Rachel Kaloian

ad11fu@r.postjobfree.com

310-***-****

Visionary Leader

With over 20 years of experience in nonprofits with services to include: substance use disorder, mental health, homelessness, trauma, domestic violence, animal causes, emergency services and human trafficking, family services, child development, financial literacy, hospice, Aging of the brain, Ataxia, Dementia, early childhood education, children’s cancer, residential treatment, transitional housing, adolescent services, workforce programs, family interventions, empowering parents- transforming teen’s program, at risk youth/TAY, Continuum Care (CCRC). Soft and Hard skills: Self-starter, gatherer of people, visionary and able to manage multiple projects successfully. Excellent problem-solving, intuitive efficiency expert, common sense, creativity, resilience, imagination, lateral thinking, adaptability, creative open mindedness, Integrity, empathy, gratitude, agile, influential, respect and determination. Recent Achievements- Donor Gifts:

$10,000 gifts – 1 $100,000 Gifts – 2 $1,000.00 Gifts – 5 $20,000 Gifts – 1 $2,000.00 Gifts -3 $200,000 -1 Experience:

Consultant January 2022 to present

St. Vincent de Paul Society - Homeless Shelter

Wellness Station - Low-Income at-risk teens - Social Services

The New Utopia International – Low-income housing - Social Services

Elder Care Alliance – Senior Care and Memory Care Aldersly Retirement Community – Director of Development, Marketing March 2018 to January 2022

Developed organization-wide public image, public relations, image/branding and donor relations.

Marketing campaign engagement, SEO/SE Marketing, Branding- Led all external donor communications and consulting teams, including email and direct-mail campaigns; created fundraising materials, branding, website. Social media, marketing (print and digital) campaigns, videos, and other collateral; created and tracked campaign calendars;

Developed and managed relationships with consultants including grant writers, social media providers, email designers, communications strategists, researchers, direct mail companies, Development and Sales and Marketing consultants, executed bidding processes and selection; monitor contract compliance and ensure projects stay on time and under budget. Re-branded several organizations.

Grant Administration - created and managed program, researched to create grant annual revenue plan, submission of timely and accurate grant reports; developed grant strategies and crafted highly persuasive proposal submissions, created a system to ensure that all grant agreements and reporting requirements were organized and met.

Finance - Development budget, monitored expenditures to ensure compliance with budget and all expenses falling within funding and organization guidelines and policies

Capital Campaign - Created Plan and implemented 60 million-dollar Capital Campaign

CRM system - Procured and implemented new CRM system for effective tracking of donors and prospects, stewarding and expanding the donor portfolio. Managed a portfolio of donor relationships and inspired the growth of new donors maintained and segmented donor lists.

Collaborated with partners to create and build high-quality content, created “case for giving”, blog posts, webinars, videos, one-pagers, social media and re-design of website, direct mail, SEO/SEM, multiple advertorials and email campaigns.

Created resident focused stewarding campaigns to qualify, cultivate, solicit, and steward individual donors, foundations, and corporate partners, Planned Giving, Legacy donors and Capital Campaign.

Created and managed legacy Planned iving program.

Implemented Memory Wellness Fund and implementation of the new Memory Care Center. Charity Solutions Consulting – President 1994- 2018 Full-service consulting to nonprofits providing guidance for all areas of Development, Marketing, Communications and Operations. Designed and implemented strong infrastructure to support and maximize fundraising goals or adjusted their current strategies.

Strategic Planning Services: Authored or enhanced Strategic Plans to optimally allocate time, resources, and customized short long-range goals. Created realistic strategies to accurately gauge organizational readiness and impact.

Grants Services: Developed grant strategies and crafted highly persuasive submissions, comprehensive grant research for innovative new areas, created grant annual revenue plans for several nonprofits’ programs. Created efficiencies to ensure increase in 2nd and 3rd year for grant submissions by 20-50%. Grant acquisition with over 80% success rate. Created more than 10 grant programs for different nonprofits.

