MOUNICA NAKKA

DATA ANALYST

312-***-**** Chicago, IL ad12c6@r.postjobfree.com

SUMMARY

Accomplished professional with extensive experience in data analysis and a focus on data analytics. Proficient in leveraging tools such as R, Python, SPSS, SAS, and MAXQDA to extract actionable insights for business growth. Demonstrated success in improving marketing strategies and campaign performance through data-driven decisions. Skilled in vendor management and budget optimization, aiming to enhance efficiency and profitability. Eager to contribute analytical acumen and strategic thinking to a forward-thinking team.

WORK EXPERIENCE

Senior Process Executive January 2020 - April 2022 Cognizant Pvt Ltd Hyderabad, Telangana

Worked with various clients across EMEA countries, focusing on data analysis and analytics. Utilized Google Shopping Ads to gather data and insights for client campaigns. Employed Google Analytics extensively for data collection and analysis to inform marketing strategies. Spearheaded the Google Neon LCS project, utilizing advanced analytics to enhance campaign performance and customer targeting.

Managed development and implementation of comprehensive marketing strategies, setting advertising, promotions, and public relations budgets.

Analyzed and selected over five vendors to promote products, optimizing for cost-efficiency and performance.

Digital Marketing Executive July 2019 - February 2020 Reeva Developers Hyderabad, Telangana

Managed Wordpress to create different websites for clients, focusing on On Page SEO and web content optimization.

Oversaw office, administrative, and customer service teams, ensuring adherence to quality standards and procedures.

Addressed and promptly corrected any errors or problems in web content and SEO strategies. SEO Executive September 2019 - December 2019

Uppercut Creatives Hyderabad, Telangana

Evaluated websites and developed action plans to increase engagement through effective SEO strategies.

Conducted auditing, gap analysis, and strategy execution to optimize web presence. PROJECTS

Algerian Region Data Analysis

Type: Data Analysis

Technologies: R, Python, SPSS, SAS

Utilized a dataset from Kaggle encompassing 244 instances from the Bejaia and Sidi Bel-abbes regions in Algeria. Applied data analysis techniques to extract insights and patterns, demonstrating proficiency in handling real-world data sets.

Project for McDonald's

Type: Data Analysis

Technologies: MAXQDA

Employing MAXQDA for qualitative data analysis to understand customer sentiment and improve service strategies.

EDUCATION

Master of Science, Marketing 2024

DePaul University, Kellstadt Graduate School of Business Chicago, IL BBA, Marketing Management 2019

Osmania University India

COURSES

Google Analytics License 2022

Digital Marketing Certification 2019

Ace Web Academy, Hyderabad, India

CONFERENCES AND WORKSHOPS

Algerian Region Data Analysis

Project for McDonald's

SKILLS

Data Analysis & Interpretation

Google Analytics & SEO

R-Language & Python Scripting

Statistical Analysis (SPSS)

Advanced MS Excel Skills

Digital Marketing Strategies

Social Media Campaign Management

CoCalc for Collaborative Projects

Strategic Decision Making

LANGUAGES

English - Fluent

Telugu - Native

OTHER

Currently involved in a project for McDonald's, employing MAXQDA for qualitative data analysis to understand customer sentiment and improve service strategies. Continuous learning and skill enhancement through online courses in data science and analytics.

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