Richard DeYoung

Phone: 847-***-**** ad13gj@r.postjobfree.com 50 Woodland Drive Lake Barrington, IL 60010

LinkedIn Profile

COMMERCIAL PHARMACEUTICAL LEADER

STRATEGIC SALES OVERSIGHT • TEAM DEVELOPMENT AND LEADERSHIP • PROFIT & BUSINESS GROWTH

Pharmaceutical Executive with demonstrated ability to balance strategic decisions and fiscal oversight to drive performance across pharmaceutical organizations. Engaging leader and innovative change agent with expertise in sales, marketing, market access and specialty services/distribution across a broad range of therapeutic areas. Consistent history as a thought-leader for advancing the strategic direction of the business through innovation and focused leadership, critical to continuous growth and business scalability in an evolving industry.

Leadership Impact

Results-driven leadership experience spanning sales, marketing, and market access

Award-winning sales leadership experience and a track record of delivering impressive results in the pharmaceutical industry as a mentor to high-performing teams and the implementation of channel, business, sales, and business development strategies.

High-energy executive with widespread acumen, executive-level competencies, and a history of optimizing organization performance and revenues in operation governance, sales, and business strategy leadership roles at start-up and established pharmaceutical organizations.

Demonstrates strength and success in driving business decisions that increases momentum, achieves high-impact results, and establishes a highly productive tone increasing revenue generation and enterprise-wide cohesiveness.

Areas of Excellence

• Organizational Vision & Strategy

• Sales Strategy & Revenue Generation

• Execution, Results, Leadership

• Budget and Resource Management

• Metrics-driven Performance Management

• Strategic Planning

• Market Access

• Account Management

• Business Development

• Change Management

• Marketing

• Product Management

• Product Launch

• Specialty Distribution

• Integrated Delivery Networks

• Sales Force Development

• Access Strategy

• Sales Operations

Therapeutic Area Experience: Gastroenterology, Cardiology, Oncology, Nephrology, Neurology, Immunology, Renal Dialysis, Rheumatology, Respiratory, Infectious Disease, Endocrinology, and Anesthesiology.

PROFESSIONAL EXPERIENCE

Third Coast BioSolutions, Chief Business Officer (2016 – Present)

•Consultant for multiple organizations to provide insights and assessment of potential products and strategic initiatives.

•Advised medical marketing organizations on tactical applications of new direct to patient promotional platforms.

•Provide pharmaceutical clients with insights into pricing and market access strategy for rare disease.

•Worked with medical device company to accelerate adoption of their product to prevent and treat migraines

Vyera Pharmaceuticals, Head of Sales and Key Accounts (2015 – 2016)

•Successfully built the first sales teams from the ground up, in two vastly different therapeutic areas.

•Hired and launched the company’s first sales force to launch VECAMYL within 4 weeks of employment.

•Hired and launched “Infectious Disease & Ophthalmology” sales and key account teams within 6 weeks of product acquisition.

•Highly integrated with the commercial leadership team to provide full support for sales strategies.

•Led sales team that achieved sales objectives during negative market conditions and with minimal turnover.

Takeda Pharmaceuticals (2007 – 2014)

Senior Director, Specialty Managed Markets and Specialty Distribution (2013 to 2014)

•Created and spearheaded the National Accounts efforts to support the launch of ENTYVIO.

•Led cross-functional team that developed value proposition and access strategy for ENTYVIO.

•Developed and presented the strategy for specialty distribution including patient services platform and specialty pharmacy to ensure senior alignment.

•Developed the strategy to profile key accounts prior to the initial global product launch of ENTYVIO.

•Led rapid expansion of patient services platform (HUB) to meet higher than forecasted product demand.

Senior Director, Renal Dialysis Accounts and Specialty Distribution (2012 to 2013)

•Led National Accounts teams during the launch of OMONTYS

•Key liaison with co-promote partner responsible for their targeted account team, field medical personnel, contracting, reimbursement and sales force effort.

•Exceeded product sales plan, and 50% of Takeda’s renal national accounts had committed to convert at the time of a voluntary product recall and withdrawal from the market.

