DEREK VAN VOLKOM Holmdel, NJ ***** 732-***-****

ad0xx6@r.postjobfree.com linkedin.com/in/dvanvolkom

“My colleagues call me The Ringer. They know in any situation, I’ll roll up my sleeves and move the needle.” VP OR DIRECTOR: MARKETING & ADVERTISING

Executive steward of brand management, marcom, and servant-leadership culture. Bring agency-side experience to internal marketing and advertising space. Build brands, products, and sales support infrastructure in B2P (business-to-practice) as well as B2C/FMCG markets. Breadth of work with diverse organizations translates into a hit-the-ground running ethos in meeting this quarter’s numbers and fulfilling the 5-year plan. Blend traditional communications skills with integrated digital experience and innovative program design. Team Leadership • Business Strategy • B2B • B2C • B2P • FMCG • Digital Campaigns • Web Ads • Mobile • AI • Email Campaigns Trade Shows • Experiential Marketing • Loyalty Programs • Diversity REPRESENTATIVE RESULTS

EXECUTIVE CONTRIBUTIONS

Vice President of Account Services: LANMARK360 — West Long Branch, NJ; 2005 to Present Capture, retain, and grow portfolio of healthcare clients. Constantly re-invent strategies, ensuring long-term growth for client P&L and engagement. Build, manage, and develop team. Resident “ringer,” solving problems across organizations, especially wording and closing high-profile proposals. Across tenure, acted as linchpin in transition from agency to integrated communications thought leader for healthcare marketing. Lead team of 12 direct reports. Manage annual portfolio P&L of $9M and client marketing budgets up to $10M. Member of Workflow Committee and FDA Compliance Team. Transitioned Product to Consumer Good Sold in Retail Outlet with B2C Communications Strategy

• Developed consumer ads for Oracoat in support of its new retail agreements, cementing its successful transformation from exclusive clinical vendor to household name.

• Maximized sales in Rite Aid, CVS, Walmart, Amazon, and others—15K+ retail locations and online. Developed targeted, region-specific programs tailored to each retailer’s market.

• Built in-house call center to provide consumer information and free samples. Established in-house sample fulfilment center. Played Key Role in Market Outreach and Sales Capabilities of Dentsply, Before and After Sirona Merger

• Broke new ground with innovative loyalty programs that boosted client sales 38%. Sitting in on client sales call for Cavitron, on-the-spot proposed loyalty program to combat sales force’s perceived lack of support in cost- driven market. Program grew to 2500 members.

• Designed integrated promotional campaign for loyalty programs, incorporating web ads, email, social media, mobile, and print platform.

• Grew pilot loyalty program 1316% in 3 years. Used integrated B2C-inspired campaigns to enroll and retain B2P (business-to-practice) customers.

• Deepened penetration with each client, developing collateral that supported reps in expanding each account to encourage purchases in adjacent categories.

• Grew billings and client loyalty with planned rollout of a third loyalty program set to encompass all 7 client divisions.

Engaging Dentsply Sirona Customers through

Experiential Marketing

Challenge: Post-merger, it was a challenge to

convey the clinical benefits of Dentsply

Sirona’s integrated capabilities.

Actions: Simulated “Ultimate Dental Lab” with

dedicated techs for consumables, implants,

digital tech, and prosthetics. Worked with

internal teams, labor union, and hotel.

Steered marketing campaign.

Results: Attendance exceeded goals and led

to record onsite sales and interactions. Earned

superb reviews from trade publications and

industry leaders.

DEREK VAN VOLKOM 732-***-**** ad0xx6@r.postjobfree.com Page 2 of 2 Vice President of Account Services: LANMARK360, continued Nurtured Agency Growth of 300% and Personal Portfolio Growth of 500% via New and Existing Business

• Achieve unheard-of client retention, up to 18 years, by keeping services leading edge. For example, currently incorporating AI into strategy for current and future products and services. Also, for client Brasseler USA, created dentistry’s first-ever women’s advisory council, bringing diversity to male-dominated industry and generating valuable IP.

• Increased market share and grew portfolio to 75% of Lanmark360’s business, generating $9M of $12M in total billings. Won $750K in business from incumbent agency.

• Expanded profit margins to 40%, evolving business beyond just print (15% margin) and media (10% margin) to include consultative brand management and product development services. Nurtured specialized expertise to maximize value.

• Strengthened client retention (up to 18 years) and culture of transparency by initiating agency reviews and by constantly rethinking strategy and imparting new skills to the team so clients had no need to look elsewhere.

• Held team and business together during slump, exceeding sales targets by developing self-funded incentive plan. Account Supervisor: LANMARK360 — West Long Branch, NJ; 2003 to 2005 Promoted to manage account budgets and P&Ls and mentor and supervise account staff. Led internal business development team. 4 direct reports.

Acted as Linchpin in Transition from Ad Agency to Integrated Communications Thought Leader

• Upped client billings and loyalty by adding sales development and lead generation resources for client teams.

• Catalyzed renewal of soon-to-expire contract, rejuvenating mature lead qualification program with stronger call-to-action.

• Added PR, digital, and print capabilities that included content marketing, email development, web ads, and interactive deliverables. Made agency first certified app developer in the industry. Spoke at conferences and at client sales meetings. Wrote guest posts on influential blogs.

Account Executive & Senior Account Executive: LANMARK360 — West Long Branch, NJ; 1998 to 2003 Hired into organization at risk due to majority of business resting with a single client that was delisted from SEC. Managed internal crises of several key contributors leading in succession. Turned medical vendor clients into healthcare marketing leaders as sector treats both providers and patients as consumers who expect personalized, relevant, two-way communications. Portfolio up to $2M in annual billings. Delivered 10% to 20% Annual Billings Growth through Operational and Cultural Change Management

• Kept primary client on life support through crisis management communications. Did damage control with end customers, minimizing client’s losses following SEC delisting.

• Collaborated with VP of Account Services to diversify Lanmark360’s client portfolio. Identified organizations in or adjacent to organizational strengths of healthcare, medical device, and pharma communications.

• Made key contributions to systemizing career planning and employee engagement. Developed job descriptions, career paths, and performance review processes that were transparent and inspired team loyalty. Account Executive: MCS PUBLIC RELATIONS — Summit, NJ; 1995 to 1998 Managed projects for named clients, including Roche, Aventis, Bristol-Myers Squibb, and Merck. Intern liaison and supervisor. Learned Fundamentals of Public Relations in Diverse Business Environments

• Delivered significant earned media value, placing several stories as media relations specialist and lead editor/writer for client press materials.

• Supported clients’ internal communications, authoring many articles for clients’ internal publications.

• Led event planning and experiential marketing, including press conferences and physician roundtables. EDUCATION

Bachelor of Arts in English, Montclair State University; Montclair, NJ; 1996

Contact this candidate