MELANIE DAVIS

ad0zl3@r.postjobfree.com 661-***-**** Sun Valley, CA 91352

Qualified Marketing Executive with 15+ years of experience in concert marketing. Proven successful at event marketing and working closely with clients to closely manage marketing projects and realize profitable outcomes. Expert in strategizing company growth and monitoring new business technologies and markets closely. Skilled leader and project manager.

• Industry Trends

• Project Requirements

• Creative Solutions

• Excellent Memory

• Client Relationships

• Staff Management

• Team Meetings

• Client Support

• Critical Thinking

Apr 2013 - Jul 2022

Head of Tour Marketing

ICM Partners

• 9 yrs 3 mos

• Greater Los Angeles Area

• Created the tour marketing department

Grew the job's responsibility to include all aspects of client tour launches including, but not limited to, sponsored presales, VIP ticketing programs to increase the client's bottom line, and expanding the clients' access to national digital campaigns

•

• Oversaw a staff of 2

Responsibilities included oversight of all tour and concert marketing for ICM Partners clients in the US and internationally

•

This included working with clients to create on sale marketing and ticketing letters to distribute to buyers, creating marketing collateral, planning on sale

campaigns, reviewing and hiring VIP ticketing

companies on the clients behalf, and reviewing

marketing plans with the client market by market

•

• On the buyer side, worked with local marketers to get PROFESSIONAL SUMMARY

SKILLS

WORK HISTORY

marketing collateral delivered to them, review and approve marketing plans, and facilitate all requests for artist participation market by market

Oversaw the marketing material files for agents and their assistants in order to ensure that the correct material was distributed.

•

Apr 2008 - Jan 2013

Head of Tour Marketing

Azoffmusic - City Of Los

Angeles, CA

• 4 yrs 10 mos

Oversaw concert marketing for clients at azoffmusic management

•

The roster of artists included the Eagles, Van Halen, Steely Dan, Dukes of September, Christina Aguilera, Lindsey Buckingham, and Gavin Rossdale

•

Responsibilities required close contact with talent agencies and promoters while generating advertising collateral, approving marketing plans and campaign timelines

•

Excellent knowledge of booking and box office

priorities was necessary in order to make sure all marketing campaigns benefitted the bottom line of

the artist, agent, and promoter.

•

Nov 2004 - Mar 2008

VP Marketing

Nederlander Concerts

• Los Angeles Area

Ran the marketing department for Nederlander

Concerts and oversaw a staff of 7

•

Responsible for the planning and execution of

advertising and promotional campaigns for artists

appearing at the Greek Theatre Los Angeles, the

Pantages Theatre, the Grove of Anaheim and other

regional venues

•

Also worked closely with the executives at

Nederlander Concerts in order to provide new market information and the status of the concert industry market by market as the company expanded outside

the Southern California concert business.

•

Jul 1989 - Oct 2004

SVP Marketing

Live Nation Entertainment - San

Francisco, CA

Was the senior marketing VP for the western region of Clear Channel Entertainment (now Live Nation)

•

Was responsible for communicating company

programs and policy for California, Oregon,

Washington, Arizona, Colorado, and New Mexico

•

Also ran the marketing department of the San

Francisco promoter office and oversaw a staff of 8

•

• Concerts booked and marketed out of this office

included Sacramento, Reno, Las Vegas, Portland,

Seattle, and Spokane.

Jun 1986

Bachelor Of Arts: History

University of Colorado At Boulder Boulder, CO

EDUCATION

Contact this candidate