ELAHE ALAM

ad0yfy@r.postjobfree.com 281-***-**** Houston, TX https://www.linkedin.com/in/elahealam EDUCATION

RICE UNIVERSITY, JONES GRADUATE SCHOOL OF BUSINESS HOUSTON, TX Master of Business Administration (MBA) May 2023

Focus on Product Management, Entrepreneurship, and Strategy UNIVERSITY OF HOUSTON HOUSTON, TX

Bachelor of Science, Digital Media (BS) & Bachelor of Science, Organizational Leadership and Supervision (BS) May 2015 Minor in Supply Chain & Logistics Technology

EXPERIENCE

PRKCAR Early-Stage Startup providing SaaS & Hardware Parking Solutions for Building Smart Cities HOUSTON, TX Product Marketing & Business Development Lead (Founding Member) 2023 - Present

• Utilizes a user-centered design approach to craft intuitive and visually captivating mockups and minimum viable products (MVPs), driving early adoption and providing insights to shape the product roadmap.

• Collaborates with key stakeholders, including the Founder and Lead Product Owner, to define customer personas to achieve product-market fit by analyzing market research, customer interviews, and competitive analysis.

• Develops and implements strategies for product development, market positioning, and user acquisition to build a customer base and deliver an exceptional product.

• Delivers business strategies that shape the business model and identify new revenue streams to drive business growth and profitability.

AMAZON Marketplace/Platform: Amazon Fashion Canada SEATTLE, WA Senior Vendor Manager MBA Intern Summer 2022

• Conducted an in-depth data analysis of the Canadian fashion retail market by leveraging SQL, internal data, and third-party research, discovering $5M in untapped growth prospects.

• Developed a comprehensive three-year strategy for the Amazon.ca Retail market, which outlined tactics to improve user experience (UX), optimize and personalize systems, drive engagement, and capitalize on untapped revenue. NEURALOG B2B SaaS & Hardware, Well Log Scanning, Printing, & Digitizing in Petroleum Industry HOUSTON, TX Senior Product Manager, Growth 2021 - 2022

• Owned the product lifecycle and roadmap, including a rebranding and repositioning, resulting in a 15% increase in customer retention and a 20% expansion in their target market.

• Executed the product vision by defining the market positioning, value proposition, and target customers, leading to a 40% increase in qualified leads and a 12% market share gain.

• Evangelized the product launch through the creation of sales and technical assets, including product crossovers, videos, case studies, and product demos, which drove an 18% increase in upsell revenue within nine months.

• Led cross-functional product team meetings (Engineering, Designers, Sales) to develop product-specific go-to-market (GTM) strategies to expedite product launch and generate product demand. REFUND RETRIEVER, LLC Startup providing B2B SaaS Platform for FedEx, UPS, and Amazon Invoice Auditing HOUSTON, TX Product Manager, Marketing, & Business Development 2016 - 2021

• Conducted product-specific user research and analyzed customer feedback, resulting in higher satisfaction of 15%, successful implementation of 20+ product features, and a 30% boost in monthly active users.

• Developed product positioning differentiation, resulting in a 50% increase in annual recurring revenue (ARR) within two years and establishing the company's position as an industry leader.

• Collaborated cross-functionally to update the user onboarding process to improve customer retention, resulting in a 28% reduction in customer churn, an 18% increase in customer lifetime value (LTV), and a 15% growth in customer referrals.

• Implemented a continuous search engine optimization (SEO) strategy that delivered a 36% increase in search engine rankings, heightened organic visibility, and a surge in annual revenue within one year. PHOTOGRAFIX PRODUCTIONS Digital Media Marketing Consulting and Event Management Company HOUSTON, TX Founder, Event Manager, Digital Marketer 2009 - Present

• Performs in-depth market research and competitor analysis to identify new opportunities and trends, by crafting data-driven marketing strategies that have led to an increase in brand awareness, customer acquisition, and revenue growth.

• Fosters strategic partnerships with influencers and content creators through creator-generated, captivating brand stories, resulting in over a 50% increase in engagement.

ADDITIONAL INFORMATION

Nationality: U.S. Citizen, no sponsorship required Online Professional Development: LinkedIn/Udemy courses on Python; SQL; AI (machine learning, deep learning, and computer vision) Certifications: Adobe Photoshop, Google Display Ads, Google Search Ads Skills: Adobe Creative Suite, WordPress, Salesforce, Pardot, Zoho, Jira, Confluence, Asana, Agile Methodologies

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