Any time spent listening to Steve will

be both valuable and interesting.

A surprisingly rare combination in our

current world of business.

Rory Sutherland

Chairman Ogilvy UK

Hello ...

Your copywriter posting tells me you need to add value to your brand.

By now, you’ll have had plenty of replies from people who think they fit the bill. Here’s why I could be a good bet for you — and at the very least worth an interview.

For this there are 5 good reasons.

I’ve ...

1. ... worked for some of the most demanding clients – BMW, Volvo, Heineken, Sony and Nestle among them.

2. ... worked for three ad agencies that were Agency of the Year winners.

3. ... won awards for advertising effectiveness, based on sales figures.

4. ... gained selling insights with a direct marketing background. Since then your world has gone direct. The Internet is 100% direct.

5. ... seen that most Internet and email content is filled with incredibly boring copy and confusing layouts. The worst approach is to simply say what you do. And that is what most emails do instead of explaining how you’ll benefit. It’s a shame this is the case, but just as there are boring, lazy and shy salespeople, there is also boring, lazy and shy copy. But I can help you sidestep that troublesome trio.

I do make a difference -- with a set of skills I can make things happen quickly. But please don’t take my word for it, here’s what the founder of one of America’s

top ad agencies says:

I’ve always believed there are two kinds of writers - “killers” and “poets.”

Killers get right to the heart of the matter. Poets caress each word as if it might

be their last. Steve is the rare and elusive “killer poet” and his thinking is

his gift. Hire him for his uncanny creativity, then profit from his ability to

translate his well-honed craft into your well-deserved profit.

Tim McClure

Founder, GSD&M Advertising

Austin, Texas

If that quote sounds promising to you why not set up a call.

That way I can begin to understand more about you, your people and your direction.

Regards,

Steve Ulin

Couldn’t juggle flaming axes.

Can’t sing, so La Traviata was out.

Wanted to be a falconer but birds

cost $29,000.

So I’m a copywriter because I

can make people read.

As you’ve just read these 41

words, you know that’s true.

Steve Ulin

Senior Copywriter/Designer

914-***-****

Steve Ulin Resume

Senior Copywriter

Chapel Hill, North Carolina

ad13eo@r.postjobfree.com

914-***-****

Portfolio:

https://imgur.com/a/d1xPl?

Long form content:

https://rb.gy/esz5my

http://bit.ly/1NsmZd7

http://whybetonto.com/fighting-settles-everything/

http://whybetonto.com/?p=27

Overview: Education Industry experience with Duke Fuqua School of Business

Philosophy: You can’t advertise if you can’t get attention. You can’t get attention if you don’t stand out. You can’t stand out without being different.

Awards. National and International recognition for Volvo, BMW, IBM, Heineken, Nestle (Vittel).

The opposite of exhausted, wearisome ads and content -- proven problem-solving skills accelerate Digital click-through rates and conversion.

Original approach to old problems converting one particular customer: the one who belongs to your competition.

SEO muscle, research depth, adoption of new processes and technologies, a collaborative working style and proven performance to attract new customers and retain existing ones.

Demonstrated expertise: B2C, B2B, Long Form Content, Short Form Copy, E-Mail Campaigns, SEO, Website Copy, Landing Pages, Social Media, Web Banners, Blogs, Television, Video Scripts, Radio, Direct Marketing, Marketing Collateral, CRM programs.

Experience in your product area: Automotive, Technology, Electronics, Fast Moving Consumer Goods, Healthcare, Finance, Food, Travel/Hospitality, Alcoholic Beverages, e-Ecommerce, Retail, Higher Education.

Ad Agencies:

2003-Current

Engine Inc.

New York, New York

Senior Copywriter, Brand Strategist, Designer.

Email campaigns for ConnectView Learning and Leith Automotive surpass previous control figures by up to 16%.

Landing pages, Web copy, Social Media, Content, Banners, Direct Response, Outdoor, TV and Video are proven with testing.

Work for BMW Cars and Motorcycles, Dyson Ltd, GlaxoSmithKline, Nestle Foods, Duke University Fuqua School of Business, Heineken Beer, BT Trust Management, Bain & Co that’s designed to do one thing.

Create the moment someone buys.

Awards:

One Show, Communication Arts, Clio, Cannes Lions Television, Australian Outdoor Awards, New York Art Directors Show, Caxton Australia,

FACTS Television, Australian Direct Marketing Awards, Readers Digest Awards.

Published Articles:

Adweek, Brandweek, The Business Journal, Business Leader, Sydney Morning Herald, Ad News, B&T Weekly.

Marketing and Advertising Column

WhyBeTonto.com

Professional Advertising Courses

The Pacific Institute, Seattle, Washington.

Disney Institute, Orlando, Florida

Caxton, Sydney, Australia

Education:

University of Pennsylvania, BA

Contact this candidate