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Brand Designer Creative Director

Location:
Tallahassee, FL
Salary:
Negotiable
Posted:
December 20, 2023

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Resume:

Seth Brock

I'm a passionate creative who desires to lead, learn, and create with talented people.

Tallahassee, FL 32303

850-***-****

ad137z@r.postjobfree.com

WWW: linkedin.com/in/sethbrock/

WWW: sethbrock.com

WWW: facebook.com/sethbrockswoll

WWW: twitter.com/swollious

Summary

I'm actively pursuing an exciting opportunity in Creative and Art Direction, focusing on branding, UI/UX, print, illustration, motion graphics, and video production expertise. My track record demonstrates a strong ability to collaborate within teams, even on complex assignments and projects. Furthermore, I bring robust interpersonal skills and mentoring capabilities to the table. I am inherently self-motivated proactive, and excel in effective time management.

Experience

July 2018 - Current

Kikoda - Tallahassee, FL

Creative DIrector

Organized cross-functional teams to produce creative content for campaigns.

Created original concepts, art direction, and designs for multimedia projects.

Oversaw the production of digital assets such as videos, websites, and interactive experiences.

Provided guidance on technical aspects of design projects including web development and software engineering.

Managed a team of designers, copywriters, photographers, illustrators, videographers, and other creatives.

Directed photo shoots with external vendors to ensure quality standards were met.

Researched emerging trends in design and technology to stay ahead of industry changes.

Evaluated new technologies and techniques to improve workflow efficiency.

Collaborated with internal stakeholders to define project objectives and timelines.

Reviewed work from junior designers for accuracy and adherence to brand guidelines.

Established relationships with agencies and freelancers to secure resources for projects.

Mentored junior staff members on best practices in visual design principles.

Analyzed customer feedback data to inform future product design decisions.

Negotiated contracts with outside vendors while ensuring cost savings opportunities.

Lead brainstorming sessions to generate ideas for upcoming marketing initiatives.

Attended industry events such as conferences and trade shows to network with peers.

Presented creative proposals at executive meetings for approval or revisions.

Monitored performance metrics of campaigns against established goals.

Developed comprehensive style guides outlining branding guidelines for use by internal teams.

Led creative team meetings to share ideas and bring actionable plans to fruition.

Met with department heads to translate goals from concept to completion.

January 2016 - July 2018

BrightRed\TBWA - Tallahassee, FL

Associate Creative Director

Developed creative concepts and strategies for integrated campaigns across multiple channels.

Produced high-quality visuals, copywriting, photography, video, and audio content.

Managed team of designers and art directors to ensure projects were completed on time and within budget.

Reviewed project briefs from clients to determine objectives and requirements for each project.

Collaborated with cross-functional teams such as marketing, sales, product development and operations in order to develop innovative ideas.

Conducted research into current trends in design, advertising, media and technology to keep up with industry standards.

Mentored junior staff members in the use of software applications related to graphic design and animation.

Assisted in developing key messages that would resonate with target audiences while meeting client's expectations.

Provided feedback on all creative deliverables including logo designs, brochures, websites and other digital assets.

Created presentations for internal stakeholders as well as external agencies regarding upcoming projects or initiatives.

Coordinated with vendors to source materials needed for production of print ads, banners.

Organized photo shoots by selecting locations, hiring models and talents.

Worked closely with account managers to ensure that client's needs are met while staying within their budget constraints.

Ensured compliance with brand guidelines throughout the entire creative process.

Analyzed customer data to inform creative decisions around messaging or imagery.

Participated in brainstorming sessions to generate new ideas for campaigns or products.

Presented final concepts to senior management team for approval.

Implemented quality assurance processes during pre-production stages of projects.

June 2011 - July 2016

Design Farm/Infinity Software - Tallahassee, FL

Senior Designer

Provided creative direction and design guidance to junior designers in the team.

Developed, designed and presented compelling visual communications for projects.

Created engaging designs for digital platforms including websites, mobile applications, emails, banners.

Reviewed artwork with clients to ensure accuracy of final product.

Produced high-quality designs that effectively communicated complex messages to target audiences.

Collaborated with other departments such as marketing and engineering to develop innovative solutions.

Managed multiple projects while meeting tight deadlines and budgets.

Analyzed user experience data to optimize design elements across all platforms.

Designed mockups and wireframes for webpages using Adobe Creative Suite software tools.

Conducted user testing sessions to identify usability issues and proposed design solutions accordingly.

Optimized existing designs based on user feedbacks and analytics data.

Maintained brand consistency throughout various design projects.

Defined project scope, goals and deliverables that support business objectives in collaboration with internal stakeholders.

Activities and Honors

Missionary, District Leader, Zone Leader, Assistant to the President

The Church of Jesus Christ of Latter-Day Saints

Sep 2003 - Sep 2005

I dedicated my service as a missionary in the northwestern region of Luzon, Philippines, specifically in the areas of La Union, Ilocos Sur, and Pangasinan. During this time, I consistently excelled in all missionary responsibilities. I took on the role of training my fellow missionaries in effective service techniques, and I successfully led teams of varying sizes. Additionally, I developed instructional training materials, delivered presentations, and provided one-on-one guidance to missionaries.

Within seven months, I achieved fluency in Tagalog (Filipino), demonstrating my commitment and language proficiency. I was also known for my motivation and ability to hold colleagues accountable for their performance. In addition, I was entrusted with managing crisis situations and ensuring smooth operations during challenging circumstances.

Member Of The Board Of Advisors

I have been a dedicated member of the advisory board for the digital design program, offering valuable input on curriculum development, staying updated on current design trends, and envisioning future design concepts. In addition, I play a role as a source of motivation and an instructional resource for both students and fellow board members.

References

References available upon request.

Skills

Brand Identity Design

Digital Design

UI/UX

Campaign Creative & Art Direction

Copy Writing

Creative Leadership

Education and Training

May 2011

Florida State University Tallahassee, FL

Bachelor of Arts BFA Design

Languages

Tagalog

Native/ Bilingual



Contact this candidate