William Betterton Cell: 206-***-**** Email: ad0ypd@r.postjobfree.com

Professional Summary

Experienced Project Manager / Business Development Leader / Area Portfolio Manager with a demonstrated history of working in the property development and real estate industry. Skilled in Business Development, Financial Analytics, Contract Negotiations, Organizational Planning, Project Management, Lease Administration, Recruitment and Compliance. Strong marketing and business development professional with a Bachelor's degree focused on International Business.

Core Competencies

Operational Development

Business Development

Marketing

Financial Analytics

Contract Negotiations

Organizational Planning

Engineering and Technically Adept

Project Manager

Portfolio Management

Construction Management

Experience

Cadence Builds Seattle, WA 2023- Present

Business Development & Project Manager

Provide leadership and to establish and maintain effective and harmonious working relationships with all those involved in the project, particularly with the Owner and the Architect

Create and follow a timeline of the projects from start to finish and ensure that it stays on track throughout

Acquire all licenses and permits from the city and county ordinances required for all aspects of each project

See that all drawings and specifications are examined, prior to beginning construction, for design deficiencies, impractical details and possible code violations, and through a meeting with the Architect, bring them to a resolution

·Actively pursuing, building, and maintaining relationships in the industry and community to generate and enhance construction business opportunities

·Developing and defining sales and marketing strategies

·Proactively assembling and analyzing relevant market and industry data as required

·Preparing financial projections and sales targets in collaboration with the Cadence Builds executive team

·Developing relationships with targeted developers, architects, contractors, and market influencers in the local market

·Responding to client Requests for Information, Quotations, and Proposals while meeting strict deadlines

·Developing proposals for RFPs/RFQs, closing deals, and negotiation of contracts

·Creating estimates as required and prepare time, cost and labor budgets

·Researching and reviewing trade offerings and creating bid packages for sub trades and vendors

·Analyzing quotes and negotiating best pricing for subcontractors and suppliers

·Attending events such as exhibitions and conferences

·Preparing sales presentations and participating in sales meetings

·Budget preparation and cost review from start to finish to ensure the build is within financial guidelines

·Manage and oversee all facets of the construction process of new and renovated projects from start to finish

·Provide bids from subcontractors and coordinate updated pricing for upcoming projects

·Work with LNI to ensure a safe and secure work environment

·Provide weekly organizational charts and timeline of project in lieu of changes

·Travel to and from various jobsites to gather information of how project is progressing

·Study and execute proper city codes and job permitting as required by city ordinance

RGC, LLC Seattle, WA 2019-2022

Director of Business Development, Marketing and Project Management

·Train and development of staff including 32 managers, sales and marketing personnel.

·Report on 100+ phone calls weekly, 40 face to face client visits and email corresponding clients as needed.

·Average sales closing ratio of 32% on a quarterly basis.

·Quarterly NOI of $2 Million in average sales growth from previous quarter earnings.

·Lead business development, advise and bidding efforts and other marketing plans for RGC, LLC.

·Identify, vet and manage multi-family renovation bid opportunities

·Advise RGC, LLC CEO and COO on potential bid opportunities throughout all western Washington.

·Review general bid conditions, schedule, scopes of work, site logistics, and other information needed to produce competitive bid packages.

·Produce weekly executive summaries that summarize scope, profitability and risk associated with each bid.

·Develop and produce detailed pricing and cost estimates as well as any project required documents or plans

·Develop relationships with key clients, sub-contractors, and suppliers.

·Maintain a relevant cost database for all projects bid and updates to buyers with changes to material cost.

·Negotiate with key sub-contractors and suppliers.

·Travel as required for customer outreach, site visits, pre-construction meetings, data gathering, and project support.

·Responsible for leading all meetings, interviews, site meetings, manager meetings, staff meetings, sub meetings and all other work related meetings.

·Ensure clients are continually updated on job status and are comfortable with due dates.

·Measure metrics of profit margin on all working jobs and ensure profit and deadlines are met.

