Erica Abdnour

Phone: 480-***-**** Email: ad10vf@r.postjobfree.com Portfolio LinkedIn/in/eabdnour/ Chicago, IL https://docs.google.com/document/d/1lUR65QEiyp9kz_d_nlGwQyzz_qDWLT_ct-eU3j9rP9w/copy?usp=sharing CAREER PROFILE

Omni-channel marketing expert delivering needle-moving strategies that win in Awareness, Followers, and Revenue. Demonstrated proficiency in all paid and organic channels in addition to leading in innovative growth strategy and department development with a digital-first focus. I believe in balancing a data-driven marketing approach with exploration to empower channel owners to create their best work, iterate, and reach new heights. PROFESSIONAL EXPERIENCE

PAT TILLMAN FOUNDATION September 2020 – Present

Content Marketing Manager

Delivered 3x growth for Shopify store while increasing key performance indicators in a dual social media and email marketing program.

● Orchestrates the activation of integrated, omni-channel paid and organic marketing strategies on Instagram, Facebook, X (formerly Twitter), LinkedIn, and Email increasing following by 32% and overall impressions by 207% since September 2020.

● More than tripled growth of Shopify store increasing annual revenue by 333% (from $45,000 to over $150,000) through strategic website redesign efforts, product development, and data-driven email campaigns.

● Directs email marketing program, managing dozens of segments and automation for a 100,000-person database. Increased overall open rate by 18% and click-through rate by 5% since September 2020.

● Launched first-ever company monthly newsletter, distributing to our full database of 100,000, averaging a 22% open rate.

● Developed post-COVID event plan and turnkey strategy for nationwide Pints for Pat events.

● As Culture Working Group Leader (DEI), I developed initiatives to enhance company culture such as professional development workshops, incentive systems, and company-wide inclusivity language refreshes including mission statement and goals. CONCIERGE PREFERRED November 2018 – March 2020

Director of Content Marketing

Directed a marketing program to include a bi-monthly dot com and print trade publication with 250,000 distribution and high-profile events featuring restaurants and nightlife. Key accountability to the strategic growth and market awareness of a prestige brand.

● Identified and built strategic relationships with Chicago restaurants, attractions, nightlife, and shopping destinations to market their business to tourists, corporate travelers, and locals through digital and print channels.

● Planned and managed all social media channels (Instagram, Facebook, Twitter, LinkedIn) and paid social posts, collectively increasing following by 153% and overall impressions by 182%.

● Increased weekly e-newsletter subscriber list by 74% over one year.

● Directed digital and print bi-monthly publication called Concierge Preferred Magazine. Distributed to 90+ Chicago hotels (distribution 250K).

Managed content, SEO, and design via WordPress for ConciergePreferred.com, PlannerMasterclass.com, Ateema.com, and HTSC.co.

● Facilitated high-profile events such as Concierge Favorites Awards, Hospitality & Tourism Summit Chicago, Chicago Planner Master Class, and monthly networking events.

Orchestrated programming, on-site credentials, venue, access, vendors, and all marketing and communication collateral.

● Executed marketing initiatives that generated a 16% increase in overall product revenue growth during the first fiscal year. TRIPP LITE May 2018 – November 2018

Marketing Campaign Manager

Developed brand inbound and outbound marketing and advertising programs as a full-stack marketing leader, orchestrating multiple keystone projects, team members, channel owners, and third-party contractors.

● Managed brand campaign team, trained email, content marketing, and paid ad specialists and coordinators on new marketing initiatives.

● Design ads and collateral, maintain email database and analytics, and implement brand awareness initiatives.

● Captained all product launch campaigns including email blasts, ad spends, social media, newsletter announcements, SEO, website content, and landing pages.

