KEITH STEPHENS

LinkedIn - 707-***-**** - ad1245@r.postjobfree.com

EXECUTIVE SUMMARY

Accomplished digital events & marketing technology expert with proven track record in leading complex digital event strategies & driving significant revenue growth. Expertise in Salesforce, Pardot, & Marketing Cloud configuration, evidenced by successful management of large-scale webinars & email campaigns for global audiences. CERTIFICATIONS

Salesforce Administrator Pardot Specialist/Marketing Cloud Account Engagement Trailhead Ranger WORK EXPERIENCE

HealthStream May 2021 - Present

Digital Events Marketing Manager - Known as the “ON24 guru” for all digital events, HealthStream’s 2nd largest lead generator.

Own the global ON24 digital events process, executing a 25-step playbook to deliver 160+ webinars for 60k+ attendees and delivering 8.6m nurture emails over a 3-year period, with a 99% webinar uptime, driving $600m in revenue.

Migrate the digital events process from Webex to ON24 – 75 users across 10 teams & 12+ products – in 3 months.

Customize prospect webinar CTAs for 8-10 products, driving a 12% increase in MQLs & 3% increase in SQLs.

Implement on-demand webinar functionality for all webinars, optimizing for discoverability via organic search, contributing to an additional 4% uplift ($25m) in yearly revenue.

Enhance the webinar automation process, resulting in a 10% increase in pre-event, in-event, and post-event tasks. This translated to a 30-minute reduction in delivery time for each webinar, causing a 15% increase in webinar frequency without additional resources & a 20% uptick in audience engagement.

Create 40+ Pardot Automations to move __ leads through the top-of-funnel process, saving __ hours in manual work. TCS & YouTube TV 2019 - 2023

Senior Video On-Demand Specialist - Led video on-demand triage services for YouTube TV.

Managed $1.5B of on demand video content by managing partner deliveries for 100k+ requests & bug escalations. Arena Solutions Oct 2018 - 2019

Salesforce Administrator - The main Salesforce Administrator for a $50M, 70 user org. Austin, TX

Trained & enabled 70+ Sales/Marketing users for a $50M company on Lightning Experience, which increased sales efficiency by reducing average number of clicks by 20% & improved user satisfaction with the CRM by 50%.

Improved 30+ Sales users’ experience by implementing & training them on a graphical representation of their sales data via a Kanban view, which resulted in 15% decrease in missed follow-ups with prospects. Full Circle Insights 2017 - 2018

Business Analyst - Drive pipeline growth for 12 companies via a marketing attribution platform. San Mateo, CA

Improve how 12+ SaaS companies track leads & manage campaign responses in their Salesforce orgs, averaging a 10% increase in Marketing ROI and a 100% increase in sales-follow-ups on MQLs. SKILLS

Declarative Campaigns, Forms, Pardot Automation Rules, Dynamic Lists, Reports & Dashboards, Excel Business Salesforce Automation, Email marketing, Marketing automation, Webinar dry runs Apps Pardot (Marketing Cloud Account Engagement), Marketing Cloud, Salesforce, ON24 EDUCATION

University of Oregon Eugene, OR

BS, Sociology

Coursework included: sociological statistics, conducted research on interactions between two communities.