Social Media Public Relations
Resume:
PROFESSIONAL SUMMARY
SKILLS
EXPERIENCE
ALEXA
RODARTE
A
R
Dallas, TX 75202, 469-***-****, ad0xkl@r.postjobfree.com Experienced and results-driven brand, sales, marketing and PR professional with a proven track record of driving successful campaigns and increasing brand visibility. I excel in developing and executing strategic sales and marketing plans that effectively engage target audiences and drive business growth. Skilled in crafting persuasive sales/marketing strategies and managing media relations to enhance brand reputation and secure positive media coverage. With a keen eye for detail and a creative mindset, I am dedicated to delivering impactful brand experiences and achieving measurable results. Project/Marketing Campaign
Management
• Social Media
Management/Content
Creation
• Creative Thinking/ Innovation/
Adaptability/Flexibility
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Public Relations/Brand
Strategy
• Written/Verbal
Communication Skills
• Time
Management/Organization
Skills
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Director of Marketing/Owner & Operator January 2022 - Current Trinity Groves Restaurant Group Dallas, Texas
Successfully conceptualized and opened multiple restaurants in Dallas, overseeing all aspects of the process from initial ideation to grand opening, involving marketing in every step.
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Implemented effective marketing and promotional campaigns to generate buzz and drive foot traffic to newly opened restaurants, resulting in increased customer acquisition and revenue growth.
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Implemented efficient marketing/operational systems and processes, optimizing workflow and enhancing overall productivity and customer satisfaction.
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Collaborated with cross-functional teams, including chefs, designers, and operations managers, to ensure brand consistency and alignment throughout the restaurant opening process.
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Maintained a strong presence in the local community, actively engaging with customers via all marketing platforms, locking in all PR opportunities, and participating in charitable initiatives to enhance brand reputation and community involvement.
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Developed and executed comprehensive marketing strategies to create awareness and generate excitement for new restaurant openings, resulting in high attendance and positive customer reception.
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Utilized a mix of traditional and digital marketing channels, including social media, email marketing, print advertising, and local partnerships, to effectively reach target audiences and drive foot traffic.
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Coordinated and executed successful grand opening events, including media launches, VIP tastings, and community engagement initiatives, resulting in positive press coverage and a strong initial customer base.
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Director of Marketing January 2021 - December 2021 Trudy's Tex Mex Austin, Texas
Led the strategic marketing planning and execution of a comprehensive rebranding and reopening campaign for multiple restaurants that had faced bankruptcy due to the impact of COVID-19.
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Created and executed integrated marketing campaigns across various channels, including digital advertising, social media, email marketing, and local partnerships, to generate awareness and drive customer traffic to the reopened restaurants.
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Collaborated with internal teams and external agencies to develop and launch a new website and online ordering platform, new social media account voices, print, paid advertising, OOH, TV, electronic, local partnerships and influencer relationships to drive foot traffic.
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Created compelling and persuasive marketing collateral, including menus, brochures, and promotional materials, to showcase the unique offerings and ambiance of restaurants.
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Leveraged social media platforms to build a strong online presence for the restaurants, engaging with followers, sharing enticing content, and running targeted advertising campaigns to drive customer engagement and increase brand visibility.
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Collaborated with influencers, bloggers, and local media outlets to secure positive reviews, features, and coverage for the new restaurant openings, resulting in increased brand exposure and customer interest.
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Maintained ongoing customer engagement and loyalty through targeted email marketing campaigns, loyalty programs, and customer feedback initiatives, resulting in repeat business and positive word- of-mouth referrals.
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Leveraged social media platforms to engage with customers, share updates on the reopening process, and promote special offers and events, resulting in increased brand visibility and customer engagement.
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Managed public relations efforts, including media relations and press releases, to generate positive media coverage and enhance the restaurants' reputation as they emerged from bankruptcy.
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Director of Marketing/Owner & Operator March 2018 - December 2021 Beto & Son Mexican Restaurant Dallas, Texas
Developed and executed a comprehensive marketing strategy to create awareness and generate excitement for the new restaurant launch in the competitive Dallas market.
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Developed and implemented a multi-channel marketing campaign, including digital advertising, social media, local partnerships, and community outreach, to reach and engage the target audience.
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Utilized social media platforms to build a strong online presence, sharing enticing visuals, engaging with followers, and running targeted advertising campaigns to drive customer engagement and increase brand visibility.
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Collaborated with local influencers, bloggers, and media outlets to secure positive reviews, features, and coverage, leveraging their reach and credibility to generate buzz and attract customers.
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EDUCATION
Strategically assessed the impact of COVID-19 on the restaurant industry and swiftly pivoted the business model to ensure survival and continued marketing/operations during the pandemic.
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Implemented a rapid transition from dine-in service to a robust takeout and delivery model, leveraging online ordering platforms, contactless payment options, beverages to-go and streamlined packaging to meet customer demands and safety concerns.
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Developed and executed targeted marketing campaigns to promote the new takeout and delivery services, effectively reaching and engaging customers who were seeking convenient and safe dining options during the pandemic.
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Developed creative initiatives, such as meal kits for customers, fajitas by the pound, margaritas to-go, donated meals for frontline workers, zoom margarita making classes, and online events, to generate additional revenue streams and maintain customer engagement during the challenging COVID-19 period.
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Multi-Cultural/Key Account Manager June 2012 - March 2018 Southern Glazers Wine & Spirits Dallas, San Antonio, Austin, RGV, Texas Worked with key on premise accounts to create programs for restaurants that would be mutually beneficial. Provided support for activations and possess extensive knowledge in how to gain support from distributors and suppliers for the restaurants.
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Developed and implemented marketing sales strategies and initiatives to drive revenue growth and achieve sales targets for the wine and spirits portfolio.
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Utilized CRM systems and sales analytics to track customer interactions, sales performance, and market trends, providing insights for sales strategies and customer relationship management.
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Led sales team training and development programs, equipping them with product knowledge, sales techniques, and customer relationship management skills to drive sales performance.
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Participated in industry trade shows, events, and tastings to build brand awareness, network with industry professionals, and generate leads for potential sales opportunities.
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Planned, organized, and executed successful multi-cultural marketing events, including tastings, launch parties, and brand activations, to create brand awareness and engage target audiences.
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Developed creative event concepts and themes that aligned with the brand identity and resonated with the target market, creating memorable experiences for attendees.
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Implemented post-event evaluation and analysis, measuring event success against predetermined goals and objectives, and utilizing feedback to improve future event strategies.
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Conducted brand ambassador programs and training sessions to educate sales teams, bartenders, and industry professionals about the liquor brands, fostering brand advocacy and increasing product knowledge.
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Bachelor of Science (B.S.) - Business Administration March 2013 University of the Incarnate Word, San Antonio, Texas
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