AMLI Residential-Greystar Residential Seattle, WA 2014-2019

Area Community Manager

·Managed and oversee the entire operation of AMLI Development Owned assets in South Lake Union & downtown Seattle, WA.

·These developments have awarded me the opportunity to curate and execute successful lease-ups within AMLI, hitting 90% occupancy in less than 1 year. Both properties have been showcased in various platforms including Seattle Times and Seattle Met Magazine with accolades of being one of Seattle’s premiere communities.

·Train and develop a staff of 27 professional office staff & maintenance personnel.

·Weekly investment calls with Goldman Sachs investors to discuss budget and council team on financial strategies.

·Full-service accounting and book keeping of all fiscal platforms including forecasts and reclass/accruals.

·Work closely with development, senior management and ownership to execute strategies to ensure a successful completion of stabilization.

·Implement marketing strategy with PR firm to attract proper targeted customer.

·Client and vendor relations expert, working first hand with maintenance to ensure a smooth warranty transition.

·Develop contract strategies for the building as direct resource to maintain the inner workings of the property from tenant satisfaction and cleanliness to building functionality.

·Work closely with construction management from start to finish of the project.

·Completion of 2019 budget and preparation of fiscal planning for upcoming projects.

·Manage the timeline of all upcoming inspections and property improvements.

·Utility billing management of both residential and retail clients.

Senior Lease-up Community Manager

Operations:

Operate financially within the approved budget.

Oversee the management and full development/lease up of 4 brand new Seattle Highrise/Midrise developments in Greater Seattle.

Ensure that all rents are collected when due and posted in a timely manner. Perform evictions, utility cut-offs and landlord liens, as required on delinquent rentals.

Provide leadership and direction for all on-site employees under my supervision, which includes but not limited to: effective employee relations, compliance with employment law; ongoing training and motivation for staff. Ensure regular coaching, counseling and performance evaluations for all staff members.

Recruit qualified candidates for employment; includes prescreening, interviewing, selecting and selling to top candidates

Maintain records on all aspects of management activity on a daily, weekly and monthly basis. Generate various reports as required. Conduct market surveys monthly and provide trend report information

Implement, design and maintain a resident retention program, i.e., resident referral program or social activities. Analyze, assess and follow up to Kingsley Index for overall customer satisfaction.

Ensure that all personnel respond to resident service requests or complaints in a timely, efficient and courteous manner. This includes helping residents and prospects before, during and after leasing an apartment, utilizing company 10 Service Standards.

Follow policies and procedures to maintain consistent property operations. Ensure that team members understand and can implement policies.

Maintenance:

Perform physical inspections of the property and verify condition of vacant apartments. Coordinate with maintenance and make-ready staff to ensure timely recondition of apartments after move-out.

Ensure Preventative Maintenance Programs are effectively implemented

Provide constant vendor/contractor communications concerning work scheduling, billings, vendor relations and certificates of insurance. Approve and submit all invoices to corporate office for payment.

Ensure that all property personnel operate within OSHA (Occupational Safety & Health Act) standards and company safety policies at all times. Have thorough knowledge of Fair Housing laws; ensure through constant supervision and review that all personnel are in compliance with those regulations.

Marketing and Merchandising:

Partner with Regional Marketing Manager and the marketing department as needed to develop and support marketing programs that meet property performance objectives and ensure maximum cost effectiveness and results:

Implement marketing programs and strategies to reach the targeted customer.

Successfully drive qualified traffic to property and secure net leases and renewals.

Ensure consistent compliance with the company brand image and guidelines in every aspect of marketing the community – cleanliness and maintenance of community, leasing office, amenity areas, common areas, models and any community PR or neighborhood events.

Miscellaneous:

Perform variety of duties as required, including but not limited to:

Back up/assist colleagues and associates as appropriate, including weekend work

Participate in and encourage support of volunteer activities

Regular, in-person attendance required; schedule should reflect normal office hours

Demonstrate commitment to company mission, vision and values

Report any unusual circumstances regarding the residents or the property to Regional Management. Monitor all problems that may be handled by staff members.

