Jeffrey S. Kalish

ad128l@r.postjobfree.com • linkedin.com/in/jeffrey-kalish-6aba5411 • Jacksonville, FL • 904-***-**** Media Director Profile

Creative, results-oriented media professional with years of experience as a Media Director. I have developed a comprehensive career within the advertising industry and am well-versed in both traditional and digital media, including programmatic, display, video, native, paid search and paid social channels and have crafted custom solutions for clients that exceed forecast and deliver significant return on investment for clients. Dynamic leader adept at building collaborative teams driven to meet and exceed company objectives. Innovative and resourceful, with track record of translating strategic vision into action plans, integrating diverse needs, ideas, and factors.

• Media Research & Analysis

• Strategic Media Planning

• Project Management

• Measurement and Attribution

• Budget Planning

• Client Relations

• Negotiations

• Department Leadership

• Communication

Career Experience

VP, Media Director, On Ideas, Jacksonville, FL

2018 to Present

Lead planning and buying operations for branches in Jacksonville and Sarasota, FL. Research and analyze target audiences to develop media strategies and appropriate types of communication to reach those audiences. Assemble and train teams in traditional and digital media planning, management, measurement, and reporting. Establish and nurture strong relationships with clients and media outlets to enhance company visibility within key districts.

• Consistently developed programmatic digital and traditional media plans for clients that greatly exceeded stated goals and became a case studies for On Ideas’ website. Co-Founder, Sales & Marketing Director, Xsite Digital, Inc., Jacksonville, FL 2012 to Present

Generate sales and oversee account management, search engine marketing services, and highly targeted digital media campaigns. Monitor campaign results, including revenues and costs. Build long-term relationships with demand-side platforms (DSPs), verification platforms for brand safety and various in-app and other hyper-targeted digital media partners.

• Initiated company expansion from startup with no clients to $500+k in gross client billings Vice President/Media Director, SHEPHERD, Jacksonville, FL 2002 to 2016

Directed launch and expansion of media services for business-to-business and business-to-consumer clients. Coordinated and negotiated deals for broadcast, print, and digital media campaigns. Major accounts included CSX Transportation, The PGA Tour, and Blue Cross & Blue Shield of Florida. Education

Bachelor of Arts in Political Science

Duke University, Durham, NC