PERSONAL

QUALIFICATION

Professional experience in the field of Business

Management and product development; Sales and

Marketing (traditional and Ecommerce); Operations

and Budget (PL); B2B-B2C account and

DISTRIBUTORS; People training and development

EDUCATION

COLEGIO DE SAN JUAN DE LETRAN (Manila)

BUSINESS MANAGEMENT 1989-1993 (GRADUATE)

LICEO DE SAN PEDRO (Laguna) 1985-1989 HS

MALATE CATHOLIC SCHOOL (Manila) 1979-1985 GS

WORK EXPERIENCE

SALES AND MARKETING, OPERATIONS

CONSULTANT

• Responsible in the set up of any organizational structure base on business model. Sales; marketing requirements

• To plan and recommend business channel type which is aligned to its organizational structure, DISTRIBUTORS; MODERN TRADE AND GENERAL TRADE BUSINESSES; B2B

B2C or ECOMMERCE set up.

• To recommend channel targets and objectives, proposals and trade marketing opportunities

• Training and development re: policies and process flow; job responsibilities (KPIs; KRAs)

• To monitor and sustain cash flow, budget on operational expenses and product acquisition, local or importation.

• Monitoring and evaluation requirements; forms and proposals.

• To be part of the recommendatory process on business development and organizational procedures.

Communication strategies and effective key performance metrics

• WAREHOUSE MANAGEMENT AND LOGISTICS SYSTEM;

SALES AND MARKETING SYSTEM (SAP; ERP; CRM; WMS;

QICKBOOKS; ECOUNT)

ADDRESS : #27 Zamboanga st., west ave, quezon city MOBILE NO : 093********

Email address : ad14ma@r.postjobfree.com/

ENRICO L. PESCADOR

WORK EXPERIENCE

CHC DEVELOPMENT CONSORTIUM INC.

PROJECT DEVELOPMENT

GENERAL MANAGER (SNM)

2020 – August 2023

• Legal Compliance for project operations;

documentation annually with LGU

• Management and Administration –general oversight of all operations. Standards of control.

• Evaluation/staffing and financing.

• Manages the boards due diligence (business review)

• Promotes programs and services (marketing)

• Budget/reports/audit (PNL)

• Act as an advocate with the public and private sector

• Works with legislative and regulatory agencies (LGU)

• Supervises and approves services schedule and sale Introduces new business opportunities.

ELEV8 TRADING AND MARKETING/MEDIA

GENERAL MANAGER (BU)

2018 – 2020

Corporate

• Formulation and implementation of a strategic

business plan, directing and coordinating all

department activities to develop and implement long- range goals and objectives to meet profitability and growth objectives. (Media & Sales)

• Spearheads the implementation and review of sales, costs, profitability, departmental and employee

performance based on set corporate objectives to the executive committee.

• Spearhead the formulation, implementation and

improvement of company policies that will meet

company set objectives with the ExCom.

Sales

• Achieve sales target by account penetration and

saturation both in local and international markets Marketing.

• Achieve targeted market share for the categories that the company’s products belong to by conducting

marketing strategies and promoting brand

awareness.

Production

• Spearhead the production from the acquisition of raw materials to finished goods of all SKU’s utilizing third party suppliers.

Supply chain management

• Spearhead the storage and delivery of all inventory and orders to the accounts.

Product Development

• Spearhead the improvement, formulation, and

acquisition of new and existing products.

WORK EXPERIENCE

GE PHILIPPINES –LIGHTINGS DIVISION

A JCP GROUP OF COMPANIES

NATIONAL SALES MANAGER

2015 – 2018

• ACCOUNT MANAGEMENT

• Manage KEY ACCOUNT MANAGERS

• TRADE MARKETING DEVELOPMENT

• Approves recommended promotional plan.

• Reviews weekly expenses and budgets

• Business Reviews (active and new businesses)

• Review KAM performance and reports to the

Board of Directors

• Budget planning for next year’s target

• Territorial monitoring through account visits.

• Coaching and training; business meetings on

both modern trade and distributors.

• MERCHANDSING MANAGEMENT

EA GLOBAL SUPPLY CHAIN SOLUTIONS INC.

BUSINESS UNIT MANAGER – CONSUMER & IT

2013 – 2015

• Sourcing of new products and principals for local distribution (LED; processed meat -deli; water filters)

• Supports consumer IT on new business

opportunities.

• Set up sales and marketing structure.

• Negotiate with principal suppliers both local and abroad on supply chain concerns.

• Recommends budget for operational needs.

• Formulates annual marketing objectives and plans with monthly targets or status. Prepares marketing budget for internal approval, controls effective use of funds, and ensures implementation of plan are within budget.

• Attending global conferences initiated by the principal.

• Conducts regional visits to partners and distributors for performance review/product training, plans and updates, marketing strategy.

• Offering warehousing and logistics requirements to principals. (Supply chain management)

GARDENIA BAKERIES PHILIPPINES INC

AREA SALES MANAGER

2009 – 2012

• Area manager for north luzon operations including Bulacan; Pampanga; Bataan and Zambales; Tarlac;

Nueva Ecija; Pangasinan; La Union;

• Supervising around 40 fleets composing of both

SALESMAN and sales assistant assigned.

• Assigned an agency for merchandising and supervises direct coordinators for inventory monitoring/placement.

• Territorial visits and coaching sales to targeted areas.

• Conducts business review meetings with management.

• New account penetration; daily forecasting; daily dispatching.

WORK EXPERIENCE

TRAININGS

AND

SEMINARS

UNIVERSAL ROBINA CORPORATION

UNIT SALES MANAGER / FMCG South Luzon

2005 – 2009

• Distributor Development Managers (South Luzon)

• Monitoring 10 distributors in the pipeline

• To ensure proper inventory and replenishment;

collection; warehouse standards and good practices to prevent pilferage.

• Conducts regional visits to partners and distributors for performance review/product training, plans and updates, marketing strategy. (Business Development).

• Merchandising and trade marketing programs on all beverage products of the company are properly executed. DIETHELM PHILIPPINES INC. (DKSH)

DISTRIBUTOR DEVELOPMENT MANAGER

2000- 2005

• Serves as a third-party support to partner

principals on sales and marketing; sub-D;

product launching and warehousing.

• Coordinates with merchandising team on inventory management and replenishment

• Conducts regional visits to partners and distributors for performance review/product training, plans and updates, marketing strategy.

ABBOTT LABORATORIES

PROFESSIONAL MEDICAL REPRESENTATIVE

1993 – 1999

• Business consultants to DOCTORS.

• Do random visits to hospitals, clinics, and pharmacies on product information details and marketing execution.

• Coordinates with distribution partner for sales such as pharmacy, drugstores, dispensing doctors etc.

• Participates in medium and large-scale programs within the medical community.

• Marketing survey (Competitors)

• Conducts market research to study the regional

landscape. (DOCTORS/HOSPITAL/CLINICS)

>ERP SYSTEMS AND PROCESSES (WMS-ECOUNT)

>POLLUTION CONTROL MANAGEMENT (DENR)

>ACCOUNTING FOR THE NON-ACCOUNTANTS (BM)

>BUSINESS COMMUNICATION Guthrie and Jensen

>PROFESSIONAL SELLING & RELATIONSHIP WORKSHOP

>MANAGING SALES THRU DISTRIBUTORS (MANSMITH)

>VALUE BASED LEADERSHIP WORKSHOP (ADMU)

REFERENCES TO BE SUPPLIED UPON REQUEST

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