SUMMARY

A strong leader with entrepreneurial and team spirit– that inspires creative and marketing minds and collaborates with clients, vendors and others. Strong attention to detail, organized, dedicated and ambitious. Award-winning designer, senior level marketing/creative director, specializing in branding. Ability to provide several viable visual solutions– on time and within budget.

EXPERIENCE

Sheer Science I Creative Director I 3/22–present

Lead creative team in integrating Sheer Science family of brands across digital, social, web, direct mail and TV.

Create and update Style Guides for each brand and camapign, enforce adhering to brand standards.

Lead a launch for a new brand “Tight & Tighten”, including a line of packaging, website, digital campaign, series or emails, and direct mail pieces (catalog & email).

Developed organizational systems to optimize workflow, monitored, organized and delegated 400 projects monthly

Managed, hired the print production/design, web, photography, and video production teams, resolved employee & freelancer disputes, processed employee reviews, and motivated the team.

Initiated a package rebranding project for our #1 selling brand “Plexaderm”. Created presentation of several concepts to present to upper management. Once final will be presentated to major retailers like: CVS, Walgreens and BJs.

Manage creative budget for freelancers and photgraphy. Drive DeVilbiss Healthcare I Creative Director I 6/16- 2/22

Lead global team in integrating Drive DeVillbiss International (Germany, France, Dubai and UK), created first collective catalog, developed brand guidelines, templated layouts and grid system

Worked with Drive Latin America on web banners, brochures and digital campaigns

Lead a launch for a new product category for Drive US, including a line of packaging, digital campaign and direct mail

Created a new look for Drive’s Elite line, designed direct mail piece and digital campaign.

Initiated a huge rebranding project for Drive US, created a style guide, designed templates for print and web

Introduced, sourced, hired resources for implementing a digital asset management system. Organize, purge, assign metadata for 45,000 assets. Rollout to sales, product management and marketing, first in US, then rollout globally.

Developed organizational systems to optimize workflow, monitored, organized and delegated 250 projects monthly

Managed, hired the print, web, copy, photography, asset management and production teams, resolved employee disputes, processed employee reviews, and motivated the team.

Worked with outside vendors: printers, display companies, agencies and photographers. Slashed print costs 20% by negotiating pricing, while ensuring quality

Initiated a package rebranding project. Sourced packaging agencies to design and manage the production of 500 skus.

Work with web agency on new Drive US website, meet regularly, work with asset manager to link necessary metadata to pull from Extensis DAM to hybris PIM

Knack4 design inc. I President, Brand Marketer, Creative Strategist I 4/04 - present

Won 14 design awards at Best of Long Island (BOLI)

Completed a 7 year branding project for client’s 340 sku global product line launch

Developed new business, listened, established trust, guided and helped clients achieve business objectives

Built branding strategy, executed detailed style guides, enforced guidelines, ensured brand consistency

Provided creative solutions, created print collateral and web material

Oversaw, inspired, hired, creative staff and outside vendors

Conducted meetings, prepared project plans, reports, agendas and recaps, recorded financial transactions Del Labs I Design Manager Consultant I 9/03-9/04

Restructured creative department, evaluated, organized and reassigned staff accordingly

Improved workflow, sourced and tested project and digital asset management software, rolled out systematically

Identified problems, offered viable solutions, made difficult decisions

Designed and illustrated artwork for ads, packaging, p.o.p., signage and other promotional material 1800flowers.com I Creative Director I 8/00-3/03

Initiated a huge rebranding project for all corporate collateral material, created first catalog, developed brand guidelines, templated layouts and grid system, designed print material

Slashed print costs 40% (1 million annually) by negotiating pricing, while ensuring quality

Built relationships with key business managers

Selected as managing mentor to SVP/CTO

Developed organizational systems to optimize workflow, monitored, organized and delegated 140 projects monthly

Managed, hired the print, web, copy, photography and production teams, resolved employee disputes, processed employee reviews, corrective action plans and leadership development goals

Oversaw press checks frequently, product and model photoshoots for catalog and web usage, attended conventions 3 times a year, conducted meetings

Medallion Integrated Creative Services I Senior Art Director I 11/98-8/00

Improved Barnes & Nobles overall branded look, established style guidelines

Designed and illustrated artwork for in-store display units, signage for their largest client Barnes & Noble

Displayed merchandise in new store launches

Himark Enterprises Inc. I Art Director I 6/95-11/98

Created decal artwork for best selling line “Savory Thyme”,

Rebranded company, created new logo, rolled out new look

Designed packaging, catalogs, p.o.p., decals, logos, and housewares products, displayed merchandise in trade shows

Managed and motivated team, attended product photoshoots for catalog and package usage EDUCATION

1800flowers classes, Managing Priorities, Leadership Development, Coaching, Self Evaluation and Managing Emotions BFA, Graphic Design awarded, Fashion Institute of Technology, Magna Cum Laude, GPA 3.73 (A-), 5/95 Graphic Design, Nottingham Trent University, Nottingham, England, 9/94 AAS, Advertising Design awarded, Fashion Institute of Technology, Magna Cum Laude, GPA 3.68 (B+) 5/93 AAS, Advertising Communications awarded, Farmingdale College, Dean’s List, GPA 3.5 (B+), 5/92 German Language Study, Goethe Institut, Mössingen, Germany, 7/88 SKILLS

Photoshop, Illustrator, InDesign, Quark XPress 7, QuickBooks Pro, Excel, Microsoft Word, Microsoft Project and Powerpoint, creative, art direction, designing, catalogs, direct mail, magazines, ads, logos, corporate identity, packaging, p.o.p, product, signage, display, style guides, brand strategy, campaign building, advertising, trade shows, websites, emails, enewsletters, press checks, global, printers, negotiating, organizational, attention to detail, asset management, client relations, relationship building, leadership, managing, workflow, team player, meetings, mentor, marketing and project plans, project management SPECIAL INTERESTS

Traveling, health, fitness, animals, decorating, designing, organizing, cultural and global studies, children, and cooking

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