DANIELA PALMA Boston, MA

720-***-****

ad12dt@r.postjobfree.com

ABOUT

High performing thought-leader with a 13-year track record in market research, I specialize in leading strategic initiatives for Fortune 500 companies, driving operational improvements and achieving sustainable growth. My negotiation skills and project management acumen have consistently united teams and strengthened market competitiveness. With a practical approach to organizational management, budgeting, and corporate social responsibility, I use data analytics to shape strategies that meet and exceed corporate goals.

EXPERIENCE

Vice President of Client Development & Strategy Jasper Colin BOSTON, MA – 02/2023 - CURRENT

• Acted as a global ambassador for the company, engaging with international stakeholders at 10 industry events, and expanding the company's global footprint.

• Crafted and implemented the organization's strategic plan, steering the company's business trajectory and growth.

• Analyzed market trends, competitive landscapes, and customer behavior to devise and implement sales strategies that boosted sales growth, profitability, and revenue. Global Accounts Program Manager Toluna Corporate BOSTON, MA – 07/2021 – 01/2023

• Global Market Penetration and Product Development o Managed six global accounts, spanning over 20 countries, significantly enhancing international market reach and client engagement

o Contributed to a 20% growth in key account engagement and increased customer satisfaction by 25% by developing and implementing a comprehensive client communication strategy, including newsletters and webinars.

o Harmonize product offering and operations for Global accounts, working closely with Managing Directors, sales teams, operations, and finance

• Performance Management and Team Leadership

o Conducted detailed analyses to prepare forecasts and estimates for diverse sales processes, crafting effective and comprehensive sales strategies.

o Introduced tools and benchmarks to track and enhance team performance, nurturing a culture of excellence and accountability across cross-functional teams. o Fostered and maintained strong relationships with key organizational customers, developing tailored vertical market strategies to drive growth.

Director of Strategic Initiatives Kantar

BOSTON, MA – 04/2019 – 07/2021

• Increased the profitability of the company via company-wide technology and process optimization o Coordinated and achieved annualized savings of $3.2 million by analyzing poorly performing projects and consolidating operations to accrue revenue.

o Created reporting that provided all levels of management with specific dashboards for projects, billable and non-billable cost projections, resource allocations and time management resulting in the savings of 2 FTE days of work approximately $40-$79K per month. o Developed a centralized database streamlining PMO, legal, and accounting operations, offering a unified operational and financial overview.

• Managed vendors

o Managed vendor relations and initiated contacts, consistently driving competitive bids for 'MaPS' and associated Kantar brands

• Designed and managed company culture

o Developed and implemented training and onboarding programs for new hires while fostering a dynamic company culture of continuous improvement through comprehensive staff training across all levels, thereby building a skilled and cohesive workforce.

• Optimized company data and processes

o Improved schedule and budget adherence by 60% through process refinement, training, and the introduction of supportive tools.

o Maximized ROI through strategic resource allocation, bolstering support for key objectives and enhancing long-term sustainability.

Director Kantar

BOSTON, MA – 04/2017 – 04/2019

• Spearheaded business development initiatives, resulting in $2 million in new business. o Improved proposal win rates by 8% and secured vital contracts by running the proposal/RFP response process

o Oversaw the entire RFP process, from initial requirement evaluation to crafting RFP responses and producing the final submission.

• Directed and executed the integration of key technological solutions o Drove the adoption of a web-based management reporting tool, providing the executive team with instant access to critical customer and financial data, thereby eliminating 19,000 hours of non-essential work.

• Orchestrated a series of operational enhancements, cutting out of pocket costs by $2.1 million through a strategic cost-reduction plan.

o Conducted comprehensive project post-mortem analyses to compare estimated vs. actual timelines, budgets, and scopes, informing and improving future business strategies Senior Project Manager Kantar

BOSTON, MA – 04/2015 – 04/2017

• Lead Senior Project Manager for Team Pulse, a team of 37 people that delivered a $10 million dollar Walmart account.

o Managed cross-functional activities for ~600 projects by building timelines, hosting meetings and developing contingency strategies.

o Directed the strategic allocation and execution of a multi-million dollar shopper marketing budget across Walmart, Sam’s Club, and supplier accounts.

o Implemented weekly trend analyses to pinpoint and address reliability issues, driving strategic solutions to enhance long-term performance.

o Managed team performance including evaluations and feedback.

• Supported executive-driven initiatives to benefit MaPS as a whole o Developed thoughtful custom reports that provide an in-depth look at the financial health of the entire business.

Project Manager MaPS, a Kantar Company

BOSTON, MA – 02/2013 – 04/2015

• Lead Project Manager for Team Pulse, the team of 20 people that supported an $8 million dollar Walmart account.

o Received a Marketing Forward Awards 2014 – “Insights At The Speed Of Retail” for delivering breakthrough results to our client.

o Implemented and customized a financial tracking tool (Quickbase) to ensure accurate budget and resource tracking

Global Programs Associate (Contract Position) ACCION International BOSTON, MA – 06/2011 – 12/2011

Energy Investments Assistant Oxford BioScience Partners BOSTON, MA – 02/2011 – 06/2011

Event Manager (Contract Position) ASHOKA MEXICO

MONTERREY, NL – 07/2010 – 02/2011

Fundraising Manager 9TH WORLD WILDERNESS CONGRESS – WILD9 MEXICO CITY – 10/2008 – 02/2010

EDUCATION

HARVARD SUMMER SCHOOL Cambridge, MA

2010 -GRADUATE COURSES

INSTITUTO TECNOLOGICO Y DE ESTUDIOS SUPERIORES DE MTY Monterrey, NL 2007 -B.S. IN INTERNATIONAL RELATIONS - FOCUSED STUDIES ON GLOBAL POLICY AND STRATEGY Activities: FEDE Asia (Asian Student Federation), SALRI (International Relations Student Society) UNIVERSITY OF COLORADO AT BOULDER Boulder, CO

2004 - B.S. IN INTERNATIONAL RELATIONS

Activities: Green Peace Volunteer, Organizer of Conference of World Affairs, Model U SKILLS

Experienced in high-stakes, deadline-driven settings where operational efficiency is paramount. Adept at multitasking and prioritizing various projects to align with organizational goals. Exceptionally skilled in strategic planning, process optimization, and team leadership. Self-motivated and adaptable, with a strong commitment to driving operational and strategic success.

SOFTWARE

• Project Management: Asana, Monday.com, ClickUp, Microsoft Project, SmartSheets, Canva

• Data Analysis: Excel, Tableau, PowerBi, MarketSight, Quickbase

• CRM: HubSpot, SalesForce

• Communication and Collaboration: Teams, Slack, Zoom

• Document Management: SharePoint, Google Workspace, Mac and PC based interfaces KEY COMPETENCIES

• Strategic Planning & Execution

• Operational Efficiency & Process Improvement

• Cross-Functional Team Leadership & Development

• Data-Driven Business Analysis & Decision Making

• Global Market Expansion & Client Relations

• Change Management & Organizational Leadership

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