engagement through social media. Monitored online presence of company's brand to engage with users and strengthen customer relationships.

Developed marketing content such as blogs, promotional materials, and advertisements for social media.

Developed and managed content calendars for each platform to establish timely and relevant posts. Developed relationships with influencers to grow reach of company and create wider visibility. Oversaw social media presence and aligned posts to include branding and trending ideas. Increased brand awareness through development and implementation of successful public relations campaigns.

Design custom print-on-demand T-shirts and products 07/2021 to

Current

Tattoo Artist

Ink And Needle East – East Lansing

Applied creativity to meet demands for customization of client designs while delivering extraordinary satisfaction.

Grew client base through creating lasting and meaningful client connections. Applied hospitality through creating a safe and comfortable environment for clientele to feel welcome.

Networked, marketed, and communicated to amplify my work and branding as an artist. Preserved client safety by applying local health code standards and BBP practices to minimize the risk of cross-contamination and spread of infectious disease. Applied permanent tattoos .

Provided emotional support and companionship to clients through deep listening, compassion, and relation.

Maintained schedule and kept appointment times.

Anticipated design issues and proved to be proactive in developing effective solutions. Developed and implemented individual care plans tailored to needs of each client. Provided staff coaching, mentoring, and consultation to enhance performance and professional development.

Collaborated in team-based environment to maximize customer satisfaction with services. Presented template design sheets for customers to review. Utilized photographs and sketches from customers to develop ideas. Participated in team meetings and staff training sessions. 07/2021 to

Current

Fashion Designer and Developer

Flux Creative LLC – Lansing, Michigan

Created marketing materials, including brochures, flyers and product catalogs to brand standards. Obtained approval of concepts by submitting rough drafts to management or to client. Guaranteed designs adhere to company brand standards and guidelines. Reviewed project requirements to plan workflows and evaluate client time and budget constraints. Leveraged industry knowledge and emerging trends to build innovative messaging and bring design concepts to fruition.

Developed new product design system to improve efficiency and productivity. Developed prototypes for testing and presentation purposes. Coordinated with other departments to comply with industry regulations. 04/2021 to

08/2021

Art Gallery and Education Intern

Lansing Art Gallery And Education Center – Lansing, MI Engaged in hands-on training with gallery's curatorial team to advance curatorial skills in real-world setting.

Developed gallery operations, customer service and marketing skills to enhance gallery management knowledge.

Guided gallery visitors through facility and delivered engaging talks on exhibitions to stimulate interest and facilitate sales.

Photographed and catalogued diverse works to prepare for upcoming exhibitions. Created and enriched online gallery listings to draw international interest and promote works for sale.

Managed office and gallery supplies inventories and placed reorders to maintain predetermined stock levels.

Tracked gallery artwork and recorded sold and removed items to maintain accurate physical and financial inventory.

Networked at creative events to identify new talent and artistic works in local areas. 04/2019 to

09/2021

Starbucks Barista and Trainer

Starbucks – Kalamazoo, MI

Trained new team members with positive reinforcement and respectful, encouraging coaching. Elevated customer loyalty by using strong communication abilities to resolve customer problems. Customized training strategies based on individual barista knowledge, experience and strengths. Taught proper procedures and strategies for success to new employees. Handled cash and processed payments accurately to avoid errors. Trained new employees in groups and in one-on-one scenarios. Learned every menu item's preparation and numerous off-label drinks to meet customer needs. Explained beverage preparation and offered samples to help customers choose ideal items. Monitored supply levels at counter and maintained customer areas to meet typical demands. Repaired minor issues and maintained espresso equipment and coffee machines for smooth functioning.

Pleasantly interacted with customers during hectic periods to promote fun, positive environment. Memorized recipes for specialty coffee beverages and seasonal offerings. Cleaned counters, machines, utensils, and seating areas daily. Listened carefully to customer requests and created personalized, delicious beverages, which improved sales.

Recommended products based on solid understanding of individual customer needs and preferences. Created wide variety of hot and cold drinks in average shifts with consistently positive customer satisfaction scores.

01/2018 to

01/2019

Dance Photographer and Videographer

ShutterStorm – Brighton, MI

Took photos from different angles and perspectives to capture perfect images. Utilized natural and artificial lighting to capture desired images and maintain quality. Edited, toned, captioned, and uploaded photographs for publication. Photographed high-quality images for various print and digital projects. Leveraged camera gear and equipment to express creative vision. Collaborated with other photographers and videographers to capture special events. Managed equipment set-up and take-down in a timely manner. Comfortably exercised creativity in a fast-paced environment. Communicated with clients and kept inventory of products. Uploaded edited photos onto USB for customer sales. Traveled to U.S major cities every weekend for event set-up and photography/videography services. 01/2017 to

08/2019

Title Boxing Trainer and Personal Trainer

Title Boxing Club – Brighton, MI

Promoted proper stretching, warmups and conditioning exercises to prevent sports injuries. Offered constructive feedback to clients to help reach goals. Developed relationships with clients to provide ongoing support and encouragement. Trained athletes in proper use of equipment for safety and maximum results. Developed and delivered effective and engaging coaching sessions to improve performance. Facilitated group coaching sessions and provided individual coaching support. Utilized various coaching models and techniques to maximize client success. Facilitated team building activities and workshops to improve communication, collaboration and productivity.

Analyzed client feedback to adjust coaching sessions accordingly. Created and implemented innovative strategies to engage clients in coaching journey. 04/2014 to

05/2019

Gymnastics Coach and Events Planner

Bounce Hartland Sports Center – Hartland, MI

Coordinated schedules and timelines for events.

Brainstormed and implemented creative event concepts and themes. Managed event logistics and operations.

Performed event coordination for larger parties and gatherings. Maintained fun-filled atmosphere with class participants while remaining professional and focused on achievement.

Coordinated with other instructors and coaches to determine student advancement and progress. Managed drills and fitness circuits to bolster athletes' coordination and performance levels. Maintained equipment, facilities and inventory to avoid accidents, mishaps, and damage. Offered constructive feedback to clients to help reach goals. Developed relationships with clients to provide ongoing support and encouragement. Assisted clients in setting and achieving personal and professional goals. Established clear benchmarks for performance and monitored individual and team progress. Designed and implemented efforts to publicize events and promote sponsorships. EDUCATION

05/2022 Bachelor of Arts: Art History

Western Michigan University - Kalamazoo, MI

CERTIFICATIONS

Annual Bloodborne Pathogen Certification, September 3rd 2023-2024



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