CE Carol Ehrlich

Brandon, Florida ***** 813-***-**** ad0zak@r.postjobfree.com

PROFESSIONAL SUMMARY

Life has provided many opportunities to work in the top fields of Communication and servicing the most demanding personalities. These challenges have made me excel and empowered me with the talents to tackle anything. To listen and communicate is key in life. My goal is "to be good at something special and do it so well that it impacts many".

I specialize in communication and production. Listening to the clients' needs and producing the best result within the marketing-advertising-direct mail and promotional branding industries.

ACCOMPLISHMENTS United States Air Force

1979 - 1986

SKILLS Program oversight

Revenue Growth

Marketing Expertise

Project Management

Strategic planning

Negotiation

Business Development

Budgeting

Attention to Detail

Multitasking Abilities

Tenacity

U.S.A.F Veteran

WORK HISTORY PRESIDENT 10/2008 to CURRENT

Maverick-Foster, Inc. Brandon, FL

Daily responsibilities to include prospecting new business through participation in events and initiating communications with prospective clients via phone,email and other media platforms. Managed costs and billing and resolved financial discrepancies effectively through organizational management of account information using Quickbooks and/or Excel software.

- Setup and Attend meetings to promote brand and build rapport with prospects and clients.

- Conducted research on emerging trends within industry and capitalized on finds to develop new products, services and strategies. Provide project management oversight for clients to ensure optimal production, cost effectiveness and overall perfection of final product outcome.

Improved supply chain to reduce materials costs and optimize distribution. Managed divisional marketing, advertising and new product development.

VICE PRESIDENT 10/2002 to 10/2008

Maverick-Foster, Inc. Tampa, Florida

Oversaw all production and material sourcing to identify any issues and implement successful solutions.

Spearheaded each project providing creative strategies and cost estimates for each project.

Collaborated with senior management to develop strategic initiatives and long term goals.

Drove short-term and advanced promotional initiatives and planning processes.

Demonstrated proficient leadership skills to motivate employees and build competent teams and assist in sales goals.

Established performance goals for department and outlined processes for achievement.

Used market insights to capitalize on key business opportunities for new advantageous partnerships.

Monitored industry trends, keeping current on latest changes and competition in industry.

ACCOUNT COORDINATOR 11/2001 to 04/2002

DynaMedia Of America Tampa, Florida

Prepared, filed and retrieved sales-related documents such as contracts. Addressed all customers' needs and requirements to complete projects and ensure client satisfaction.

Assisted account managers and internal teams to facilitate proper pre-and post-sales service.

Creative planning, content editing and overall production management of client projects to include radio, television and print mediums. Monitored campaign performance and collaborated with internal teams to optimize campaigns and identify underperforming accounts. Facilitated weekly status reports and project schedules to ensure deadline compliance of all projects.

Supported Managers of Marketing staff to create prototypes, ads and PowerPoint presentations for new business presentations. Managed costs and billing and resolved financial discrepancies effectively through organizational management of account information using Timesheet software.

Coordinated meetings, calls and demos for account management team. MARKETING DIRECTOR 07/2000 to 10/2001

Crystal Motor Car Company Crystal River, Florida Responsible for Chevrolet and Chrysler-Dodge automotive brands. Initiated new branding strategies to increase overall traffic and sales from surrounding counties.

Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Media buyer of all radio, print and broadcast for increased branding and driving automotive sales.

Media creative and coordination with Marketing Managers of local newsprint and broadcast facilities to create newspaper advertising and script writing for weekly advertising radio-television campaigns. Produced and distributed advertising information weekly to sales staff during management meetings to review advertising objectives to ensure sales staff interaction and awareness of campaign and objectives. Arranged and coordinated all event planning to increase marketing and branding initiatives in the community.

MARKETING COORDINATOR - CUSTOMER SERVICE 03/1995 to 06/2000 Ferman Motor Car Company Tampa, Florida

Hired to form a cohesive marketing strategy amongst 14 dealerships covering 18 brands and assisting 8 General Managers.

Organized logistics for marketing and proposal strategy meetings. Assembled and coordinated marketing materials preparation, printing, binding, shipping and delivery.

Tracked and reported on marketing campaign responses. Worked with vendors to complete projects according to schedule and specifications.

Answered general marketing department inquiries by email, phone and mail.

Utilized market trends and target audience statistics to effectively and appropriately market products.

Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.

Maintained complete database of files, contacts and project materials. Coordinated resources to craft marketing plans for product launches and events.

Planned and executed internal and external marketing events. Led design department of company and created marketing collateral for clients. Followed up with all customers regarding their service appointments to ensure satisfaction and/or to handle any problems that arose from that visit. Provided action needed to resolve. Increased CSI rating from 35% CSI to 98% CSI (Customer Service Index). Wrote and prepared creative assets by applying excellent communication, project management and planning abilities to produce crisp, fresh collateral.

Managed team calendars and scheduled events for multiple staff members.

Proofread marketing documentation to check for spelling, grammar and syntax errors.

Wrote copy that maintained compliance with corporate and legal guidelines.

Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings. Sourced vendors for services such as video production and materials to complete marketing objectives.

Set up, completed and tracked customer surveys for local, regional and national campaigns.

EDUCATION NCO Leadership School, U.S.A.F., San Antonio, TX 1985 High School Diploma 08/1979

Forest High School, Ocala, Florida

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