Alliance Management Seattle, WA & Atlanta, GA 2010-2014

Property Business Management

Attracts tenants by advertising vacancies; obtaining referrals from current tenants; explaining advantages of location and services; showing units.

Accomplish financial objectives by collecting rents; paying bills; forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective action.

Maintain property by investigating and resolving tenant complaints; enforcing rules of occupancy; inspecting vacant units and completing repairs; planning renovations; contracting with landscaping and snow removal services

Design Within Reach Atlanta, GA 2009-2010

Studio Account Executive

Coordinate with regional sales goal of Corporate and Retail sales objectives

Cold call 25 new prospective clients each day

Establish rapport with both local and national Interior Design firms

Set-up Marketing campaign on a monthly basis, which includes visual display lay-out and studio presentation

Worked closely with clientele to create sound spaces cohesive with live/work functionality

Kinetix, LLC Dunwoody, GA 2006-2009

Practice Director of Marketing & Sales

Led a team of 15 Sales and Marketing Representatives toward a combined goal of 36% GP and 5,000 newly marketed hours

Responsible for attending 15 client face to face meetings weekly with representatives

Actively contributed 40 sales calls daily with a total of 5 personal visits with the CEO

Attained 583 active and new customers by the completion of 4th quarter

Adecco Corporation Duluth, GA 2004-2006

Branch Manager

Maintain an active sales focus of 2 new transactional accounts per week, with annual revenue of $5.2 million for the local northeast Georgia market.

Complete a total of 50 in person sales calls and 150 telephone sales calls weekly

Consistently learning new sales strategies and attending group forums for developing a powerful sales focus

Leading sales representative of top 50 branches in the North American market for Adecco Corporation

ELE, Inc. dba Trojan Labor Marietta, GA 2000-2004

Branch Manager

Established a leading sales record by consistently increasing revenue to a $3 million-dollar annual run rate.

Business mix of 80% Light Industrial and 20% Labor.

Assist customers to obtain temporary/ permanent employees for light industrial job placement.

Liaison between customers and employees in all necessary facets.

Process payroll for all temporary and permanent staff.

Supervise and review all Accounts Receivables.

Work in conjunction with Workers Compensation to facilitate proper risk management therapy.

Coordinate all weekly billing and invoicing for clientele.

Schedule all assigned positions in an organized format.

University of North Carolina at Greensboro Greensboro, NC 1998-2000

Human Resources Administrator

Reviewed and entered qualified job applications for UNC Greensboro campus employees.

Regularly maintained I-9 information into an organized filing method.

Verified documentation of new and current applicants.

Worked in conjunction with Social Security Administration to validate proper identification.

Education

University of North Carolina at Greensboro Greensboro, NC

B.S. of International Business

Adecco University (Sales and Operations Training) Melville, NY

Certificate of Accomplishment

Computer Skills: Proficient in Microsoft Word, Excel, Outlook, and Power Point; Business Wise Software; ACT Software; ConCur; Specialty in numeric formatting; Type 50 wpm, Yardi, OneSite, Entrata, Lead2Lease, Mobile Doorman, Kingsley, Modern Message, Smart Contractor, SalesForce, SAP, Assana, Buildertrend.

Honors and Achievements

2000 People Action Award

2001 People Action Award

2002 People First Award

2005 Adecco All-Star Award

·2010 Alliance All-Star Award

·2011 Alliance Top Sales Performer

·2012 Alliance People’s Choice Award

·2015 Lease-up Community Manager Award Winner

·2015 $1 Million Club Award Winner

·2017 Lease-up Community Manager Award Winner

·2017 $2 Million Club Award Winner

·2017 Office Team of the Year Manager

·2018 Property of Year Emerald Nominee

·2018 AMLI Team Performance Winner

Additional Coursework and Education

Fluent in Spanish language both spoken and written

Vice President of Theta Delta Chi Fraternity- University of North Carolina at Greensboro

Contact this candidate