Marc A. Resnick

** ********* ****, **** ********, CT 06107

973-***-**** ad0ybf@r.postjobfree.com

SUMMARY

20+ year marketing/sales professional with content development experience, including photography, video production and writing/storytelling. Innovative thinker/problem solver in digital strategy, social media, brand management as well as support functions (media planning, CRM/behavior modification, influencer programs and online promotions.

CONTENT STRATEGY/ DEVELOPMENT EXPERIENCE

MARC RESNICK & ASSOCIATES (Consultant) 2008 – present

Communications/Content Developmen/Photographer/Videographer

Developed marketing strategy/content (writing, graphic design, photography, social media and media placement) as well as developing independent video/film projects (Online portfolio: Facebook.com/marcresnickphotography)

Developed Alumni magazine/Facebook campaign in tandem with school’s 75th anniversary fund-raiser

Coordinated campaign to increase Facebook membership among enrollees in national education organization.

Managed marketing budget, including sponsorships and outdoor advertising for local b-to-b

Directed, wrote, produced, casted and edited short film based on my feature film spec screenplay.

H&R BLOCK (2 Seasons) 2009 – 2011

Social Media/Digital Advertising Specialist (New York Region)

Promoted from tax preparer in local office (2009/2010) to social media specialist in District office (2010-2011). Assisted Regional Marketing Director and staff on digital advertising, social media and special projects.

Developed and received managements approval for influencer program, using the vendor, BuzzAgents.

JOHNSON & JOHNSON INC./McNeil Consumer Healthcare 1998- 2007

(previously Pfizer Consumer Healthcare/Warner Lambert)

Manager, Relationship and Interactive Marketing

Held Mgr, Consumer Promotions position from 1998 to 1999 and Mgr, Ecommerce position from 1999 to 2000.

Led content development efforts for portfolio email communication efforts, including negotiating cost-per-acquisition buys, increasing brand purchases by 32%. Managed creative development, cross-functional integration and regulatory review for Personal Care brand’s websites and corporate pages and two branded behavior modification programs.

Initiated the development of holiday ecard program, including creating dozens of pFortune Cookie branded :30 animated ecards and Health eFun cartoons, that went viral collecting a 10% new user acquisition rate.

Created and managed online sweepstakes (to generate email acquisitions) and daily instant win games (to increase database member retention) working with both third-party promotional vendors and brand managers.

Manage innovation projects, including a multi-branded kids gaming website and a multi-branded in-store/online loyalty program, including developing an RFP and getting brand and regulatory approvals.

FILM WORK 1990 - 1992

Various roles (Office Intern/Script Reader/PA/Actor

Assisted in pre-production and production roles within NYC independent film community.

Assisted in theatrical launch of BARTON FINK (Office intern for BEN BARENHOLTZ PRODUCTIONS)

Assisted in script analysis (script reader for FINELINE FEATURES/NEW LINE Cinema)

Assisted on set/in office PA for NY film productions (SOAPDISH, THE CABINET OF DR. RAMIREZ)

Worked as Background Actor on SOAPDISH and MALCOLM X Feature films

Marc A. Resnick (page 2)

973-***-**** ad0ybf@r.postjobfree.com

SALES/BRAND MANAGEMENT/ADVERTISING EXPERIENCE

NRG/BERKSHIRE HATHAWAY HOME SERVICES – Wallingford, CT 2021 - present

Real Estate Referral/Sales Associate

Provide referral/assist individuals in the house selling and buying efforts

ADT SECURITY SYSTEMS, CUSTOM HOME GROUP

Territory Sales Manager, Central/Eastern CT 2021- 2023

Sold ADT Security System Solutions to high-end home owners including personal security, fire protection, smart devices and video monitoring. Utilize Salesforce software for appointments and writing quotes.

Achieved corporate close rate goal (55%) consistently (selected Northeast “Closer of the Month” in 4/2022).

Generated unsolicited sales to new home buyers achieving Bonus three out of my six month training period.

LIBERTY RICHTER IMPORTS

Product Manager

Managed Wasa® Crispbread restage, reversing a sales decline to deliver double digit growth, and Isostar® sports drink direct-to-consumer effort targeting participants active in European sports.

CHURCH & DWIGHT COMPANY, INC.

Product Manager

Led cross-functional team on $45M Arm and Hammer® deodorizing products, delivering 32% of division profits, including Open Windows® deodorizer test market, exceeding planned share goal.

Assistant Product Manager

Analyzed sales movement in low-performing Arm and Hammer® Liquid Laundry markets and provided recommendations on promotional spending which increased sales in those markets by 10%.

WELLS, RICH, GREENE ADVERTISING, INC.

Media Planner

Managed media planning and print buying function for CPG, cigarette, financial and airline clients.

EDUCATION

Content Development Courses

Video Production - Digital Film Academy

Screenwriting - New School, NYU and Writer’s Boot camp, The Int’l Film & Television Workshop

Dreamweaver, Photoshop – School of Visual Arts

MBA, Marketing

Rutgers Business School, Rutgers University

Accomplishments/Awards: Participated in 3rd place team in General Motors National Marketing Competition

BA, Major: Business Administration/Accounting, Minor: Art/Art History -

Rutgers College, Rutgers University

Activities: Daily Targum photographer, Publisher of Rutgers Fraternity/Sorority Council’s bi-weekly newsletter

Accomplishments/Awards: Produced color wall poster/b&w flip-over coed calendar that received national/local press

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