MARA PAGÁN MAURÁS

Phone: 939-***-****

Address: ***** ********* ***. *** ***, Palm Beach Gardens, Fl. 33418

Email: ad13l4@r.postjobfree.com LinkedIn: linkedin.com/in/mara-pagán-csm-60a83a8/

Director Of Marketing & Non-Profit Leadership

Marketing & Communications • Business Development• Fundraising Program

Strategic, creative, and results-oriented Marketing and Communication Executive driving impactful marketing solutions across diverse industries. Skilled in developing and executing comprehensive marketing strategies to improve brand visibility, customer engagement, and revenue growth. Additional experience as a visionary leader with a proven track record of successfully steering non-profit organizations toward sustained growth, financial stability, and impactful fundraising initiatives. Demonstrated expertise in leading cross-functional teams, expanding into new markets, launching new products and start-ups, and increasing business development efforts. Seeking to leverage two decades of combined expertise in marketing and non-profit leadership for organizational growth.

Expertise & Competencies

Strategic Marketing Campaign Management Advertising Corporate Events Management Brand Development Strategic Planning Project Management Nonprofit Leadership Leadership Development Fundraising Events

Internal Communications Community Outreach Stakeholder Engagement Market Research

Cross-functional Collaboration Donor Relations Budget Management Public Relations

Business Development Golf Development & Events Trade Shows Coordination - Booth Design

Multimedia presentations Graphic Design Technical Drawing.

Technical

Productivity & Planning: M.S. Office, M.S. Project, Mind Manager, ClickUp, SalesForce, CRM systems.

Visual & Graphic Design: CorelDraw, Adobe Creative Suite, AutoCAD

Spoken Languages: Spanish native and professional and English as a second language.

EXECUTIVE DIRECTOR 2019 – 2023

First Tee – Puerto Rico Dorado, P.R

A Nonprofit Youth Development Organization.

•Pioneered the successful launch of a new chapter in Puerto Rico, aligning startup efforts with federal and national government directives.

•Orchestrated the design and execution of strategic planning and business development initiatives, fostering valuable client relationships.

•Led the conceptualization and implementation of innovative programming for The First Tee, enhancing outcomes for the youth served.

•Crafted and communicated a compelling strategic vision, coaching the team to translate strategies into actionable plans.

•Designed and implemented streamlined processes tailored to the Puerto Rican culture and government, driving continual success and improvement across all program types.

CREATIVE DIRECTOR & FOUNDER 2000 – 2018

SIONN Strategic Marketing, LLC Aguadilla, P.R.

•Spearheaded the successful launch, growth, and management of the firm, implementing strategic decisions that capitalized on new opportunities and personnel.

•Oversaw the design and execution of impactful communication and marketing strategies for critical client engagements.

•Influenced key strategic decisions, aligning business goals with new opportunities, clients, and personnel, while negotiating effectively with suppliers.

•Developed comprehensive communication infrastructures, executed awareness campaigns, and drove cultural change, contributing to successful marketing communications plans and corporate branding strategies.

•Drove strategic planning, business development, and account retention efforts, cultivating strong client relationships to enhance overall success.

Accounts Served:

Food: La Aguadillana, Casa Blanca Gourmet Coffee, Oceanique

Sales & Services: Westernbank, Black & Decker, Planos600, Triangle Dealers, PRSD Logistics,

Manufacturing: Eli Lilly, Roche, Baxter, HP, Allergan, Cardinal Health, Mayne Pharma, Techno Plastics Industries.

Golf & Living: Royal Isabela.

Key Highlights with Account Served:

ELI LILLY (Pharmaceutical)

•Led communication projects for a groundbreaking biotechnology plant for the manufacturing of Humalog in collaboration with the Eli Lilly and Lilly del Caribe global management team.

•Executed a successful communication strategy, showcasing the plant to diverse audiences, including employees, local government officials, the private sector, and the United States Congress.

•Coordinated high-profile corporate events, including job fairs, groundbreakings, press conferences, releases, and special presentations.

•Managed support initiatives, shaped public perception, and fostered positive media and community relations, devising pivotal communication strategies in promoting cultural changes at a national level.

ALLERGAN (Medical Device)

•We Led the global launch of the latest generation of Allergan intra-ocular lenses, driving a successful campaign.

•Developed and executed a creative campaign encompassing concepts, graphic design, visual material, and advertising directed to all suppliers worldwide.

