Uana Coccoloni

Tampa, FL • +1-917-***-**** • ad11by@r.postjobfree.com • linkedin.com/in/uanacoccoloni

WORK EXPERIENCE

Curation Health • Healthcare Technology SaaS 04/2022 - 08/2023 Chief Marketing Officer

Directed and executed a comprehensive rebranding campaign for Curation Health, resulting in a remarkable 150% surge in website traffic, a substantial 75% increase in sessions, and an impressive 90% rise in new user acquisitions.

Led the development and execution of a data-backed digital strategy for Curation Health, leading to a 400% upswing in brand impressions and a 55% boost in click-through rate, resulting in significant revenue growth and market expansion.

Developed, implemented, and managed a comprehensive communication and content strategy resulting in a staggering 275% increase in audience engagement, validated through analytics tracking and user feedback.

Formulated Go-to-Market strategies aimed at bolstering brand recognition, elevating visibility, engaging key target demographics, and fostering growth by 50%. andros • Healthcare Technology SaaS 03/2021 - 04/2022 Vice President of Marketing

Spearheaded and executed data-driven marketing campaigns across channels, resulting in a 40% increase in lead generation and a 25% boost in customer acquisition within six months.

Orchestrated a comprehensive digital strategy resulting in a 460% surge in brand impressions, a 900% increase in conversions, and an impressive 60% conversion rate from MQLs to SQLs.

Implemented data-driven optimizations across all marketing channels, resulting in a 1000% increase in email open rates and a 450% improvement in click-through rates

Increased campaign effectiveness by 25% by developing and managing multi-channel marketing plans and budgets.

gen.video • Influencer SaaS Platform 09/2020 - 03/2021 Brand Marketing Consultant

Built an infrastructure for scalability driving an increase in revenue of 50%.

Developed and executed a robust brand identity and strategy for gen.video, positioning them as industry leaders; resulted in a 40% increase in market share and $2M in new annual revenue.

Orchestrated a highly effective marketing strategy that involved conducting detailed market research, analyzing target audience behavior, and implementing a multi-channel marketing campaign, leading to a 35% increase in customer retention and a 25% surge in overall revenue. Ecosense • LED Technology 05/2019 - 07/2020

Vice President, Marketing

Developed a comprehensive content strategy and plan, encompassing video, social media, webinars, and email communications, resulting in an impressive 110% increase in audience engagement.

Oversaw the development and global execution of the brand strategy generating awareness through integrated marketing initiatives and campaigns, resulting in an increase in demand generation of 25% across all channels.

Implemented efficient marketing systems and platforms, streamlining operations and enhancing overall organizational productivity.

United States Hospitality Group•Hospitality 07/2018 - 04/2019 Head of Marketing

Spearheaded the complete brand development process for two new Quick-Service Restaurant

(QSR) concepts, namely LiftOff Coffee & Tea and Hickory Bird, exclusively tailored for Walmart Supercenters.

Developed comprehensive market research analysis to identify consumer preferences and trends, enabling data-driven decision-making for menu development, pricing, and promotional activities; achieved a 25% increase in average transaction value and a 10% improvement in customer satisfaction scores.

Orchestrated and directed all facets of external communication, ensuring alignment with corporate identity and strategic directives, thereby reinforcing the organization's brand and messaging coherence.

Webcollage • Content Syndication SaaS Platform 02/2016 - 03/2018 Vice President, Marketing & Communications

Designed and executed a comprehensive content strategy encompassing social media channels, monthly newsletters, webinars, and email campaigns. Achieved month-over-month growth in engagement and interaction, boasting a 50% increase.

Strategically devised and managed digital campaigns, resulting in an exceptional 200% increase in company and platform visibility.

Developed and executed all product marketing initiatives, including messaging and positioning, aligning them with the company's strategic objectives. Cardiovascular Research Foundation • Non-Profit 02/2015 - 01/2016 Head Of Marketing & Creative Services

Devised and executed the company's inaugural digital marketing campaign with a multifaceted approach: driving awareness through display ads, expanding reach via keyword development, fostering engagement, and conducting data analysis to enhance conversions. The campaign yielded remarkable results, including 7.5 million ad impressions, 18,000 visitors, and an impressive 6.3% conversion rate.

Formulated a comprehensive content strategy that encompassed social media channels and email campaigns, delivering consistent monthly growth of 4% and achieving an outstanding 49% overall growth in engagement throughout 2015.

Executed strategic plans that led to a 20% increase in attendance at medical conferences.

Delete Blood Cancer •Non-Profit 11/2012 - 02/2015

Director Of Marketing

Oversaw the development, implementation, and tracking of a comprehensive integrated marketing brand and communications plan.

Reformulated strategic offline and online initiatives tailored to generate heightened awareness and foster customer engagement.

Established quantifiable criteria and success metrics for all marketing campaigns, tracked and analyzed results, and provided recommendations rooted in key insights and learnings. Truecar, Inc • Auto-Buying SaaS Platform 12/2009 - 02/2012 Director of Partner Marketing

Managed and optimized the consumer experience of the auto-buying platform for partner members (AmericanExpress, Bank of America, USAA) and customers, encompassing messaging, promotions, design, and communication tools.

Worked with the Partner Management team to test, refine, and execute integrated marketing campaigns and messaging strategies for maximum effectiveness.

Created comprehensive product collateral for all business units, including FAQs, one-sheets, and other necessary product materials to support effective communication. PomWonderful•CPG,Retail, Agriculture 01/2008 - 11/2009 Director Of Marketing

Established the strategic direction for the POM Wonderful brand and spearheaded consumer marketing efforts across global channels resulting in a 25% increase in sales globallly.

Formulated the strategic framework and executed marketing campaigns to introduce the POM Wonderful brand into new markets in the Asia-Pacific region, specifically Japan and South Korea.

Developed and executed the annual marketing plan, encompassing advertising, consumer promotions, packaging initiatives, trade promotions, international marketing campaigns, and product sampling.

Helio, Inc • Mobile Hardware and Software, Retail 03/2006 - 05/2007 Senior Retail Marketing Manager

Crafted a comprehensive brand strategy for the Grand Opening of the inaugural Helio stores. This encompassed a detailed plan for Advertising, PR, Web, E-marketing, Point of Purchase

(POP) materials, and Merchandising.

Innovative promotional programs designed to heighten awareness of the Helio brand and drive traffic to major retail accounts. These initiatives included events, promotional advertising campaigns, kickoffs, seasonal promotions and incentives. Apple • Retail 05/2000 - 09/2005

Manager, Retail Marketing Communications

Strategically developed and executed integrated brand marketing campaigns, encompassing collateral, point-of-sale materials, multimedia content, and presentation materials for all US, Japan, Canada and Europe retail locations.

Collaboration with teams within the Apple Retail Marketing organization; merchandising, visual design, store operations, to conceptualize, develop, and execute programs and events to drive brand success.

Managed an annual budget exceeding $2 million.

EDUCATION

Bachelor Of Arts French And International Business Fairfield University • Fairfield, CT, USA

VOLUNTEERING & LEADERSHIP

PSYDEH

Brand Lead

I developed their brand identity, including a rebrand of their logo, defining value propositions, and developing messaging to support them.

Wevise

CMO Mentor

Developing brand awareness campaigns and managing a team of Marketing volunteers.

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