Tonya Goodale

Hotel Opening General Manager / HR Manager / Customer Care Administrator -

Marriott, Hilton, IHG, & Multi-family

Louisville, KY 40202

ad13gm@r.postjobfree.com

+506********

Having a multitude of experience with planning, opening and operating select service, distinctive brand, extended stay, and full-service hotels, I provide levels of organization, communication and execution for which the most successful brands are known. Within the administrative and customer service capacity, I bring varied and high-end techniques to stay abreast to project changes, team coordination and redirection, as well as adjusting marketing strategies to better the asset.

Project experiences are ever evolving, and I will be the fast-paced assistant to keep up with clients' demands while building a stronger client base and incorporating into the brand. Willing to relocate: Anywhere

Authorized to work in the US for any employer

Work Experience

Airbnb Host & Social Media Administration

Ride Pura Vida Lodging, Events, & Excusions - Remote April 2023 to Present

Business plan implementation and execution of a new AirBNB coupling lodging with social events and outdoor excursions.

Managing all online platforms, customer comments, etc. while responding to each customer with care and concern utilizing the L.E.A.R.N. model. (Listen, Empathize, Acknowledge, Respond, Notify). Daily strategic competitive set review to omptimize better revenue management. Opening General Manager / Director of Sales

Select Service Marriott Downtown - Asheville, NC

May 2021 to April 2023

Opening General Manager / HR Manager of an asset under the Marriott umbrella. An expert at guest relations and associate retention, focusing on patience and empathy in both. Managing the day-to-day hotel Team needs while also filling the DOS role, attending to catering/meeting room needs as well as all hotel operations, finance tracing, and all other administrative duties. As the General Manager and DOS, I handled all marketing, group needs, extended stay services, and corporate housing while building our LNR portfolio. Food and beverage management with CPOR budgeting, inventories, and core health code training. Previously seated on the board of two local non-profits whose mission is to better the community and enrich the lives of those they meet and serve.

General / HR Manager / Director Revenue Management and Sales Element Nashville Airport - Nashville, TN

February 2020 to May 2021

re-Opening General Manager to Nashville's newest airport Marriott. Opening focus of Team building, training, and core brand values to lead the Nashville market in GSS, social reviews, and guest retention.

As the GM/DOS, I secured a new regional airline account at the beginning of a pandemic and secured the highest occupancy in the market within the airline hotel demographic. Implemented a freshand diverse revenue management strategy to combat the struggling and industry. Food and beverage management inclusive of catering events, cost controls, inventories, and Team onboarding/training/management.

Sustained a core Team through pandemic employment downfall, and maintained high level GSS, social media ratings, brand standards, and BSA scoring.

Chapter treasurer to networking groups, as well as non-profit community involvement. Property Manager / General Manager

800 Tower City Club - Louisville, KY

February 2019 to February 2020

Joining a year-long contract in multi-branding a high-rise community as the Property Manager / General Manager / Human Resources Manag over 286 upscale apartment homes, long & short-term corporate housing, vacation rentals, and on-site restaurant. Financial management, vacation rental management, unit/room collections, resident retention, and staff development. With my hospitality experience, the community was elevated towards extended stay vacation rentals and increased residential occupancy. Commercial space management (Bar Vetti) and F&B standard implementation. Area Director - Revenue Management / Sales & Marketing IHG & Marriott - Paducah, KY

September 2015 to February 2019

Experienced hospitality professional who's focus on team development, cooperative sales driven results, and the bottom line, have yielded over 20 years of successful property management. From ground breakings and new openings, to multi- brand renovations and PIPS, there is a proven track record of highly ranked brand representatives. (IHG, Marriott, Hilton, and Wyndham) Area Director - Revenue Management / Sales & Marketing Candlewood Suites by IHG and Fairfield Inn & Suites by Marriott Paducah (165 rooms plus meeting space) September 2015 - February 2019

Hotel sales budgeting, GL and P&L analysis, team onboarding/training, Human Resources, Revenue Management, and sales efforts coordination. Community Ambassador for the Chamber of Commerce, Kiwanis, Rotary Club, and BNI.