•Functioned as a Communication Strategist, raising awareness and effecting positive change in quality and productivity.

ROYAL ISABELA (Private Golf Community)

•Implemented a comprehensive company-wide marketing strategy for Royal Isabela's successful launch.

•Led corporate identity design, coordinating visual communication, design, and production.

PRMA Puerto Rico Manufacturers Association (Professional)

•Marketing and visual communication advisor for the visit of the Vice President of the United States, Al Gore, and his presentation in Puerto Rico, as part of "The World Class Speaker Series."

•Coordinate the annual convention golf tournament in all stages.

TECHNO PLASTICS INDUSTRIES (Medical Device)

•Design and execution of a strategic marketing plan to promote its medical device services to all the regions throughout the Americas.

•Covered all the impact areas, from a new identity and internal/ external communication strategies to the company's launch to the world markets through multimedia, sales presentations, and trade shows.

ROCHE (Medical Device)

•Design the visual communication and content for the Puerto Rico Marketability Project directed to all Roche sites worldwide.

CREATIVE STAFF 1997 – 1999

Mamery Publicidad, Mayagüez, PR.

•Managed the advertising services as well as a TV and Radio production studio, specializing in creating impactful advertising and design concepts for Press, TV, and Radio.

•Led a high-performing graphic design team responsible for major accounts, including Westernbank, Triangle Dealer, and Mayaguez Mall with a combined worth of ($6.4M).

•Achieved success in developing and implementing creative strategies that significantly contributed to the promotion and visibility of key clients.

ASSOCIATE DIRECTOR WEST REGION (Professional) 2015 – 2018

(Non-Profit) Asociación de Industriales de Puerto Rico San Juan, P.R.

•Drove strategic marketing and communications collaboration on a Pro-Bono basis, significantly contributing to the development and growth of the manufacturing industry in the western region of Puerto Rico.

EXECUTIVE DIRECTOR / MARKETING MANAGER (Environment) 2012 – 2015

El Pastillo Trust (Non-Profit) Isabela, P.R.

•Spearheaded the establishment of an organization in collaboration with Puerto Rico's Department of Natural Resources to preserve the unique ecosystem at El Pastillo Beach and surrounding Cliffs, managing the strategic plan, financial operations, stakeholder relations, and community outreach.

•Coordinated diverse fundraising events and community outreach initiatives as a crucial contributor to the nonprofit's success.

PRGA WOMEN'S COMMITTEE, CO-FOUNDER OF THE LPRGA WOMEN'S GOLF (Sports) 2010 – 2013

Puerto Rico Golf Association Member (Non-Profit) San Juan, P.R.

•Developed a strategic business model for new markets, optimizing operations, driving business development, and elevating service delivery. Additionally, crafted the identity and visual communication for the successful launch of a new division.

VICE-PRESIDENT OF THE BOARD (Sports & Community) 2006 – 2008

Punta Borinquen Golf Club (Non-Profit) Aguadilla, P.R

•Successfully developed a comprehensive strategic and business plan, incorporating budgeting, new programs, and golf course development during my tenure, and also represented the organization with government, private sector, and public stakeholders, demonstrating effective public speaking skills.

•Implemented a digital sales system and established a collaborative golf program with Aguadilla’s Municipality, providing free golf lessons to elementary school students as a valuable addition to their school curriculum.

PRESIDENT OF THE BOARD OF DIRECTORS. (Education) 2000 – 2006

Liceo Aguadillano (Non-Profit) Aguadilla, PR

A PK - 12 bilingual private school with more than 750 students, 60 employees, and a $1.9M budget.

•Revitalized corporate finances, fostering financial stability while expanding services, introducing new programs, and generating increased employment opportunities.

•Oversaw the construction of new facilities and implemented educational services programs to enhance the organization's overall impact.

•successfully secured substantial donations from organizations of up to $680,000.00.

•Developed innovative science and math-focused programs, furthering the corporation's educational objectives.

•Represented the educational corporation effectively with both government and private sector entities.

Visual Communication Cert.

Intercontinental University

Marketing

Inter-American University of Puerto Rico

Fine Arts

University of Puerto Rico at Mayagüez

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PROFESSIONAL PROFILE

PROFESSIONAL EXPERIENCE

PROFESSIONAL EXPERIENCE [Cont’d]

NONPROFIT EXPERIENCE

EDUCATION

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