Tom Kraft

*** ******* ******

Arlington, MA *****

617-***-****

ad10i9@r.postjobfree.com

linkedin.com/in/tomjkraft

Summary

An advocate of design principles centered on human factors, I specialize in creating products that deliver value to enterprises and their customers. My expertise lies in orchestrating cross-functional teams to solve complex problems and bringing innovative products to market. Passionate about exceptional design, I am continually exploring and leveraging cutting-edge technologies. Experience

Glance Networks

Wakefield, Massachusetts

glance.cx

Glance Networks is a software company that develops visual engagement solutions, supporting websites, browser-based apps, and digital transformation initiatives. Some of the largest enterprises in the U.S. use Glance products in their call centers for customer support. Glance Networks serves the financial, healthcare, software, and insurance sectors in the United States. UX Product Manager

May 2016 - Present

Hybrid

● Managed the User Experience team to design and develop Glance’s line of products.

● Developed and designed low/high fidelity wireframes and prototypes to determine the user’s journey and intent and use cases to determine functionality – for new and current products.

● Develop the company’s Design System to standardize design decisions such as theme, color, sizing, and other variables for building a consistent user experience cross-product.

● Determine a pipeline from the UI component library built in Figma incorporating a Design Token System to frontend developers who code web components for engineers to quicken the build and release cycle.

● Consult/ideate with customers to understand product needs, technology, and solutions.

● Managed and designed the visual look of Glance of all product applications, establishing brand consistency across marketing products.

UX Research Experience

● Map personas and their background and product usage

● Diagram and present User Journeys

● Conduct user research focus groups with end-users – present new UI concepts.

● On-site observation and user research/feedback (agent shadowing)

● Explaining and documenting user research results to internal stakeholders

● End customer users (our customer’s customers) research using online testing software

● In-person end-user testing of mobile app prototypes

● A/B testing of our web property to determine the best user experience Weymouth Design Inc.

1997-2016

Boston, MA

Partner and Creative Director

Weymouth Design is a full-service design agency.

Managed a team of UI/UX designers, project managers, and front- and back-end engineers to design and build complex responsive websites, portals, and other digital properties. Responsibilities included client strategy, determining and documenting technologies, concept development, low/high fidelity wireframes, prototyping, information architecture, project scoping and budgeting, and presentation.

Worked with clients through wireframes, prototypes, and user journey mappings to test websites and portals.

Clients included the retail, financial, healthcare, biotech, and academic sectors. Key clients include Titleist Golf, NETGEAR, Jordans Furniture, TA Associates, The TJX Companies, and Harvard Medical School.

Skills

Team management · UX Strategy · Product Design · Design Systems · Figma (Software) · User Experience · UX Research · Usability Testing · Interaction Design · User Interface Design · Responsive Web and Mobile Design · Digital Strategy · Brand Development · Typography · Adobe Creative Suite · Mobile Devices · Photography · Concept Development · CSS, SCSS, TailwindCSS Study/Certificates

● Professional Scrum

● Professional Scrum for UX

● Various user research courses on The Interaction Design Foundation (member)

● Pragmatic Institute (Product Management and Marketing): Certified - Levels 1-3 Education

Harvard Extension School

Cambridge, MA

1989-1992 French Language and Business

Rochester Institute of Technology

Rochester, NY

1982-1985 Bachelor of Fine Art, Communication Arts Monroe Community College

Rochester, NY

1980-1982 Associate in Liberal Arts, Fine Arts Concentration

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