Mark Goldman, MBA Atlanta, GA 404-***-****

ad0y24@r.postjobfree.com

https://www.linkedin.com/in/4markgoldman/

Senior Marketing Executive

Data Driven Marketing Strategies – Brand Innovation – Bold Brand Initiatives Accomplished, innovative senior-level Marketing Executive with extensive experience in formulating effective strategies to drive market growth on both client side and agency side. Proven ability to increase ROI, build brand awareness, and promote positive brand engagement through effective campaigns for global brands – and start-up/developing brands.

Areas Of Expertise

Creative Direction

Brand Architecture, Innovation

Product Launches

P&L Leadership

New Business Development

Omni-channel Marketing

Strategic Design

Global Outreach

Marketing Campaigns

Brand Building, Strategy

Team Building, Management

Design Thinking

Humanizing Brands

Budget Management

Consumer Journey Mapping

Professional Experience

JEWISH FEDERATION OF GREATER ATLANTA, Atlanta GA

(The primary philanthropic agency for the Atlanta Jewish community) SVP Marketing, 2021 - 2023

Responsible for a marketing team that serves as the internal ad agency for Federation affiliates, partners, and agencies, as well as the steward for the Federation Brand. Key Accomplishments:

• Initiated the repositioning of the 116-year-old brand to be more relevant for a new generation of donors.

• Created a new brand strategy and operational marketing plan.

• Conceived and published a first-ever online magazine – Generosity – dedicated to celebrating the stories of people with a connection to Jewish Atlanta who work to make the world a better place. ONGEV, INC, Atlanta GA

(Digital healthcare start-up)

Chief Marketing Officer, 2019 - 2021

A founding partner of Ongev, an interactive digital navigation and research tool that empowers patients to simplify and manage their healthcare journey.

Key Accomplishments:

• Created brand positioning and go-to-market plan targeting small businesses.

• Developed an interactive patient and customer portal/website

• Initiated a multi-level content strategy and social marketing plan SCOUT, Atlanta GA

(CPG ad agency)

President & Chief Strategy Officer, 2013 - 2018

Devised and drove highly effective strategies for the consumer division of an integrated marketing services group to achieve growth of 20+% year-over-year.

Key Accomplishments:

• Designed and implemented a marketing innovation lab which created new business concepts for two existing clients, plus a new, proprietary to SCOUT, food product. Mark Goldman, MBA Page 2

• Propelled a successful new brand development method based on the concept of “humanizing” brands and initiated a Masterbrand strategy platform/playbook for the Coca-Cola Venture and Emerging Brand group.

VIKING RANGE CORPORATION, Greenwood MS

(Premier culinary products and services company)

CMO, 2010 - 2012

Oversaw all department personnel, outside vendors, personnel development, resource allocation and budgeting in piloting the go-to-market strategy and marketing plan for the Company’s most significant new product-line launch to-date.

Key Accomplishments:

• Built an in-house digital media group that grew the company’s Facebook following from 5000 to more than 500,000 in a year and generated $4 million+ in sales for two pilot Facebook rebate promotions.

• Created the company’s brand architecture and its first integrated, cross-platform brand campaign based on a master-brand strategy.

• Led company being named by Fast Company magazine (2011) as one of the 30 most design-driven companies and among the best “icon” brands along with Nike, Apple, Target, and Herman Miller. FOOT SOLUTIONS, INC, Atlanta GA

(International franchise brand focused on foot health) CMO, Interim, 2008 - 2009

Restructured the marketing department of a 250-store global retail franchise system/$100 M+ annual revenues to bolster the franchise base by developing a more integrated and functional marketing strategy. Key Accomplishments:

• Repositioned the company to leverage its compelling story to a core brand target.

• Designed and sold a comprehensive foot health and wellness program to The Home Depot achieving

$2.5 million in incremental revenue.

GREY GLOBAL, Atlanta GA

(SE regional office of one of the world’s largest communications companies) President, 2002 – 2007

Assisted Grey Global in pitching and securing the BellSouth (AT&T) account, the 5th largest global account for the agency, resulting in Grey’s purchase of 360 (company I co-founded which created Grey Global Atlanta). Key Accomplishments:

• The Atlanta office became the best performing in the North American Grey Worldwide network with an operating profit margin over 25%.

• Led the office to a win of the first-ever City of Atlanta tourism account.

• Pitched and won the BellSouth (AT&T) account, the 5th largest global account for the agency.

• Co-founded the 360 company, which in turn launched Grey Global Atlanta after acquisition. EDUCATION

George Washington University, Washington, DC

• Master of Business Administration, Marketing

• Bachelor of Arts, Business, Economics

CERTIFICATIONS, AWARDS, & AFFILIATIONS

• Certifications: Lean Six Sigma White Belt Certification

• Awards: Gold Effie Award, Regional Telly Award, US Patent holder Affiliations: Advisory Board/Marketing Chair, Atlanta Celebrates Photography; Advisory Board, Arts ATL; Advisory Council, Atlanta Ballet; Co-Chair, TJ Martell Foundation Best Cellars Dinner; Board of Trustees, The Atlanta Girls’ School; Advisory Board, Metropolitan Atlanta Arts Fund; Board of Directors, DuckHead Apparel; Strategic Advisor/Board of Advisors, Group Salus; Board of Advisors/Chair, Marketing Committee, Park Pride Atlanta

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