Account Manager
Resume:
DILETTA
MARCHI
ACCOUNT MANAGER
PROFILE
Communication professional with 15-
years automotive expertise and
passionate about advertising.
Long-term international exposure,
both with European Countries and
with other Regions.
Increasing level of responsibility, up to
current full campaign program
management.
CONTACT INFO
DETROIT METROPOLITAN AREA,
USA
PHONE
ITA
US
EMAIL ADDRESS
ad0zs3@r.postjobfree.com
EXPERIENCE
Leo Burnett (2009 – Present) 14 years
ATL and BTL Account Manager
Client Relationship Management: Build and maintain strong relationships with clients, serving as their main point of contact within the agency. Understand their business objectives, marketing goals, and challenges to effectively address their needs.
Account Management: Oversee all aspects of client accounts, including project management, campaign
execution, and budget allocation. Ensure timely and successful delivery of projects while meeting client expectations and objectives.
Business Development: Identify opportunities to expand and grow existing accounts by upselling additional services and solutions.
Strategic Planning: Collaborate with clients to develop strategic marketing and advertising plans aligned with their business objectives. Provide insights and recommendations based on industry trends, market research, and competitor analysis.
Campaign Execution: Work closely with internal teams, such as creative, media, and production, to develop and execute marketing campaigns that align with client objectives. Coordinate project timelines, deliverables, and budgets to ensure smooth execution
Contract and Budget Management: Negotiate and finalize client contracts. Manage client budgets, monitor spending, and provide accurate financial forecasts.
Communication and Presentation: Communicate agency capabilities, proposals, and campaign strategies effectively to clients through presentations, meetings, and written communications. Tailor communication style and content to various stakeholders.
Team Collaboration: Collaborate with internal teams, such as account managers, creative directors, and project managers, to ensure seamless execution of client projects. Foster a positive and productive work environment.
Industry Knowledge and Trends: Stay updated on industry trends, emerging technologies, and best practices in marketing and advertising. Share insights and knowledge with clients and internal teams to drive innovation and deliver exceptional results.
- International coordination between ex- FCA HQ and Local Agencies/Markets, both from Turin and as resident account manager in FCA Shanghai HQ. Communication strategy assessment, positioning and analysis of media plans. Daily support to local agencies and campaign implementation control. Evaluation of ATL proposals, master materials management, internal tool cross fertilization.
- Catalogues development.
My Clients over the years:
o ALFA ROMEO HQ brand content (2023)
o EMEA HQ Major and minor markets – Fiat, Fiat Professional, Abarth (2020 - 2022)
o EMEA HQ – Catalogues and BTL assets - Fiat (2016-2020) o EMEA – Major and minor markets - Fiat (2015-2016) o APAC – China, India, Japan, Korea, Asean, Australia - All Brands (2014/2015)
o EMEA – Major markets - Fiat (2012-2014)
o Overseas and Importers Markets - Fiat (2009-2011) Fiat Group Automobiles (2008 – 2009) 1,5 years
ATL Account – Brand FIAT
European Markets
16 Countries in Europe, both Majors and Minors
- ATL coordination activities for major and minor markets: collaboration for the realization of the Monitor TV
campaigns, assistance in making presentations, contribution to the organization of CommComm of 17-18 Sept 2008
(Communication Committee), maintenance of accounting activities about Fiat communication spending. Good SAP
knowledge.
- Monitoring and analysis of the media plan
- Local websites control
SKILLS
- Drives for results. Positive attitude with ability to face a deadline/driven enviroment, on both proactive and reactive basis. Continuously learns, actively develops and coaches others.
- Gets results through self and others, builds constructive and effective relationships, team player with proven successfully work.
- Stretegic thinker and problem solver
- Languages: Italian native speaker, fluent English. EDUCATION
Master’s Degree in Business Communication (2006-2008) La Sapienza University – Rome – 110/110 cum laude
Major Business Communication, Marketing & Advertising Bachelor’s thesis in Media Planning for the ONLUS
Bachelor’s Degree in Science of Public and Organisational Communication (2001-2005)
La Sapienza University – Rome – 100/110
Major Business Communication, Marketing & Advertising Bachelor’s thesis in Women Business Communication.
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