SURINDER JAIN

ad101i@r.postjobfree.com

+91-971*******

Gurugram,India,122004

.

Sales & MARKETING PROFESSIONAL Seeking a position in the organization that provides me ample opportunity to explore & excel in the field of Marketing while carving out the niche for personal, professional as well as organizational goals PROFILE Competent, Self-motivated, hard working & goal-oriented Marketing professional with a high degree of flexibility, creativity, resourcefulness, commitment & optimism, determined to carve a successful and satisfying career in the field of Marketing. Rich exposure across Sales & Marketing, Business Development, Channel Management, Market Research & Strategic Planning. Recognized as a proactive individual who can rapidly identify business problems, formulate tactical plans, initiate change and implement effective business strategies in challenging environments to enhance revenue generation, market share expansion and profitability. Possessing valuable insights, keen analysis and team approach to implement best practices, adept at working in high pressure environments with strict deadlines and multiple deliverables. Gained professional exposure while serving for over 7+ years in the Marketing Field, Proven and Verifiable Track record of building new business, securing customer loyalty, and establishing strong relationships with external business partners.

EXPERIENCE

03/2016 - Current

Deputy Manager Marketing, Reliance Retail Ltd

Planning and Managing Branding, marketing communication and activations.

Responsible for Driving Footfall to the stores.

Launching new stores in the region.

Market Research to get customer feedback on products & services, pricing & promotions.

Competition Analysis.

Managing the marketing budget for the region and analyzing the ROI in various promos

Launch of Value Format Stores - SMART Bazaar, SMART Superstore, SMART Point

Launch of Premium Stores - Fresh Signature

Making extensive Marketing Plans for de growing stores and making those stores profitable

Responsible for Branding, VM of New Store Openings

Executing all VM campaigns on time throughout the territory

Vendor Management: Appointing new vendors, making PO and tracking their payment with NHQ

Handling 33 Fresh Signature Stores, 27 SMART Superstores, 21 SMART Bazaar, 181 Smart Point Stores all over NCR, Punjab & Haryana

03/2015 - 03/2016

Senior Executive, Vodafone South Ltd

Drive the Retail Channel for Sales & Revenues

Improve Store Profitability to help achieve the overall organization objectives

Improve revenue extraction of captive base through better base management, cross sell/upsell

Drive the Retail channel to enhance Acquisition, Base Management as well as reduction of churn

Drive profitability, customer experience, store efficiency and productivity

Eliminate Queues

Processes & Quality to deliver better customer experience

Follow/ Deploy standardized processes with zero deviation

Reduction of cost

Vodafone Red: Make Vodafone Store to be the channel of choice by delivering high quality execution across 360 degrees for the postpaid proposition

Vodafone Moments: Drive TNPS, monitor the same closely to help bring considerable improvements to better customer experience dramatically

Celebrate success and drive ownership across store team

M-pesa - Create a differentiation in the market by building the Mpesa proposition for our customers - bringing the bank to your wallet

Strengthen Store team capability by adhering to new hiring guidelines, coaching and fostering a culture of customer focus, openness & diversity

Use Vodafone moments as a key enabler towards this cause

Powerful and regular communication toward employee understanding and engagement with company goals, strategy and values

Drive the Sales Incentive Plan and Hi Flier in store to aid rewards and recognition

Understand the reasons of attrition and work on it consistently to bring this down by effectively engaging with the people and helping them earn rewards & recognition

08/2013 - 11/2014

Branch Marketing Manager, Jukaso Resorts Pvt Ltd, Holiday World & CDSO

Developing and Implementing Marketing Strategy & Plan

Planning the BTL marketing activities across all the cities of Punjab,Haryana, Rajsthan & J&K to get the Lead Generation of High-end Customers of the city

Activating new areas after understanding the potential and analysis of the Catchment

Tie-up with Companies like BPCL, HPCL, IOCL and Malls, High end showrooms & Restaurants

Tapping the untapped areas and potential cities through various customer engagement activities and by touching them at various points like Clubs, Malls, Hypermarkets, Petrol Pumps, Schools, and Corporate

Organizing Events & Engagement activities for the HNI Customers getting them executed through Vendors / Event Management Companies

Organizing events for building rapport with customers/ community with the help of events management companies

Driving 95% business through Marketing Activities

I.e

DGAs and Engagement Activities

Ensuring the LOW CPS to not to exceed from Marketing Budget allocated by Corporate

Ensuring the Communication flow sent by the corporate to the Bottom Line

Calculating ROI and efficacy and efficiency of marketing plan

Tracking all the operational expenses and Marketing Expenses of the Branch including salaries of employees.