Senior Director, Regional and Renal Dialysis Accounts (2012 to 2012)

•Led the Regional Payer Account team of 3 Regional Directors and 24 Regional Account Managers, while building a new specialty account team to support the launch of OMONTYS.

•Designed and gained approval for team alignment and hired an eight-person Renal Account focused on renal dialysis

•Led the OMONTYS payer strategic initiative that produced access and reimbursement for over 95% of dialysis patients.

Director, National and Regional Accounts (2011 to 2012)

•Led a team of National Account Managers, Regional Directors and Regional Account Managers to gain product access with key National and Regional payers and provided strategic input to multiple brands.

•Led contract renegotiation with a large national payer that resulted in over $100M returned to the business.

Area Sales Director – Central/Southeast (2007 to 2011)

•Successfully led a team of 600+ Sales Representatives, District Managers, and Regional Sales Directors during a period of market and company upheaval.

•Managed change through two realignments and an integration caused by a merger while maintaining sales growth.

•Led strong focus on sales targeting & execution with Regional Sales Director teams that led to improved sales performance vs. plan.

•Led cross-functional effort to significantly expand Takeda's sales force presence in Puerto Rico.

AstraZeneca Pharmaceuticals (1988 – 2007)

Adaptive Experiments Leader (2006 to 2007)

•Led a national sales team on a key company initiative to test and evaluate new sales force strategies.

•Led implementation of a company-wide selling "model" and structure across all Regions. o Created and presented contingency plan and risk mitigation analysis at VP level meetings to prepare for new selling structure roll-out.

Curriculum Development Leader (2005 to 2006)

•Created, developed, and rolled out a formal leadership training curriculum for new Regional Sales Directors that focused on business acumen and employee and customer engagement.

•Worked with Curt Coffman, an international expert on employee and customer engagement to build a curriculum for sales leaders at AstraZenca.

•Led cross-functional team to train all sales leadership levels this new approach focused on “Employee and Customer Engagement

Area Sales Director – East/Northeast (2002 – 2005)

•Led teams of 800 sales professionals, District Sales Managers, and Regional Sales Directors o Delivered sales revenues across two therapeutic areas for five products.

•Created and enrolled cardiovascular sales and marketing organizations in the execution of “Breakthrough Goals" initiative, which delivered over $120M in additional sales revenue for CV portfolio.

Product Manager/ Senior Product Manager - Migraine (2000 – 2002)

•Led all commercial aspects of brand strategy and promotion for ZOMIG brand franchise.

•Reversed sales decline and returned the brand to volume and market share growth.

•Revamped brand strategy to focus on key prescribers and was recognized in "Advertising Age" for bold new strategy.

•Article: “Player Profile: DeYoung bucks DTC trend with new Zomig strategy”

Senior Promotions Manager – Migraine (1999 – 2000)

•Created and implemented the ZOMIG Healthcare Professional Marketing & Strategic product plan.

•Collaborated with several headache thought leaders to roll-out MIDAS assessment for migraine patients.

Regional Sales Manager- Northeast (1997 -1999)

•Led Northeast Regional Sales Team of over 100 employees, including District Managers and Sales Representatives.

•Led the company in percent-to-plan achievement for ZOMIG sales during the products launch year.

Other pharmaceutical industry positions (AstraZeneca):

Regional Oncology Account Manager – Northeast (1997 – 1997)

District Sales Manager – Upstate NY & VT (1995 – 1997)

Hospital Sales Representative – New Haven, CT (1990 – 1995)

Medical Sales Representative – Grand Rapids, MI (1988 – 1990)

EDUCATION & AWARDS

Bachelor of Science, Microbiology and Public Health, Michigan State University

Pharmaceutical Marketing Certificate, St. Joseph’s University

The Alignment Intensive, Gap International

Building a Breakthrough, Gap International

AstraZeneca Circle of Excellence Award winner: 1992, 2002, 2003, 2004

Takeda Cresset Award Winner: 2008, 2009, 2010, 2011, 2012, 2013

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