Donor Individual giving and strategy services: Created annual appeals and correspondence that yielded positive results. Created communications to craft high revenue generating direct mail appeals. Design donor cultivation plans and moves management strategies and campaigns. Created major giving and Planned Giving programs and collateral. Prospect profiling and data analytics services. Specialized donor prospect search with wealth management tools.

Development Plans: Authored more than 10 Development Plans for different nonprofits.

Website – Social Media Services: Landing Page Optimization, Data Analytics, Website development and compliance specific for nonprofits, custom web design, created online engagement strategies, identified best social media based on nonprofit programs, created high-quality content for blog posts, produced webinars, produced several videos, one- pagers, advertorials, and all digital marketing. Audited existing marketing and writing strategies.

Capital Campaign services: Participated or led 4 Capital Campaigns. Developed campaign strategy-, short- and long-range prospects for Quiet and Public phases, conducted feasibility studies. Created project plans, implemented, and managed the plans. Developed “case for giving”. Created all content and collateral for online/virtual content, print and direct mail strategies. Created VIP fundraising events and facilitated such.

CRM systems Services: CRM Strategy and design of proposals for bid submissions to vendors. Implemented over 10 different CRM systems for different nonprofits. Data Analytics. Created several highly effective email campaigns.

Produced, developed, and executed plans for over 200 fundraising events up to 550 attendees. Designed and managed all logistics, catering, venue, signage, decorations, budget, audio/visual, hosts, MC’s, invitation lists, programs, transportation, and presentation materials.

Entrepreneurial and Operations Knowledge:

Solutions-oriented, a problem-solver looking for the best solution to challenges confronted with.

Master organizer and planner and consistently looking ahead and anticipate needs before they arise.

A strong conceptual thinker who can quickly grasp and navigate a range of abstract concepts, and translate those concepts into strategies and practical actions.

Project Management – Communications systems implementation for Department of Defense contractors

Business Partnering and Development Plans for nonprofits.

Key liaison ensures efficiency of key priorities organization wide, streamline processes flag critical developments for action and decision-making.

Authored, Revised and formalized policies and methods for donor retention. Education & Training

Certified Dementia National University- BA, 2 years Grant writing Specialist - Grant writing Caregiver Wealth Management software Human and Sex Trafficking, Child Abuse Board Recruitment and Management Capital Campaigns L. A Nonprofit Consulting Group- Founding member Major Giving Caregivers Activities Professional Group Project Management Memory Care Training- multiple Aging of the Brain Training Aging/Seniors – demographics impact for next 30 years Buck Institute – Member - Impact Circle Individual Giving Planed Giving- Bequests

The Society of Benefactrix - Major gifts program Tiffany Circle – Major gifts program Partial List of Consulting Clients:

Venice Forward- Homeless Coalition Community Action of Marin Nicole Brown Foundation/Women’s Progress Alliance Midnight Mission New Leash on Life Foundation LACPC-Homeless Council Two Tom Petty Tribute Concert Fundraiser Children’s Polinsky Hospital Taproot Foundation - The Betes Foundation San Diego Rock n Roll Marathon Street of Dreams Foundation Volunteer Center of Los Angeles Ronald McDonalds House 3 Breast Cancer Walks

Lavender Lens Magazine Alzheimer’s Association

Playboy Mansion Safe Passage Foundation

Neighborhood Housing Association Head Start Program California Chicano News Media Association Gala Event Emilio Nares Foundation Hispanic Chamber of Commerce Annual GALA Save Our Youth Lives S.O.Y.L Humphreys by the Bay –multiple fundraisers SHARE! – Homeless, Recover, Mental Health Gina Eisenman Foundation-Domestic Violence Habitat for Humanity Pet Orphans of Southern California Noreen Fraser Foundation Community Recovery Resources Fuel Relief Fund

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