theresa

napolitano

C: 626-***-****

E: ad10nd@r.postjobfree.com

Summary

Exemplary management direction for award-winning marketing launches. Demonstrates leadership role with direct reports and routine access to senior management. Liaise with product management, sales, engineering and customer service. Leader of all aspects of client communications. Rose through the ranks by planning, creating, directing and/or producing virtually every type of promotional message or product. More than 25 years of experience.

Major accomplishments:

• First marketing manager in the 35-year history of Chevalier Machinery Inc. USA to create a marketing plan that increased revenue by 15%. Produced engaging advertising. Sharply increased the volume and variety of ads in trade publications/web sites/social media. Enhanced relationships with editors to achieve premier placements on news releases and by-lined articles. Created and produced a trade show marketing program with components (transit ads) unique to our industry. Overhauled corporate literature, website, end-user testimonials and product videos.

• First marketing manager in Chevalier history to have all domestic marketing materials adapted for international use by the company’s headquarters in Taiwan.

• First creative marketing/sales director in the 30-year history of Phoenix Marketing Services to dramatically upgrade the quality of work to an award-winning level, primarily by hiring and directing an innovative design staff. Developed a multifaceted, sales-generating program that captured multimillion-dollar clients (AIG/Sun America, Pacific Life Insurance) and garnered additional revenue from existing clients

(Princess Cruises, San Diego Chargers), which included the largest multimedia campaign in Phoenix’s 30-year history.

• First creative director in the 20-year history of TS Advertising to increase annual revenue by 10%, primarily by quickly hiring and directing a prolific design team that consistently generated out-of-the-box creative. Participated in every new-client presentation, resulting in several new accounts within my first year.

Experience

Marketing Director

Chevalier Machinery Inc., U.S.A. headquarters in Santa Fe Springs, Calif., a subsidiary of Falcon Machine Tools Co., Taiwan Establish, execute and manage an annual, multimedia-marketing plan for this global manufacturer. Collaborate with stakeholders on major planning initiatives, which includes marketing support for Falcon Machinery, Taiwan, Chevalier’s corporate headquarters. Assist and communicate marketing tools and strategies to better blend the Chevalier and Falcon brands into a cohesive group presentation. Projects include exterior machine/control design, advertisements, product literature, videos, trade show booth design and general marketing strategies.

Actively lead teams and remain proactive in identifying critical resources including third-party contractors or consultants needed to achieve program goals. Report on programs, including management/program reviews. Take an active role in identifying program risks with key stakeholders to keep programs on track, on schedule and on budget. Establish a “get it done” attitude shared by the entire team. Identify and resolve issues and conflicts within the team. Plan and direct logistics before, during and after annual trade shows held in various cities. Creative director and writer for all marketing materials. Schedule advertising campaigns and develop relationships with editors of trade publications to earn media coverage. March 2011 – March 2017 / January 2019 – May 2023

VP of Marketing

Packline U.S.A., La Verne, Calif.

Directed company’s marketing department and external marketing teams. Reported directly to the CEO. Design, implement and monitor effective marketing strategies that align with companies’ business goals. Manage a variety of promotional projects end-to-end, including paid advertising campaigns, digital marketing and outside vendors. Ensure that the marketing department’s activities contribute to the company’s long-term success.

Responsibilities:

• Developing and implementing a cohesive marketing plan to increase brand awareness

• Set current and long-term goals for internal teams

• Develop and review the marketing department’s budget

• Build relationships with media and stakeholders through creative PR strategies

• Monitor all marketing campaigns and improve when necessary

• Prioritize marketing projects and allocate resources accordingly

• Aptitude in decision-making and problem-solving

• Prepare regular reports and presentations on marketing metrics for the CEO

• Conduct market analysis to identify challenges and opportunities for growth

• Provide guidance and ideas to organize effective marketing events

• Forecast hiring needs for the marketing department

• Participate in the quarterly and annual planning of the company’s objectives

• Track competitors’ activities

March 2017 – January 2019

Independent Creative/Marketing Director

Major clients: Taisei Construction, Green Homes.

February 2009 - February 2011

Creative/Marketing Director

Phoenix Marketing Services Inc., Claremont, Calif. Led all aspects of client communications, provided management direction, initiated marketing launches and dispersed timely and accurate information to clients and employees.

Major accounts: Pacific Life Insurance, SunAmerica, Arbonne International, Windsor Foods, Crystal Cruises, Ku Soju, LPL Financial Services, Oliver Peoples, San Diego Chargers and Trafalgar Tours. October 2006 - January 2009

Creative Director

TSA Advertising, Placentia, Calif.

Managed staff and directed all marketing, advertising and promotional activities. Developed and implemented projects for new and existing products. Initiated brand development and multichannel-marketing concepts. Major accounts: Banana Boat Sun Care Products, Lonseal Flooring, Adams Rite Manufacturing, ISIS Insurance Services, Ando & Aston Physical Wellness, Trespa North America, Canyon Acres Family and Children Services. February 2004 - February 2006

Independent Creative Director

Major clients: Ecco-Technologies, RM Insurance Brokers. January 2001 - February 2004

Creative Director / Senior Art Director

J2 Marketing Services, Brea, Calif.

Led all areas of content generation and production across all media platforms. Responsible for managing, conceptualizing, producing, promoting, brand messaging and expanding products solutions and offerings. Major accounts: Mitsubishi Electronics, Mitsubishi Elevators, Mitsubishi Display Products, Toshiba, Seiko Instruments, Beckman Industrial, Toyo Tires, Pomona Electronics, Wyle Laboratories, McGuire Nicholas, American IC Exchange, Centis Promotional Packaging. January 1989 - March 2001

Skills

Proficient in Adobe Creative Suite and Microsoft Office applications Project management tool: Google Analytics, Act-On, MailChimp Knowledge of web development, social media, SEO, SEM and automated programmatic marketing Marketing strategies and campaigns, corporate communications, creative team leadership, product positioning and branding, web and print content development, sales collateral and public and media relations and new product launches. Honors and Awards:

2021 Awarded the Bronze Medal for Literature from the 2021 International Summit Creative Awards 2007 American Graphic Design Awards, presented by Graphic Design U.S.A., sponsored exclusively by Adobe Systems Inc.:

• Flexible Lifetime Income Campaign from Pacific Life Insurance Co.

• Pacific Funds Campaign from Pacific Life Insurance Co. 1999 Best Ads Contest from Test & Measurement World 1992 B/PAA Best of Show

Copy Chasers Award Business Marketing Magazine from B/PAA's Southern California chapter Education

Art Center College of Design, Pasadena, Calif.

Bachelor of Arts degree

Portfolio Link

http://www.creativehotlist.com/search/people?Code=Theresa+Napolitano LinkedIn

http://www.linkedin.com/pub/theresa-napolitano/a5/765/b57/ LinkedIn (Chevalier Machinery Inc., U.S.A.)

https://www.linkedin.com/company/chevalier-machinery-inc/ Twitter (Chevalier Machinery Inc., U.S.A.)

https://twitter.com/9925chevalier

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