Accountant / Bookkeeping, Marketing

Fox & Company CPAs & Wealth Advisors

March 2014 to December 2015

Utilizing my accounting degree, I switched gears and branched out to CPA status. Focusing upon client General Ledger accounting, P&L reviews, payroll, quarterly taxes, local / state / federal compliance, sales/marketing, and client reviews. Multi-county Ambassador for the Mayfield- Graves County United Way, Executive Director.

Opening General Manager / Director of Revenue and Sales & Marketing Residence Inn by Marriott Paducah - Paducah, KY

December 2008 to March 2014

Opening General Manager responsible for associate development/leadership, budgeting, finance, onboarding/training, Human Resources, GL and P&L review, Food & Beverage management, brand training, and sales/catering efforts coordination. Acted as Director of Sales, representing the brand as board chair to three leadership organizations, four volunteer groups, in addition to serving as Chamber of Commerce leader.

General Manager / Director of Sales & Marketing

Courtyard by Marriott Paducah - Paducah, KY

July 2002 to December 2008

Flag takeover under new ownership. Successfully completed PIP/Renovation timely, leaving hotel standing in the top 50 within the brand. Responsible for the leadership of each associate, annual budgeting, day to day finance, onboarding/training, Human Resources, GL and P&L review, Food & Beverage

management, brand training, and acted as Director of Sales for four of six years. Remained active in peer groups, board of directors for non-profits, as well as attending all Chamber events for hotel/client connections.

Property Manager & General Manager, Area General Manager, Task Force General Manager

IHG, Marriott, Hilton, and Wyndham - Lafayette, LA June 1994 to July 2002

Task Force General Manager, Pre-Opening General Manager, Opening General Manager, Area Manager, Revenue Manager within several franchise firms, hotel groups, and companies. From Red Zoned hotels to over five dozen new hotel openings and PIPs. General operations of hotel(s) from onboarding and training to purchasing and inventories. All accounting concepts and SOX compliant internal auditing. Food & Beverage management (5years), Guest Experience management, as well as Sales & Catering management.

Territories included:

Lafayette, LA, Albuquerque, NM, Santa Fe, NM, Buckhead, GA, Marietta, GA, Tulsa, OK, and Jackson, TN. Skills

• Property Management (10+ years)

• Marketing

• Accounts Payable

• accounting

• Customer Service

• Microsoft Word

• Word

• Management

• Excel

• Office Management

• credit

• General Ledger Accounting

• Revenue Management

• SOX

• General Ledger Reconciliation

• Financial Report Writing

• Internal Audits

• Financial Management

• Journal Entries

• Bank Reconciliation

• Payroll

• Profit & Loss

• Business Analysis

• Tax Experience

• Account Reconciliation

• Accounts Receivable

• Financial Statement Preparation

• Pricing

• Financial Analysis

• Event Planning

• Financial Modeling

• Problem management

• Hotel management

• Hotel experience

• Restaurant experience

• Forecasting

• QuickBooks

• Branding

• Auditing

Awards

General Manager of the Year - MHG / Marriott

December 2009

Platinum level GSS (guest service scoring/surveys) Silver Elite level RevPar growth YOY

Gold level AOS (associate opinion surveys)

Gold level STR (occupancy, RevPAR and market penetration index) General Manager of the Year - MHG / Marriott

December 2010

Platinum level GSS (guest service scoring/surveys) Gold Elite level RevPar growth YOY

Gold level AOS (associate opinion surveys)

Gold level STR (occupancy, RevPAR and market penetration index) Kentucky Colonel Award

April 2018

The highest honor awarded by the Commonwealth of Kentucky is that of Kentucky Colonel. Awards presented to Colonels are Kentucky's ambassadors of good will and fellowship around the world.

Commissions as Kentucky Colonels are presented for contributions to the community, state or nation, and for special achievements of all kinds.

Certifications and Licenses

Driver's License

Assessments

General manager (hospitality) — Proficient

December 2020

Solving group scheduling problems and reading and interpreting P&L statements Full results: Proficient

Indeed Assessments provides skills tests that are not indicative of a license or certification, or continued development in any professional field.

Additional Information

Data entry - 30+ years

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