SARA SYMS CREATIVE LEADERSHIP

Dynamic creative lead driven to shape impactful brand experiences in the digital realm for 20+ years. Proven track record in digital marketing, brand development, and application design, delivering successful solutions for clients like Mercedes-Benz, Deloitte, P&G, and more. A strategic leader with expertise in experience design & storytelling, blending systematic thinking and emotional intelligence for engaging integratedl campaigns. Decade of mentoring/managing direct reports, fostering talents and helping them reach their full potential. Devoted to leveraging design for positive impact. BAREFOOT PROXIMITY - Cincinnati

Creative Director (Aug 2018 - Oct 2023)

• Creative lead (‘21-’23) for Elanco’s US & Global Portfolio, driving B2B/B2C pet wellness initiatives, increasing customer engagement and revenue growth

• Hired on to co-lead creative/experience initiatives (‘18-’20) for ExxonMobil B2B Global portfolio (Chemical, Marine, Aviation, Basestocks and Industrial)

• Additional leadership for P&G, Bayer Consumer, Mars and Cincinnati Childrens

• Implemented strategy, UX/UI site & app design, CRM, print, digital marketing, social, display/DCO, trade shows, video and omni-channel campaigns REDPEPPER - Nashville

Associate Creative Director (Jan 2016 - Aug 2018)

• Creative leadership and experience design for diverse agency projects including branding, innovation labs, photoshoots and mutli-channel marketing

• Served as innovation partner for global sectors of Deloitte (Audit, Tax, Consulting, Risk, Financial) through application design and digital marketing solutions

• Additional clients: Digital Reasoning (SIGINT/COMINT), Verizon, Mars, Vanderbilt, Hootsuite, Blue Zones, Cracker Barrel, Cokesbury, Franke WANNADO - Nashville

Interactive Art Director (Nov 2014 - Jan 2016)

• Led creative and UI/UX design efforts for an entertainment/technology startup

• Spearheaded full site design, iOS/Android app development, and marketing materials (collateral, campaigns, video, social media and display) resulting in a 40% increase in user engagement and a 25% boost in app downloads. THE BUNTIN GROUP - Nashville

Interactive Art Director (Jun 2014 - Nov 2014)

• Hired on to strengthen digital capabilities and help launch UX/UI department RAZORFISH - NYC

Sr Designer / Art Director (Oct 2006 - Jun 2014)

• Crafted compelling user experiences for site platforms, interactive apps, campaigns, and social media

• Integral member of core design team for renowned automotive brands Mercedes-Benz (2.5 yrs), Smart (1.5 yrs), and Ford/Lincoln (2 yrs) RADICAL MEDIA - NYC

Freelance Designer (Jan 2006 - Oct 2006)

SONY MUSIC - NYC

Designer (Jun 2001 - Jan 2006)

SKILLS

• Creative Direction / Art Direction

• Leadership & Mentoring

• Client Relationship Building

• Visual Storytelling

• Communication

• Creative Management

• Concept Development

• Marketing / Digital Marketing

• Strategic Planning & Analysis

• Social Media

• Brand Development

• Video / Photography / Photoshoots

• Experience Design (UX/UI)

• Prototyping / Agile Methodology

• Graphic Design / Typography

SOFTWARE

• Adobe Creative Suite

• Photoshop, Illustrator, InDesign

• Figma, Sketch, Adobe XD

EDUCATION

Miami University (OH) • BFA, Graphic Design

School of Visual Arts (NY) • Advertising Classes

INDUSTRIES

Automotive • CPG • Education • Energy • Entertainment Financial • Government • Healthcare • Hospitality • Luxury Publishing • Retail • Technology • Telecommunications

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