KIRSTINE M. SIGLOH

Charlottesville/Richmond, VA 434-***-**** ad12q8@r.postjobfree.com

SUMMARY

An experienced leader who knows my strengths are managing, nurturing, teaching or holding others accountable. Marketing and Branding executive with 20+ years of experience in Hospitality, Tourism, Academia, and Non for-Profit sectors. Highly motivated, results-oriented and skilled professional who specializes in communication strategy, event management, and program development. Focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed. COMPETENCIES:

• Leadership, Mentoring, Trainer

• Event Planning & Facilitation • Program Development

• Branding & Marketing Strategy & Content • Stakeholder Engagement & Retention

• Corporate & Group Sales • Strategy Development & Execution CERTIFICATIONS:

Certified Meeting Professional (CMP) Certified Meeting Management Professional Certified Special Events Professional (CSEP)

EDUCATION:

M.Ed. Secondary Education, Curriculum and Assessment - Licensure University of Virginia, VA BA Media Management, Non Profit Administration - University of Colorado, CO EXPERIENCE:

EVENTS MANAGER (Wedding Sales Consultant):

Branch Museum of Architecture & Design, Richmond, VA 2022 Summer/Fall Season Manor House at King’s Charter, Mechancsville, VA 6 months 2021-12/2021 EXPERT WEDDING PLANNER (Contract Role) Summer/Fall Wedding Season 2021 Simply Elegant Group, Denver, Co, Chicago, IL Offices CORPORATE MARKETING AND GROUP SALES MANAGER

Marriott Four Points Sheraton, Richmond, VA July 2019 to March 2020 (COVID) Highly motivated Hotel Group Sales Manager with experience in both large resort and small boutique hotel operations. Proven ability to increase group sales in multiple target markets from conferences to tour groups. Develop new and untapped accounts via solicitations, networking events, and market vision reports while competing against other hotels with greater meeting space.

• Booked over $300,000 of revenue for hotel within first six months.

• Conducted site visits and entertained clients to promote property and services, leading to a 28% increase in client acquisition.

• Facilitated the planning and execution of 200+events, leading to a 90% client retention rate.

• Worked closely with 130+ corporate entities to negotiate terms of commission / 2020 LNR rates

• Secured dozens of new clients, executed 200+ events for clients with average budget of $9,000 MARKETING AND BRANDING CONSULTANT, EVENT PLANNER- Owner Up & Coming Communications & Events Planning Firm 2006 to 2020 Delivered exceptional consultancy services to a wide spectrum of clientele. Administered marketing communication plans, social media strategy and provided events consulting services to 60+ companies and managed all elements within time limits and under budget. Aided clients with budget development, expense management, and project management.

• As a consultant for a capital campaign organized events, raised awareness of the cause, guided volunteers, and raised more than $4.5M in 16 months for independent school. Destination Wedding Planner, Richmond, Virginia- Seasonal 2014 to 2021

• Planned, organized, and supervised all aspects of the wedding ceremony and reception and brought the vision of three dozen brides and grooms to life.

• Successfully organized 22+ destination weddings in a wide spectrum of locations, such as Richmond, Charlottesville,VA Washington DC, VietNam, Mexico, CO, London, Thailand, Paris, Canada Brand Strategy Consultant, Marketing & Communications Consultant Providing senior-level talent, multiple-industry expertise, and innovative marketing and public relations ideas that work. Worked closely with brand managers, marketing specialists, and social media managers to develop methods to enhance a brand’s visibility and market share.

• Conducted dozens of rigorous analysis and market research to understand customer behavior, and then use that information to develop marketing strategies that raise brand awareness, drive customer growth, improve a brand’s positioning, and grow revenue.

• Developed and implemented brand audit to determine corporate brand and reposition strategy, brand definition, vision and message, and build brand equity.

• Devised marketing strategy incorporating the use of social media marketing, real time marketing, and online marketing to create awareness, promote company values and services, generate and increase sales & revenue to $1.8 million annually within next year. Manager Of Private Events, Wedding Marketing And Group Sales Wild Wolf Brewery LLC. - Charlottesville, VA - Contract 2017 to 2018 As a Director of Event Sales and Events held full accountability for managing 65+ site events. Drafted new Standard Operating Procedures (SOPs) for successful events delivery; encouraged the teams to follow direction. Promoted business by using social media platform, such as Twit- ter, Facebook, Instagram, and LinkedIn.

• Devised and executed lead strategy that drove traffic up to 28% while launching SEO campaign

• Leveraged exceptional budget management skills and oversaw a budget of $150,000 in marketing, facilities, licensing, insurance, and requirements of events.

• Managed an annual marketing budget of $55,000; brainstormed and implemented an $80,000 sales strategy plan for the event and venue offering. Corporate & Exclusive Wedding Sales

Events Manager Director Of Sales And Events- Contract Clifton Inn, Charlottesville, VA 2015 to 2016

• Increased market penetration and revenues up to 130% and $65,000 by developing, implementing $85,000 sales and marketing plan for corporate sales, group, and leisure sales.

• Produced revenue of $600,000 in 2015 while tactfully negotiating private event contract sales.

• Cross-sold products/services and produced $200,000 in additional annual revenue from clients by establishing and launching online marketing strategies and campaigns. Sr. Corporate Global Meeting Planning Specialist

World Strides Global - Charlottesville, VA and HoChiMihn City, Vietnam 2014 to 2015

• Built an international network of 65+ contacts comprising of Government Agencies, U.S. Embassy’s, and NGO’s.

• Served as a liaison between 50+ MBA and Executive MBA Programs, universities and organiza- tions and gained mutual benefits by sourcing and scheduling high- level, substantive company engagements for international study programs.

• Organized 200+ business meetings aligned with the academic curriculum while approaching C-level business executives of 20 different countries. Associate Marketing Manager- Contract

SNL Global - Charlottesville, VA and New York City, NY 2013 to 2014

• Established 25 series of high-profile industry events and seminars with the collaboration of senior internal and external stakeholders, customers, market participants, and industry organizations.

• Developed and managed 50+ commercially focused, issue-oriented conferences, and seminars.

• Implemented 100+ e-mail direct mail programs, monitoring the campaign rollout, and tracking re- sulting metrics.

COMPUTER/SOFTWARE

Sales/Event Management: Cvent, Triple Seat, Salesforce, Marketo, Constant Contact, CITY-Wide Social Media: Google Insights, FB Insights, Facebook, Twitter, WordPress, LinkedIn, Instagram Project Management Software: Social, Wiggio, GoToWebinar, Survey Monkey, and BaseCamp Design/Graphics Tools: Adobe Photoshop, Adobe PageMaker, InDesign, Canva, Keynote