KEVIN G. JOHNSTON

310-***-****

ad14hv@r.postjobfree.com

linkedin.com/in/kevinjohnstonmarketingleader

SUMMARY AND PROFILE

CMO Marketing Leader New Business Development Promotions Events Specialist Performance driven in-the-trenches marketing executive skilled at building entertainment and technology brands, maximizing product life cycle performance and driving new business initiatives on a global basis. Experienced at developing and motivating high-performance marketing teams while crafting the master plan that delivers projects on-time and under-budget. Proven ability to identify a clear strategic vision and execute growth strategies in diverse fast-paced environments. Known for dynamic campaigns that emphasize digital marketing, engagement and retention across all consumer touch points, especially at retail & public events. Highly motivated, collaborative, entrepreneurial, and customer-focused with a passion for growing the business.

SKILLS AND EXPERTISE

Social Media/Email Go-To-Market Messaging Ecommerce Brand Development Customer Acquisition Website Analytics Brand Loyalty Change Agent & Influencer Research &Testing Product Management Team Mentoring Agency/Vendor Management Project Management Sales Development Strategic Partnerships Event Management SEM/SEO/PPC/CPA Planning & Negotiation Impactful Promotions Innovative Entrepreneurial Mindset

PROFESSIONAL EXPERIENCE

Kevin Johnston Marketing, LLC, San Diego, CA

Marketing Leadership

1/2016 to present

Design and develop high-impact marketing strategies and tactical execution for clients looking to grow their business to the next level.

Emphasis on project management, competitive research, media buying and maximizing the marketing budgets.

In addition to helping optimize technology and improve operational processes, empower teams to excel, motivating them to work as an efficient and invested team. The end results are customized solutions that foster courageous leaders, engaged employees and resilient businesses with positive ROI.

Please contact me with your thoughts and ideas on how I can help you go-to-market with a powerful launch campaign or breathe new life into existing projects.

Current Clients include:

https://tiptopchatbots.com

https://hotcoffeebuzz.com

https://QRManager.com

https://authentibrand.com/

https://holoshield.com/

https://getelgallo.com/ (Start-Up)

Four Lights Entertainment, Las Vegas, NV

Integrated Marketing Director

7/2013 to 12/2015

Design & implement integrated brand marketing and customer acquisition programs utilizing A/B split testing and multivariate testing across all website landing pages, digital banner ads, email campaigns, UI designs, Android Apps, etc. to provide the best sales conversions and customer experiences using research, quantitative performance data and metrics reporting as our road map.

Spearhead launch of multi-player online game Defenders of Time with media planning, press tour, key reviews, and sales promos. Brainstorm and execute fast-paced digital strategies to validate the new product offerings.

Focus on brand identity, customer development, website launches, product development, rapid “proof-of-concept” testing in digital marketing and go-to-market strategies, social media campaign architecture, retail merchandising and event management.

Sony Electronics, Inc., San Diego, CA

Marketing Communications & Planning Manager

6/2010 to 6/2013

Develop annual marketing strategic business plans to drive revenue and increase market share for Sony’s Home & Personal Audio Divisions with a diverse product assortment including the 3DTV Personal Viewer, Sony Internet TV powered by Google TV, BRAVIA TV, Sony Car Audio, Sony Walkman, Digital Voice Recorders, Baby Monitors, iPod/iPhone/iPad Speaker Docks, NFC Bluetooth Wireless Speakers & Headphones and the Sony Home Share System.

Directed and motivated the Brand Activation implementation teams (Media Buying, PR/Social Media, Messaging, Digital, Sony Direct, Retail Merchandising, Experiential Events, Research, CRM and Creative Services) and collaborated closely with the cross functional experts insuring activities and programs were on strategy and met agreed upon timelines. Expert at competitive analysis, agency management, keeping project workflow moving and managing the process.

Collaborate with Key Account Managers to design & develop exclusive sales programs and interactive technical merchandising displays for major accounts and Big Box Retailers including Amazon, Walmart, Target, Costco, Best Buy, etc.

Led the Sony 3D VR Headset launch and coordinated all 3D content providers for use in promotional product launches.

Oversee all aspects of Smart TV content partners’ relationships for distribution of their OTT and IP Video services and content offerings. Develop joint marketing initiatives & success metrics for BRAVIA and Sony Internet TV powered by Google TV.

Coordinated all research studies including customer segmentation, retail merchandising fixture effectiveness and product feature competitive analysis utilizing focus groups, out-of-box experience studies, intercept surveys and online polls.

Work with Design and Procurement to identify suppliers with capabilities to meet aggressive goals, schedules, and cost requirements

Designed the record-setting Facebook, Twitter, YouTube, Klout, Instagram, and Pinterest campaign for Walkman resulting in over 84 million impressions.

Implemented a web performance “Leaky Bucket Report” issued every 8 hours to more closely monitor web traffic and conversion rates; also deployed an automated cart-abandonment email program that boosted revenues by over $2 Million in first year alone.

Won President’s Project One Award for Gen-Y marketing program that united all Touch-Points with Social Media & College Reps.

Created and maintained the business summary and budget reports presented to the Executive Leadership Team for Strategic Planning.

Online & Offline Marketing Consulting

1/2007 to 5/2010

SpeedoUSA.com/Warnaco, Inc., Los Angeles, CA

Provided team leadership, implemented breakthrough customer acquisition, retention, optimization strategies boosted ROI, established new performance KPIs, increased AOV 11% for this iconic swimwear manufacturer; drove increased revenue with new cross-selling programs while elevating the Speedo brand awareness and promoting brand’s heritage to new youthful audiences.

BikeBandit.com, San Diego, CA

Directed the 4 person marketing staff through a web site redesign master plan to maximize all KPIs including conversion rates and average order value with emphasis on A/B multivariate testing resulting in a 64% increase in site searches and a 50% Home Page bounce rate reduction which led to further shopping cart enhancements and a speedier checkout process while incorporating PayPal for a younger customer base; achieved an all-time sales record exceeding $1 Million in e-commerce sales in one week.

Utilized Google Analytics, Omniture, Web Trends and Hitwise reporting for site improvements and enhancements as well as Certona and Endeca product recommendation software to boost average order size and stimulate specific category sales.

G4TV/Comcast Entertainment Group, Los Angeles, CA

Crafted brand positioning strategies and drove the tactical execution for the launch and development of the new G4TV.com video gamer website including recommendations for SEO, SEM, A/B Testing email newsletters, program alerts, and overall CRM best practices.

Educated and directed the marketing staff through a new social networking roadmap including the build out of G4’s Twitter presence, Facebook pages, TV Host Blogs and YouTube channels which increased Twitter followers from 6 to over 900,000 in six months.

EDUCATION

University of Illinois, Champaign-Urbana

Bachelor of Science; Marketing/Advertising

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