Ashley McElroy

Dallas, TX ***** • ad14b4@r.postjobfree.com • 505-***-**** • LinkedIn

Dynamic Digital Content Producer with a successful track record in the media industry. Currently leading digital initiatives, excelling in adapting TV content for online platforms, managing publishing calendars, and optimizing social media channels. Recognized for pioneering the establishment of a company's digital presence, a proven ability to expand business reach. Strategic and results-driven with a proven track record in developing and executing effective communication strategies. Adept at building and maintaining positive relationships with media, stakeholders, and internal teams. Seeking a challenging role to leverage my skills and contribute to the success of a dynamic organization. Areas of Expertise

Digital Strategy

Strategic Communication

Project Management

Media Navigation

Training Development

Blog Management

Social Media

Communication Crafting

Communication Strategy

Website Management

Internal & External Communication

Media Strategy

Content Strategy & Development

Writing & Editing

Creative Writing

Public Relations

Project Execution

Relationship Management

Multichannel Communication

Message Development

Media Relations

Crisis Communication

Digital Presence

Audience Engagement

Core Competencies

Lead Digital Content Adaptation: Spearheaded the adaptation of TV content for digital platforms, orchestrating publishing calendars, and training teams. Pioneered the establishment of the company's digital presence, expanding business reach through targeted strategies.

Strategic Communication: Develop and implement strategic communication plans aligned with organizational goals.

Collaborate for Project Success: Collaborated with on-air teams, leading operational meetings for successful project execution. Played a key role in shaping news delivery formats and led short- and long-term projects through active participation and planning meetings.

Disseminate Communications: Crafted diverse communication materials focusing on Texas issues and strategically disseminated content across various digital platforms. Implemented robust media strategies for the company's blog and adapting strategies for emerging issues.

Optimize Social Media Engagement: Effectively managed social media channels, producing content and adapting strategies to foster engagement. Innovatively introduced and implemented a newsletter initiative, enhancing the organization's digital preparedness.

Expand Digital Reach: Pioneered digital presence in Dallas, expanding business reach through effective strategies. Implemented plans for increased social media footprint and broader platform reach. Work Experience

Spectrum News 1 – Dallas, Texas 2021 – Present

Digital Content Producer

Collaborated with on-air teams to adapt TV content for digital platforms. Led operational meetings, ensuring successful project execution. Trained new producers and journalists on station best practices for navigating the media landscape.

Orchestrated the publishing calendar and curated content for the company's blog, concurrently implementing robust media strategies. Managed social media channels, producing content and adapting strategies to address emerging issues and enhance overall engagement.

Crafted a diverse array of communication materials focusing on Texas issues, strategically disseminating content across four websites, mobile apps, and various social media platforms.

Pioneered the establishment of the company's digital presence in the Dallas Market, significantly expanding business reach and optimizing outcomes through a targeted and effective digital strategy. Spectrum News 1 – Austin, Texas 2017 – 2021

Associate Digital Content Producer

Developed online content for station websites and social media, collaborating with the assignment desk and reporters to adapt television content for digital platforms. Led short- and long-term projects through active participation in operational and planning meetings.

Played a pivotal role in shaping the presentation formats for fact-based and ethical news delivery, aligning closely with the company's mission. Ensured the dissemination of reliable and unbiased information to the audience.

Formulated and executed comprehensive strategies to amplify the organization's social media footprint, leveraging innovative approaches to foster engagement and expand reach across various platforms.

Innovatively introduced and implemented a newsletter initiative, significantly enhancing the digital preparedness of the organization. Directed the creation, revision, and distribution of daily newsletters and station briefings to ensure timely and effective communication. Meltwater – Austin, Texas 2015 – 2017

Media Research Associate

Investigated and compiled data on various journalists and news outlets, meticulously maintaining an up-to-date database to ensure a reservoir of accurate and pertinent information for strategic decision-making.

Facilitated seamless collaboration between the client success and client acquisition sales teams, proactively addressing requests, navigating complex challenges, and fortifying customer experience through adept issue resolution.

Conceptualized and executed proactive projects aimed at providing valuable support to both the company and its diverse clientele, contributing to overarching objectives and organizational success.

Elevated the efficiency of media contact updates by judiciously selecting and implementing communication strategies, optimizing productivity and ensuring alignment with customer satisfaction benchmarks. ASHLEY MCELROY P A G E 2

Central Consolidated School District – Shiprock, New Mexico 2014 – 2015 Public Relations Video Editor

Orchestrated the generation and categorization of district information using diverse internal and external channels. Strategized and executed content calendars for the district website and steering operational and planning meetings for extended projects.

Spearheaded the establishment of a video production unit within the district's communications department, overseeing the entire launch process and ensuring seamless integration into existing operations.

Pioneered the development of the district's social media presence, markedly amplifying its digital footprint. Employed strategic initiatives to enhance engagement and outreach, resulting in a more robust online community.

Elevated the visibility of students and staff across 18 schools by conceptualizing and producing sophisticated district videos. Implemented innovative approaches to storytelling and effectively promoting the achievements and culture of each educational institution. KOB-TV – Farmington, New Mexico 2013 – 2014

Farmington Bureau Reporter

Spearheaded the creation of daily, hyper-local news content addressing pertinent issues and events in the northwest New Mexico and Southwest Colorado regions, ensuring timely and relevant coverage.

Innovatively conceptualized and pitched compelling story ideas, organized interviews, and managed the entire production proce ss, including videography and story refinement, while concurrently drafting articles for station websites to maintain a robust on line presence.

Managed private social media channels strategically, overseeing content to build and strengthen the brand's presence within the community, ultimately expanding its reach and engagement.

Executed the production of impactful local public service announcements, branded as 'Four Corner Features,' through proficient videography and storytelling techniques, contributing to the station's community outreach efforts. Education & Certificates

Poynter Institute's ACES Certificate in Editing 2023 Bachelor of Arts in Communications & Journalism (Graduated Cum Laude) – University of New Mexico, Albuquerque, New Mexico Technical Skills

Final Cut Pro Project Management Adobe Photoshop Hootsuite Adobe Premiere Microsoft Office Twitter Press Releases

Facebook Storytelling Social Media Video Production TikTok Social News Desk Canva Hubspot HTML Copyediting

Contact this candidate