GIANNA SPENCE

423-***-**** · ad137d@r.postjobfree.com

COPYWRITER, LEAD

I am a dedicated copywriter and professional storyteller with a passion for crafting compelling and interesting copy that readers will want to engage with. My background in law taught me how to condense extremely technical concepts into easy to consume bites. My background in psychology gives me an edge when it comes to gauging an audience's motivations and wants. I have more than 5 years of experience writing long and short forms of copy, plus a working knowledge of brand strategy as a whole.

KEY COMPETENCIES

Copywriting Excellence

Content Strategy

SEO Proficiency

Social Media Management

Audience Segmentation

Data Analytics

Market Research

Lead Generation

Multi-Platform Writing

PROFESSIONAL EXPERIENCE

ENVIRONMENTAL RESEARCH CENTER JULY, 2021 - PRESENT Digital Media Manager, Copywriter

Digital Media Manager proficient in conducting multi-channel digital efforts, including content creation, email marketing, and website management. In this role, I have:

● Managed the ERC’s website, regularly updating content, and writing engaging blog articles on wellness and environmental topics that demonstrate my expertise in crafting compelling, written content.

● Designed and curated social media posts highlighting ERC's environmental cases and effectively communicating complex issues to a broad audience.

● Successfully built and managed an online community, fostering engagement, and promoting the organization's mission through social campaigns, newsletters, and q & a style direct engagement.

● Started and hosted a podcast, interviewing professionals across the country to discuss fields and topics related to ERC’s work.

● Grown our list of supporters and subscribers to more than four times its original size.

● Cultivated B2B partnerships and collaborative efforts with similar nonprofit organizations and enhanced the organization's presence and mission within the environmental sector.

● Developed a cohesive company brand that is consistent across all major social media platforms, landing pages and official communications. Forms of Copy: Blogs, Newsletters, Podcast Announcements, Podcast Scripts, Press Releases, Social Media Posts, Social Media Captions, Subtitles, E-Filings Training Guidebook, Website Banners, Website Tags, Branded Landing pages, Website Header/Footer, Legal Document Preparation, Letters, Email Marketing Campaign, Paid Ads, Slogans, Logos, Headlines, and Popups. KELLER WILLIAMS REALTY MAY, 2018 - JULY, 2021

Director of Outbound Sales, Copywriter

Inside/Outside Sales Lead with a proven track record of successful leadership. I drove our revenue growth up by more than 30%.

In this role, I:

● Prospected and Nurtured Client Relationships: Successfully acquired new clients through a multi-channel approach, including phone calls, email correspondence, text messages, drip campaigns, and personalized engagement. Grew the client database by several hundred qualified leads and effectively managed relationships with existing clients. Revived dormant client relationships, transforming them into valuable business opportunities.

● Maintained High Conversion Rates: I demonstrated exceptional sales acumen by personally converting cold leads into deals for the company at a rate exceeding the regional averages.

● Oversaw CRM Usage and Training: Managed a CRM database of 10,000+ clients and played a pivotal role in transferring that database to a new system. Conducted comprehensive training sessions for the entire team to ensure seamless utilization of the new CRM platform.

● Managed the website and Marketing Campaigns: Oversaw website updates and optimized website layout and copy to enhance the company's online presence. Managed incoming correspondence from both paid and organic sources. Authored compelling copy for drip campaigns and actively promoted community events.

● Held a Leadership position: Managed a small team of approximately half a dozen agents, tracking production numbers and ensuring accountability in CRM utilization and client follow-up.

● Drove Significant Sales Growth: Achieved a remarkable increase in closings and completed sales, contributing to a 30% growth rate.

Forms of Copy: Text/Email Drip Campaigns, Email marketing, Landing Pages, Headlines, Paid Ads, Google Ads, SEO-focused Neighborhood Guides, Newsletter, Phone Scripts, CRM Guidebook, Social Media Captions, Website Copy, Printed Ads, Printed Marketing Materials, Slogans, Subtitles, Training Materials, Event Ads, Event Marketing Materials, Event Banners, Vendor Ads and Campaigns. EDUCATION

THE UNIVERSITY OF TENNESSEE, COLLEGE OF LAW MAY, 2017 Juris Doctor

SOUTHERN ADVENTIST UNIVERSITY MAY, 2013

Bachelor of Science, Psych-Biology, Pre-med

CERTIFICATIONS

Tennessee Real Estate License

Keller Williams Brokerage 2018 - Present

Rule 31 Civil Mediator

Eligible for Renewal 2018 - 2019