VITAL PROTEINS December 2016 – January 2018

Proved my SEO and content marketing strategies and earned a promotion. Here, I developed the field marketing department, designing systems and SOPs, marketing guidelines, and brand positioning in parallel to creating and delivering training to 20 team members. Field Marketing Manager August 2017 – January 2018

● Created field marketing program from the ground up, managing 20 street marketing team members, developing and implementing new product training, messaging, and scheduling.

● Designed and managed a schedule of activations at offices, gyms, events, and recreational facilities. ERICA ABDNOUR PAGE TWO

VITAL PROTEINS, Field Marketing Manager, continued

● Maintained strategic activation sourcing based on demographics, traffic, and time of day. Marketing Project Manager December 2016 – August 2017

● Content creator for Stay-Lively.com (company blog) averaging 7,000 unique sessions per day.

● Content creator for e-newsletters (MailChimp) and drip campaigns, averaging 30.1% open rate.

● Managed Stay-Lively.com SEO and digital analytics (WordPress platform).

● Project manager for promotional mailings in partnership with like-minded brands. VP Charity Committee Lead

● Appointed lead contact for Vital Proteins’ charity committee benefitting Primo Center.

● Organized events to achieve a fundraising goal of $1 million. TRAFFIC TECH August 2016 – November 2016

Branding and Marketing Manager

Managed a multi-channel marketing program, delivering meteoric increases on Facebook and Twitter.

● Maintained all social media accounts through routine performance tracking, automation, and community engagement monitoring.

● Increased Facebook engagement by 5600%+ and followers by 2500%+ and Twitter engagement by 164% within a 30-day period.

● Recreated international marketing collateral using Adobe Suite. Q1 PRODUCTIONS January 2014 – August 2016

Marketing and Communications Manager

Orchestrated a multi-channel marketing program, reconciling publications with multiple department interests and scheduled media/press placements.

● Directed, developed, and implemented content marketing collater, press/PR releases, and website SEO and overall messaging improvements.

● Coordinated paid social media advertising and compiled analytics on LinkedIn and Facebook.

● Delivered a 50%+ increase in social media follower generation through Twitter on two different accounts.

● Helped generate a 60% increase in marketing revenue in 2015 fiscal year over 2014 results. BALLERT ORTHOPEDIC May 2012 – January 2014

Marketing and Business Development Director

Drove increases in market share and revenue through a multi-project strategy that included improvement to the website, lead generation strategy, and branding.

● Led all marketing initiatives including brand redesign, optimizing the website, facilitating on-site meetings with referring physicians, trade show scheduling and representation, and building client relationships in targeted markets in order to gain a larger market share.

Accounted for a 20% increase in revenue in September through December 2012.

Accounted for a 30% increase in revenue from January 2013 through December 2013 over 2012 results.

Accounted for a 60% increase in direct physician marketing from May 2012 through October 2013 CONVERGED COMMUNICATION SYSTEMS / STRATOSPHERE NETWORKS December 2010 – March 2012 Director of Marketing

Led a comprehensive marketing program with an emphasis on content marketing and live events to increase market awareness.

● Developed new collateral for Client Relations, wrote monthly newsletters, designed email campaigns, organized trade show booths and appearances, wrote guest articles for national publications, conducted media outreach, and wrote website and social content.

● Collaborated with C-level executives to coordinate internal calendars, trade show and seminar/webinar scheduling, and events. OTHER PROFESSIONAL EXPERIENCES

VELOCITY MARKETING, INC., Account Executive April 2010 – December 2010 THE SCOFIELD COMPANY, Account Representative January 2009 - December 2009 FISHMAN PUBLIC RELATIONS, Account Coordinator January 2008 – October 2008 CERTIFICATIONS

Social Media Marketing Certification Hootsuite Academy Digital Marketing Certification Hubspot Academy

LinkedIn Marketing Strategy Linkedin Marketing Labs Emerging Leaders Program Tillman Leadership Institute EDUCATION

Arizona State University, Aug 2003 – May 2007

Bachelor of Interdisciplinary Studies in Human Communication and Journalism and Mass Communications

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