Azim Gafur

Senior Copywriter

ad129w@r.postjobfree.com +1-705-***-**** Portfolio

SUMMARY

Experienced and versatile Senior Copywriter known for crafting compelling pieces of work. Expertise in translating ideas into persuasive and engaging copy. Proven ability to connect with diverse audiences and drive results. Committed to continuous improvement and staying on top of industry trends. I don’t just create content, I make consumers fall in love with it. Ready to bring creativity and strategy to you. SKILLS

● Copywriting and Editing

● Long and Short-form Writing

● Highly Engaging and Impactful Copy

● Extremely Creative Thinking and Ideas

● SEO Techniques and Proficiency

● Persuasive, Compelling, and Collaborative

● Owning Brand Voice, Tone, and Message

● Audience Engagement and Understanding

● Research, Trends, and Strategy

● Product Descriptions and Content

● Leading and Creating Campaigns

EXPERIENCE

Senior Copywriter, Château Pétrus

Jan 2019 - Nov 2023, Remote

• Applied a meticulous brand lens and style to all written communications, ensuring accuracy and strict adherence to the company's unique brand voice, contributing to a remarkable 95% brand consistency rate.

• Developed rich, illustrative, and persuasive content for various marketing materials, including websites, social media, email campaigns, blogs, product descriptions, and retail, which remarkably raised sales by an impressive 60%.

• Maintained and enhanced the brand's unique voice and tone across all marketing communications, ensuring a remarkable 98% consistency of brand identity and adherence to brand guidelines.

• Collaborated closely with creative and marketing teams, gaining a deep understanding of project requirements and goals, contributing to a highly efficient 90% cross-functional collaboration rate.

• Participated in cross-functional collaboration with team members, contributing to documentation, workflows, presentations, and best practices for processes, timelines, and content calendar cadences, resulting in a streamlined and efficient content creation process.

• Crafted attention-grabbing headlines, taglines, and slogans, significantly impacting key performance indicators such as click-through rates, conversion rates, and engagement metrics, achieving an outstanding 20% improvement in these metrics.

• Achieved 85% success in communicating complex information within brand voice for both informative and promotional content. SEO Marketer, WebFX

Aug 2017 - Dec 2018, Remote

• Implemented effective SEO strategies, resulting in a remarkable 30% improvement in organic search rankings and a substantial increase in website visibility.

• Conducted comprehensive keyword research, targeting high-value terms that led to a 25% enhancement in content relevance and improved search engine rankings.

• Utilized advanced analytics tools to meticulously track website traffic and performance, optimizing strategies for better results, ultimately doubling website visits.

Copywriter, AmpiFire

June 2012 - May 2017, Remote

• Developed engaging content meticulously aligned with SEO practices for various digital platforms, resulting in a 40% increase in organic traffic.

• Diversified content creation, ranging from written work and copy to providing valuable assistance in graphic design projects, enhancing overall user experience.

• Monitored content performance closely, utilizing data-driven insights to boost user engagement and successfully achieve KPIs, resulting in a 35% increase in click-through rates.

• Diligently oversaw content calendars, maintaining brand consistency and upholding high editorial standards to drive a 25% increase in user retention.

• Spearheaded the creation of a comprehensive style guide, ensuring a consistent and cohesive brand voice across all customer touchpoints, contributing to a strengthened brand identity.

• Wrote compelling copy for website pages, blog articles, and email campaigns that increased website traffic by 45% Key Achievements

Copywriting Team Lead

• Increased Team Productivity by 30%: Led a team of 5 copywriters, fostering a collaborative environment that boosted productivity by 30%. Implemented weekly brainstorming sessions to generate creative ideas, resulting in more innovative and effective campaigns. Content Strategy Coordinator, Creative Minds Society

• Enhanced Member Engagement by 40%: Spearheaded content strategy initiatives for a university society, increasing member engagement by 40%. Managed a team of 10 content creators, providing guidance on content creation and SEO optimization. Newsletter Editor, Green Earth Initiative

• Grew Subscribers by 50%: Managed newsletter and blog drafts for the Green Earth Initiative, overseeing content creation and distribution. Implemented email marketing strategies that expanded the subscriber list by 50% in six months. EDUCATION

Bachelor in Creative Writing, New York University

New York City, June 2011

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