08/2012 - 08/2013

Venue Marketing Manager, Mahindra Holidays & Resorts India Ltd, Mahindra

Handling Two Channels: Holiday World & CDSO

Responsibilities:

Brand Promotion

Outdoors - Hoardings and Bill Boards

Mall Branding, Club Branding, Cinema Branding

Mailers, SMS Shots, Social Media Marketing

Participation in Exhibitions, trade fairs, live shows

Engagement Activities in Clubs, Mall, Societies, Schools

Public Relations and Relationship Marketing

Sales Promotion

Customizing special schemes and incentives to boost sales

Special offers for the customers to generate corporate sales

Special festival offers on festivals to get the maximum sales

Analyzing the need and then offer product acc to the need of customer

Organizing customers meetings to generate fresh leads from existing customers

Launching HFRP Schemes at branch level

Vendor Management

Exploring and appointing potential vendors for Execution of Events, Activities

Checking the credentials and Potential of Vendors

Managing the payments of all the vendors of Punjab & Rajasthan

Team Management

TME & OPC Management

Hiring of OPC & TME

Training and Motivation

Reporting: Ensuring the proper flow of Data from all the activities, Tour flows to the venue & Mobile Holiday World

01/2011 - 07/2012

Manager Marketing, Big Bazaar - Future Value Retail Limited

A venture of Future Group, Planning the BTL marketing activities to increase customer footfall to the stores getting them executed through a Vendors / Event Management Companies

Also monitor the ROI by measuring the impact on the Operational Parameters

Planning the Outdoor campaigns, deciding the location of hoardings/uni-poles etc to attract maximum eyeballs for the brand

Coordinating with the PR agencies for media coverage of various campaigns and organizing Press Conference/ media events

Generating additional revenues for the stores through selling branding space within the stores (SOH) and Gift Vouchers (GV's)

Getting the national/ zonal level marketing plans implemented in the Store

Coordinating with the vendors & agencies for developing marketing collateral

Conducting Market research to understand the ever changing customer needs

Competition mapping by price benchmarking and monitoring their marketing activities; to design counter-strategies whenever required

Tie-ups with corporate for institutional sales and cross promotional activities

Tie-ups with FM channels and local/regional TV/Cable Channels for events and OB activities

Planning CSR initiatives and ensuring media coverage of the same

Customer Service Management - Understanding the problems/grievances of the customers as shared by them at the Customer Service Desk (CSD) and sharing the same with the ops team

Organizing Customer Meets (Focus Groups) for better understanding of the problems faced by the customers and helping the ops team to raise the customer-service levels.

04/2009 - 07/2009

Management Trainee, S.E.B, Future Group, Chandigarh

Did market research (Catchment Study) for the upcoming store of Big Bazaar in Bathinda

Explored the efficacious and cost efficient ‘marketing communication' tool in the town

Helped in recruiting the team of 60 staff members for the upcoming store

Customer profiling and perceptual mapping of customers of Big Bazaar, Zirakpur

Minor Project Details

A project titled BIG BAZAAR the biggest retail chain in INDIA (SS4D)

A project titled EVENT management DANIK BHASKAR JALSA at Chandigarh

15 days project titled Exchange Mela at BIG BAZAAR the biggest retailing chain in INDIA

A project of NEW SOAP LAUNCHING product in INDIA at Chitkara University

Rural Market visit based on consumer behavior

Academicals Accolades

Received 1st prize in Marketing Project by the Zonal Sales Head of Punjab & Haryana of Airtel

Received 2nd prize in Business Communication Competition from CEO of EVAM

07/2006 - 03/2008

Collection Coordinator, BHARTI AIRTEL LIMITED

Efficiently handled Collections of Bathinda Zone covers 4 districts & geographically scattered in 130 Kms (Collectable Revenue is 6 millions) and All Segments of Collection i.e

0” Bkt, “30” Bkt, Corporate Collection & Recovery Cases

Mentored Team of 19 members which includes 2 Coordinators, One Backend Exe

7 field executives and 19 tele caller from 2 Collection Agencies

Managed Training of all FOS to aware about the new processes of Organization.

06/2005 - 06/2006

Sales Coordinator, Hutch, Barnala – Punjab

Mentored team of 7 members – SE-6, ME-1

Competition analysis to fine-tune the business strategies & networking with reliable dealers and agents, resulting in deepening market penetration & broadening brand presence & thereby achieving the sales target within specified time.

Expert in tracking market dynamics and drawing inputs to realign tactics/strategies to counter competition and gain fresh business while retaining key clients.

Planned and conceptualized various strategies to achieve business goals aimed towards the growth in business as well as profitability by motivating Sales force, maintaining customer relations.

02/2005 - 06/2005

Team Leader, COMPETENT SURVEYOR PVT LTD, Airtel, Chandigarh

CORE QUALIFICATIONS

Business Development

Revenue Growth & Profitability

Opportunity Identification

Performance Improvement

Market Penetration

BTL Marketing

Brand Promotion

Sales Promotion

EDUCATION

2011

MBA, Marketing

Chitkara University, Baddi, HP

GPA: 7.56

2008

B.Sc, IT

Sikkim Manipal University

GPA: 65.45

2003

P.S.E.B

GPA: 54

ACCOMPLISHMENTS

Best State Marketing Award for New Store Opening by CMO in Feb 2020

Best State Marketing Award for BTL Activities in Jan, 2019 by CMO

Best Venue Marketing Manager Award by CSO in April 2013

Best Venue Marketing Manager in Q2 & Q3, 2012 across India

Best Target Achievement in terms of QMT, Sales across India

100% Marketing Plan Execution in 1st week of every month

Best Target Achiever in terms of CE, Sales, SOH

Best Collections in Zero Bucket obtained Rank # 1 in Bathinda Zone

Received Appreciation Award from ZCSD 3 times (Mr. Abhishek Sinha)

Improvement in 30 + Bucket Collection by 100 %

Performance in Recovery Cases (Deactivate Collections) has in increasing %age by 5 % month on month.

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