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Senior Director Business Development

Location:
Austin, TX
Posted:
December 17, 2023

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Resume:

Damaris Bode, MBA Global Partner Executive

ad11gc@r.postjobfree.com https://www.linkedin.com/in/damarisbode U.S. Permanent Resident 239-***-**** Austin, TX 78727

“Committed to driving strategic growth and brand awareness in competitive markets”

A driven, talented, and results oriented problem-solver with a flair for transforming strategic partnerships into high-impact results. A history of successfully planning, coordinating, and advancing multimillion-dollar marketing projects that drive profitability, growth, and bestow a positive impact on major organizations. A proven track record of creating highly effective short- and long-term sales strategies. Engaging communicator continually focused on building relationships and promoting synergy across business lines and global units. Skilled in cultivating and maintaining mutually beneficial business relationships with cross-functional partner senior leaders.

Competitive Advantage:

Strategic Partnership Experience complemented by Marketing Expertise: Proven to institute smart, high-impact, and ROI-focused methods for all marketing activities and initiatives including channel marketing, websites, PR, email campaigns, collateral, B2B, and branding. Also possesses a solid history of identifying, creating, and building strong and mutually beneficial partnerships with organizations of all sizes including Fortune 500 companies. A strong background in supporting Top Partner Go-to-Market through advisory services regarding strategies for development, enablement, and marketing campaigns.

Experience & Notable Contributions

HAPPYORNOT, Inc. Austin, TX 2018-current

Leading global customer feedback/experience management solution organization.

Channel Director, Americas – Strategic Partnerships and GTM Programs

Manage all new and existing partnerships across the Americas of traditional and non-traditional distribution channels. Facilitate consistent execution of strategic/tactical plans between partners and internal teams.

Notable Responsibilities:

Grow HappyOrNot’s business by building and implementing unique and scalable GTM plans and solutions with partners and expand strategic opportunities within existing partnerships.

Develop and execute on offerings working closely with internal and external stakeholders facilitating communication and development among partners, development, marketing, sales and delivery functions.

Build processes to develop partner’s marketing, communication, sales, and delivery capabilities around HappyOrNot.

Develop and execute partner business plans including integrated strategic marketing activities comprised of PR, events, advertising, sponsorship and thought leadership elements.

Key Accomplishments:

Spearheaded the development and implementation of an updated strategic channel program.

Led the creation of a new partner pricing program across the Americas.

Launched channel retention enablement programs, drastically increasing customer engagement and retention.

Implemented professional methodologies to drive leadership via tools, sales techniques, and partner/program management both with channel peers and HappyOrNot’s team.

DIGITAL DEFENSE, INC. San Antonio, TX 2017-2018

An award-winning security solutions organization possessing a wide range of clients in diverse sectors.

Director – Partnerships and Marketing Programs

Possess full control and accountability overall strategic partner development operations and projects. Consistently implement new tools designed to significantly increase partner productivity and enhance strategic communications for the company’s Partner Program.

Notable Responsibilities:

Executive leader overseeing the identification, cultivation, and acquisition of new strategic partnerships designed to drive growth and create new opportunities.

Utilize innovative solutions involving customer solution programs designed to support franchise businesses and development.

Lead all communication and marketing programs and sales events created in collaboration with alliance partners and integration partners including the acquisition of speakers and sponsors.

Key Accomplishments:

Spearheaded the development and implementation of new channel enablement and training programs designed to equip staff with the tools and development needed to succeed.

Led the creation of a new partner tier program which featured benefits, engaging marketing campaigns, MDF, and requirements.

Launched channel sales enablement training programs, sales certifications, sales enablement tools, and partner sales acceleration programs which created standardized, highly effective teams.

IASA GLOBAL Austin, TX 2010-2016

A non-profit association for IT architects committed to the quality of the industry by developing and delivering standards, providing education, and accreditation programs & services that optimize the architecture profession.

Director of Global Communities & Partnerships

Generated high awareness for the IT architecture profession and expand membership by screening, guiding, and supporting chapter leaders with creating business plans and incorporating this new entity into their respective country. Created synergistic partnerships with strategic institutions that would further our goal; negotiating agreements, renewals, and cultivating strong business relationships. Accelerated overall membership by making approvals, creating new member benefits, and improving existing benefits. Oversaw chapter activities including planning all events and conferences, writing & publishing books, papers, and programs for academic institutions, foreign governments, round table meetings, and mentoring.

Notable Responsibilities:

Product Marketing Manager handed all aspects of marketing operations including developing marketing plans, channel marketing, public relations, marketing funding through partnerships, website, and content creation for all media and digital outlets.

Management of a team of seven direct reports in five locations, including two Account Managers.

Management of 150 global chapter leaders including advancement of long term chapter cycle framework.

Planned, marketed, and organized over 250 events with chapters around the world annually, including major events in Colombia, Sweden, Malaysia, & Indonesia with attendance of 300-700 people each.

Key Accomplishments:

Responsible for the 500% increase in individual memberships within 55 different countries since 2010.

Earned 50% of the operations revenue through new membership levels.

Grew membership by 60% by reforming chapter and membership business model.

Built strong cross-functional teams with over 450 contributors in 45 global communities.

Established key partnerships with universities, primary schools, STEM (Science, Technology, and Engineering & Math) programs, computer societies, governments, and other organizations worldwide.

TUDOR VILLAS CORPORATION Cape Coral, FL 2004-2009

A $500 million residential and commercial developer with high-end properties in the greater Cape Coral area.

Global Marketing Director

Designed and executed cutting-edge, integrated marketing campaigns that focused on high-end custom homes and keeping a keen eye on the competitive market. Leveraging media outlets including TV, radio, online clips, mail, and email campaigns. Developed an integrated website and complementary collateral including brochures, folders, site plans, and specification sheets. Composed property proposals and agreements.

Key Accomplishments:

Tripled Internet traffic by creating & launching two new websites targeted for new markets segments.

Amplified returning customer sales by 20% through the development of new tools and programs.

Credited with doubling the numbers of first time customers each year from 2004 - 2009.

Amplified branding and marketing events that directly contributed to a 30% growth in revenue.

Stimulated an additional 15% customer loyal growth through new web customer loyalty tools.

Value Added Skills & Knowledge

New Product Launches

Integrated Marketing

ROI Measurements

Business Development

Project Management

Event Planning

Sales Planning & Marketing

Promotion & Campaign Design

New Business Identification

Market Positioning

Demand Generation

Trilingual English, German & Russian

Relationship Development

Budget Management

Strategic Branding

Contract Negotiations

Marketing Collateral

Sales Strategies

Corporate Sponsorships

Vendor Management

Marketing Analytics

Adobe Creative Suite

CRM Software

HTML

Education & Training

Master of Business Administration in Marketing Management

University of Applied Science Pforzheim, Germany

Economics and Russian Literature, National Mineral Resources University St. Petersburg, Russia

MBA Thesis and internship completed at the Manatee Group, Inc. Fort Myers, Florida



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