SAL
MOHAJERI
PHONE:
EMAIL:
ad12ds@r.postjobfree.com
SALES & OPERATION
DIRECTOR PROFILE
•Top Performing Management
•Professional with extensive
experience in managing multi unit
retail sales & merchandising programs
•Exceeding sales, margin, & growth
expectations in highly competitive
environments.
•Establishing policies & incentive
programs that significantly reduce
staff turnover and empower team
members to grow professionally.
•Direct experience in site selection,
lease negotiations, store layout
design, & staffing.
•Strategic planning, marketing,
merchandising, human resources,
forecasting, budgeting, cost and
inventory control, and staff
development.
•Excellent organizational,
interpersonal communication, and
presentation skills.
SKILLS
Business Development • Sales
Management • Merchandising
Management • Multi unit
Retail/Beauty Sales • Strategic
Planning • Recruitment • Team
Building • Training • Operations
Management • Site Selection • Lease
Negotiations • KPI Analysis • Event
Planning• Marketing • Inventory
Control Systems • P&L Analysis
WORK EXPERIENCE
CARTERS/OSHKOSH, Regional Director of Operations-Western Canada APRIL 2017–JULY 2023
Reporting to the Vice President, responsible for Sales and Operations of 110 stores in Western Provinces/States (BC, AB, MB, SK) & Parts of Ontario. Lead a team of 6 District Managers in directing all sales and operations in 5 provinces. Assure proper mix of products in each store to maximize sales.
LA VIE EN ROSE, Sales Director, Western Canada
2005- MARCH 2017
Lead a team of 5 Regional Sales Managers in directing all operations in a 5-state area. Prepare budgets for all stores and establish operating policies and procedures. Identify potential sites for new stores, negotiate leases, and oversee opening. Prepare accurate and detailed monthly, quarterly, and annual reports on all aspects of operations. Analyze traffic-counter and conversion data to identify problems and opportunities for increased sales.
Regional Sales Manager, British Columbia
2003-2005
Began as an RSM with 7 stores and grew to a total of 17 stores based on performance. Analyzed sales and initiated changes in sales strategies. Created planograms and section layouts for new and existing facilities and adjusted product mix to meet demand at each store. Resolved all customer complaints not dealt with at the store level. Oversaw opening, staffing of 12 new stores, coordinating publicity and opening events for each new location.
THYME MATERNITY, Senior Sales Manager
2000-2003
Began employment as a store manager and was quickly promoted to oversee daily operations of 5 stores. Recruited, trained, and scheduled more than 40 sales associates and store managers. Analyzed sales and conversion rates and modified sales strategies and product mixes to maximize sales and margins. Consistently met or exceeded sales targets in all stores and achieved year-over-year growth. Oversaw opening of 3 new facilities, negotiating leases, coordinating finish out, and recruiting and training new sales teams. Introduced inventory policies that reduced shrink in two high-shrink stores. EDUCATION
UNIVERSITY OF VICTORIA
BSc. In Biology