STEVE EUBANKS
Communications Executive, Author, Managing Editor, Public Speaker
SYNOPSIS:
Since 1996, I have written 36 books, including numerous New York Times and Amazon bestsellers. I have also balanced dual roles as the managing editor of the Ladies Professional Golf Association (LPGA) and as a managing editor for Global Golf Post, the world’s first digital golf magazine. For a decade, I ran my own communications company providing content and services to clients ranging from local developers to the world’s largest sports management company. And in the 1980s and early ‘90s, before publishing a word, I turned around distressed properties for institutions like Citibank, Prudential Financial, the Royal Bank of Scotland, and the U.S. Department of Justice.
I am the only civilian non-veteran to speak at a change-of-command ceremony at U.S. Naval Base Guantanamo Bay, Cuba, and the only civilian, non-veteran to give the keynote address at the Joint Forces Reserve Orientation Course, Command 2nd Fleet, Norfolk, Virginia.
EXPERIENCE:
1988 – 2023: Public Speaker and Teacher
Taught numerous PGA of America Business Schools to aspiring golf professionals
Taught dozens of customer service seminars to resort operators
Made scores of television appearances on CNN, FOX, FOX Sports, FOX News, FOX Business, TNT, and NBC Golf Channel
Gave hundreds of speeches to groups ranging from adolescents to admirals, including everything from the commencement address at Judson University to a speech on the “Common Characteristics of Champions” at Joint Forces Command
1996 – 2023: Bestselling Author
Wrote a bestselling narrative nonfiction, All American, which chronicled the 2001 Army Navy game and 10-year military careers of two of the heroes who played in it
Wrote the first bestselling history of the world’s most popular golf tournament, Augusta: Home of the Masters
Solved a 100-year-old murder mystery in the narrative nonfiction To Win and Die in Dixie where I applied modern forensics to old evidence
Chronicled the rise of Tiger Woods and the change in professional golf in the book At The Turn
Wrote New York Times bestselling autobiographies for Hall of Fame football coach Lou Holtz, and NASCAR champion Jeff Gordon. I wrote Arnold Palmer’s last two books, as well as the autobiographies of world champion rodeo cowboy Ty Murray, Olympic gold medalist bobsledder Steven Holcomb, Indy 500 Rookie of the Year Lyn St. James, and chart-topping country music artist Doug Seegers. I wrote Paul Azinger’s book on his successful Ryder Cup captaincy and how it applies to modern teambuilding, and I wrote world No.1 golf instructor Buch Harmon’s memoir of his father. I wrote several books with IMG founder and CEO Mark H. McCormack, as well as the addiction and recovery story of LPGA star Laura Baugh. Also, an instruction book with tennis great Tracy Austin, a memoir of LPGA star Kris Tchetter’s time with the legendary Ben Hogan, and an inspiration bestseller with hearing-impaired advocate Matt Hay
January 2023 – Present: Historian and Communications, LPGA
Created the first internal LPGA magazine called “Tap In”
Chaired the LPGA 75th Anniversary committee, responsible for the association’s Diamond Anniversary efforts
Alumni liaison, bridging communications between former LPGA Tour players and executive leaders
2019 – 2023: Managing Editor, LPGA
Revamped the editorial standards for the world’s oldest professional women’s sports league
Shifted the focus away from “just the golf” to telling personal stories of the LPGA athletes
Created a “first person” franchise where the LPGA became the first league to publish stories authored by the athletes themselves
Added full-fledged features to the LPGA.com platform
Ghostwrote messages and speeches for senior leadership and numerous players
2011 – 2023: Managing Editor / Senior Writer, Global Golf Post and Global Golf Post+
One of the original writers for the world’s first digital golf magazine
Stood up Global Golf Post+, one of the game’s first paid subscription products
Assigned, edited and managed publication of the daily features on GGP+
Assembled and managed a cadre of freelancers and traveled extensively to sporting events around the world
2004 – 2011 – Senior Writer / FOXSports.com
Part of the original team at FOXSports.com
Covered golf, college football, college basketball and MLB
1993 – 2004 – Founder and CEO, JSE Communications
Strategic planning, communications, ghostwriting, content creation
Publishing consultant for the Royal & Ancient Golf Club at St Andrews
Primary clients: IMG, Sequoia Golf and Parthenon Capital Holdings, the National Golf Course Owners Association
1984 – 1993 – Distressed property workout specialist
Represented financial or governmental institutions after seizure or foreclosure of golf-related properties
Turned those properties around and prepared them for resale
Biggest clients included Citibank, Prudential, Royal Bank of Scotland, and the U.S. Department of Justice
Youngest head golf professional in the Georgia Section PGA
Created first recruitment and employment clearinghouse for PGA of America golf professionals
EDUCATION:
University of Georgia, 1984, Economics
Shorter College, 1980-1981
Played college golf
PERSONAL:
Married with six grown children and 12 grandchildren
Volunteer coach for the local high school golf team for eight years in which time we have won seven state championships
Served on the board of a golf travel company specializing in the Asia market
Traveled and worked extensively throughout Europe, Asia, and North America
Adoption advocate
Foster dogs and cats through the largest animal rescue in the Southeastern U.S.
Mentor young writers and speakers
Author “Leadership Lessons of the Day” on X
CONTACT:
Steve Eubanks
827 Bedford Park
Peachtree City, GA 30269